Score Media and Gaming Inc. is a digital sports media and sports betting company based in Toronto, Canada. The firm operates a multi‐platform sports network that includes real‐time scores, news, statistics and original editorial content, serving millions of users through its flagship theScore mobile application and website. TheScore app aggregates live game updates, in‐depth analytics and customizable alerts for major sports leagues worldwide, positioning the company as a leading mobile‐first sports information provider in Canada.
In addition to its core media business, Score Media and Gaming has expanded into interactive sports wagering through its proprietary theScore Bet platform. Launched following regulatory approvals in key Canadian provinces, theScore Bet integrates directly into theScore app to offer in‐app betting on professional and collegiate contests. The seamless integration of editorial content, live data feeds and wagering functionality aims to engage both casual fans and seasoned bettors by providing a unified sports entertainment experience.
The company generates revenue primarily through digital advertising on its media properties and through gross gaming revenue from its sports betting operations. Its advertising model leverages the high engagement rates and demographic reach of theScore’s user base, while its Bet platform employs data‐driven odds, live in‐game betting markets and personalized promotions to drive customer acquisition and retention. Score Media and Gaming continues to refine its product offering through ongoing technological enhancements, including improvements to its mobile user interface and backend risk management systems.
Founded in 2012 by John Levy, who serves as chief executive officer, Score Media and Gaming has grown from a sports scores startup into an integrated media and gaming company. It maintains its headquarters in Toronto and holds regulatory licenses in multiple Canadian jurisdictions, with ambitions to expand into additional North American markets. Under Levy’s leadership, the company has focused on leveraging proprietary mobile technology and data analytics to deliver a differentiated sports experience and capitalize on the legal sports wagering market as it evolves across Canada and beyond.
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