Uplift Nutrition, Inc. (OTCMKTS: UPNT) is a digital wellness company focused on the development, marketing and sale of health, fitness and personal care products through direct-to-consumer channels. The company’s flagship brands include FitJoy™, known for its high‐protein snack bars and low‐sugar treats, and Elevacity™, which offers a range of weight management supplements, energy enhancers and immunity support formulas. In addition, Uplift Nutrition markets skincare and beauty products under the NOVELTE Health & Beauty™ label, extending its reach into the personal care segment.
Products are distributed primarily via the company’s proprietary e-commerce platforms and select online retail partnerships. Uplift Nutrition leverages an affiliate marketing model, social media influencers and targeted digital advertising to drive customer acquisition and repeat purchases. The company’s direct sales approach is supported by a network of independent brand ambassadors and micro‐influencers who promote product trial through subscription and single‐purchase offerings.
Founded in 2016 and headquartered in Irvine, California, Uplift Nutrition has grown through strategic acquisitions and the internal development of proprietary formulations. The company complies with FDA and cGMP standards in third‐party manufacturing facilities based in the United States, ensuring product safety and quality. While North America remains its primary market, Uplift Nutrition has begun expanding into Europe and Asia via cross‐border e-commerce partnerships and localized marketing campaigns.
Under the leadership of Chairman and Chief Executive Officer Scot Faison, Uplift Nutrition aims to diversify its product portfolio and strengthen its digital infrastructure. The management team has emphasized R&D initiatives to introduce novel nutraceutical compounds and to explore opportunities in plant‐based nutrition and beauty‐from‐within concepts. With a focus on scalable online operations and brand extensions, Uplift Nutrition seeks to capitalize on the growing consumer trend toward personalized health and wellness solutions.
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