Tiger Brands Limited is a leading South African fast-moving consumer goods (FMCG) company with a diversified portfolio spanning food, beverages, personal care and home care products. The company’s operations are organized into distinct business clusters, including Grocery, Snacks, Liquids, and Home and Personal Care, serving both formal retail channels and informal markets. Tiger Brands is known for its extensive manufacturing and distribution network that reaches consumers through supermarkets, independent grocers and food service outlets across South Africa and a growing number of African markets.
Founded in 1921 under the name Tiger Oats, the company initially focused on cereal products before expanding into a broader range of grocery staples and branded convenience foods. In the late 1990s, it rebranded as Tiger Brands and embarked on a series of acquisitions and divestitures to sharpen its focus on high-growth segments. Over the decades, Tiger Brands has introduced new product lines and revitalized heritage brands to meet evolving consumer preferences, particularly in staple goods such as rice, maize meal and canned vegetables.
Today’s product portfolio includes household names such as Jungle Oats, Tastic Rice, All Gold sauces, Koo canned fruit and vegetables, Oros fruit concentrate and various snack offerings under the Ben’s umbrella. The Home and Personal Care cluster features brands in laundry care, dishwashing, hygiene and skincare. Tiger Brands continues to invest in manufacturing capabilities, quality assurance systems and supply chain efficiencies to maintain competitive advantage and ensure product availability across multiple channels.
Under the leadership of CEO Noel Doyle and Chairman Thierry van Reenen, Tiger Brands has prioritized cost management, operational resilience and market-led innovation. The board has emphasized sustainable sourcing, waste reduction and community engagement initiatives as integral to long-term value creation. With a strategic focus on expanding its footprint in sub-Saharan Africa and leveraging its strong brand equity, Tiger Brands aims to capture growth opportunities in emerging consumer markets while reinforcing its position in established territories.
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