The Very Good Food Company, trading under the ticker VRYYF on the OTC Markets, is a Vancouver-based food technology firm specializing in plant-based protein alternatives. Established in 2019, the company operates primarily under The Very Good Butchers brand, developing products that aim to mimic the taste, texture and nutritional profile of conventional meat without using animal-derived ingredients.
The company’s product lineup includes plant-based burgers, sausages, ground “meat,” deli slices and chicken alternatives formulated from pea protein, chickpeas and other plant-based ingredients. Emphasizing clean-label recipes and sustainable sourcing, Very Good Food has engineered proprietary processes to deliver meat-like juiciness and mouthfeel, catering to vegan, vegetarian and flexitarian consumers.
Very Good Food distributes its products through retail and foodservice channels across Canada and the United States. Key retail partners include major grocery chains and specialty health markets, while foodservice relationships span restaurants and catering operations. The company’s products are also available online via direct-to-consumer e-commerce platforms, and management has signaled plans to expand into new international markets as global demand for plant-based proteins grows.
In early 2021, The Very Good Food Company completed a public listing on the TSX Venture Exchange and began trading on OTC Markets as VRYYF. The leadership team is headed by co-founder and CEO Neil Shore, supported by executives with backgrounds in food science, research and development, and supply chain management. The company continues to invest in product innovation and capacity expansion to capture market share in the rapidly evolving alternative protein sector.
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