Xero Limited, trading as Xero on the OTCMKTS under the symbol XROLF, is a New Zealand–headquartered software company specializing in cloud-based accounting solutions. Founded in 2006 by Rod Drury and Hamish Edwards, Xero was created to simplify financial management for small and medium-sized enterprises (SMEs). Since its inception, the company has expanded its product offerings beyond core accounting to include tools for inventory management, project tracking, payroll processing, and automated bank reconciliation.
The Xero platform is delivered through a subscription-based model, allowing businesses to access up-to-date financial data from any internet-enabled device. Key features include customizable invoicing, real-time cash flow reporting, and a secure ecosystem for document storage and collaboration with advisors. Xero’s open API supports integration with a wide range of third-party applications, enabling users to tailor their financial workflows and link additional services such as payment processing, expense management, and point-of-sale systems.
Originally focused on the New Zealand market, Xero has since grown its presence in Australia, the United Kingdom, the United States, and parts of Asia and Europe. The company’s strategy emphasizes partnerships with accounting and bookkeeping professionals, providing an online marketplace where advisors can recommend apps and services that complement the Xero platform. This global reach is supported by regional offices and data centers designed to meet local compliance and security requirements.
Under the leadership of Chief Executive Officer Steve Vamos, who joined the company in 2018, Xero continues to invest in artificial intelligence and automation to streamline back-office processes for SMBs. The executive team maintains a focus on innovation, with ongoing enhancements to user experience, data analytics, and mobile accessibility. Through strategic product development and partner collaboration, Xero aims to deliver an end-to-end financial management solution that scales alongside growing businesses.
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