High Performance Beverages, Inc. (OTCMKTS:TBEV) is a development-stage consumer products company specializing in the creation, marketing and distribution of functional beverages and dietary supplements. The company’s flagship offering, the TEND® line, features sparkling waters infused with vitamins, electrolytes and superfruits, formulated without sugar, artificial flavors or unnecessary additives. High Performance Beverages targets health-conscious consumers seeking clean-label products that support hydration, recovery and overall wellness.
Since its incorporation in 2014, the company has grown its product portfolio through a combination of in-house innovation and strategic brand acquisitions. In addition to TEND®, High Performance Beverages offers supplement formulations designed to address immune health, gut support and cognitive function, utilizing ingredients such as collagen, probiotics and botanical extracts. Proprietary blends and research-driven development underpin the company’s approach to delivering targeted nutritional benefits in each product line.
High Performance Beverages primarily serves the North American market, distributing its products through direct-to-consumer e-commerce channels, specialty retailers, fitness studios and health-and-wellness outlets. The company has established partnerships with regional distributors and is expanding into national grocery and convenience chains. Its growth strategy emphasizes digital marketing, influencer collaborations and an omnichannel sales approach to build brand awareness and drive consumer engagement.
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