Ted Baker is a British fashion brand known for its distinctive, design-led clothing and accessories. Its product range has historically included womenswear and menswear, footwear, bags, watches, eyewear, fragrances and other lifestyle products, often characterized by tailored styling, colorful prints and attention to detail.
The business was founded in Glasgow in 1988 by Ray Kelvin, initially as a menswear shirt specialist before expanding into a broader international fashion brand. Ted Baker developed a retail and wholesale presence in the United Kingdom and overseas markets, including North America, Europe, Asia and the Middle East, supported by company-operated stores, online channels, department stores and licensing partners.
In 2022, Ted Baker was acquired by Authentic Brands Group, and the brand ceased to operate as an independent publicly listed company. Ted Baker’s subsequent operations have relied substantially on licensing and other commercial partnerships. The brand’s corporate and retail operations have undergone significant changes since 2024, including the administration of its former UK operating company, No Ordinary Designer Label Limited.
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