William Hill (OTCMKTS:WIMHY) is a leading global sports betting and gaming operator with origins dating back to 1934 when its founder, William Hill, established the company in London. Originally focused on fixed-odds horse racing wagers, the company has evolved over decades into a diversified gambling enterprise. William Hill operates through retail betting shops in the United Kingdom and Ireland and has expanded its footprint via online and mobile platforms, offering customers a range of sports betting, casino, poker, and bingo products.
In recent years, William Hill has invested heavily in its digital infrastructure, launching advanced online sports betting interfaces and casino applications. Its digital platform supports live in-play wagering, streaming of major sporting events, and a suite of casino games developed both in-house and in partnership with leading software providers. The company’s U.S. presence, established through strategic partnerships and licensing agreements, includes state-by-state operations where sports betting is regulated, supported by a mobile-first strategy and localized marketing initiatives.
Geographically, William Hill serves customers across Europe, North America, and Australia. In the U.K., it maintains one of the largest retail networks, while its online business reaches bettors in Italy, Spain and select U.S. jurisdictions. The company also holds licenses in key regulated markets, ensuring compliance with local gaming authorities and adherence to responsible gambling standards. William Hill’s customer service centers and operational hubs are located in Gibraltar and Leeds, reflecting its commitment to operational excellence and regulatory oversight.
William Hill’s senior leadership team brings together seasoned industry professionals. Since 2019, Chief Executive Officer Ulrik Bengtsson has steered the company’s digital transformation and market expansion initiatives. The board of directors and executive committee include experts in compliance, technology, marketing and risk management, reinforcing William Hill’s focus on innovation and responsible gaming. As part of Caesars Entertainment’s broader portfolio, William Hill combines heritage and scale with a forward-looking approach to sports betting and online gaming.
AI Generated. May Contain Errors.