Dale Jarrett Racing Adventure (OTCMKTS: TVMD) operates a network of motorsports entertainment venues that give participants the opportunity to drive or ride alongside professional instructors in NASCAR-spec stock cars. Founded by former NASCAR Cup Series champion Dale Jarrett, the company offers hands-on racing experiences at iconic tracks, combining high-performance driving with the chance to learn racing techniques used at the sport’s highest level.
The company’s core services include instructor-led driving sessions, passenger thrill rides, and corporate or private group events. Customers can choose from a variety of packages, ranging from introductory “hot laps” to extended “race weekends” that include video coaching, data analysis, and pit-stop practice. Dale Jarrett Racing Adventure also provides branded merchandise and memorabilia through on-site retail outlets and an online store, catering to both casual fans and die-hard racing enthusiasts.
Since its launch in the mid-2000s, Dale Jarrett Racing Adventure has expanded its footprint to key motorsports markets across the United States. Venues include the Charlotte Motor Speedway in North Carolina, the Daytona International Speedway in Florida, and the Irwindale Speedway in California. By situating its operations at established racing facilities, the company leverages existing track infrastructure and local marketing partnerships with hotels, restaurants, and travel agencies.
The company remains closely held by members of the Jarrett family, with Dale Jarrett serving in an advisory role and his sons actively managing day-to-day operations. Under their leadership, Dale Jarrett Racing Adventure continues to explore opportunities for facility upgrades, new track partnerships, and enhanced customer experiences designed to bring the excitement of stock-car racing to a broad audience.
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