Boardriders, Inc. operates as a global sports and lifestyle company specializing in the design, production and distribution of action-sports apparel, footwear and accessories. Through a portfolio of brands that includes Quiksilver, Roxy, DC Shoes, Billabong and Element, the company offers surf, skate and snow-inspired clothing and technical performance gear for men, women and youth. Boardriders integrates innovation, functionality and contemporary style to serve everyone from amateur enthusiasts to professional athletes.
Originally founded in 1969 in Torquay, Australia as Quiksilver, the business expanded over decades via organic growth and key acquisitions. In 2018, it united its leading labels under the Boardriders name, streamlining operations and accelerating its digital-first strategy. This consolidation leveraged shared design heritage, optimized supply-chain efficiencies and bolstered the company’s ability to respond quickly to emerging trends in action sports.
Boardriders markets its products in more than 100 countries through a combination of wholesale partners, direct-to-consumer outlets, e-commerce platforms and multi-brand specialty retailers. Regional offices in North America, Europe and the Asia-Pacific coordinate localized brand management, marketing and product development to address diverse customer preferences and seasonal demands.
The company’s leadership team is led by seasoned executives with deep experience in the action-sports industry, supported by a board of directors comprising former athletes, retail specialists and branding professionals. Boardriders continues to pursue sustainable growth through strategic collaborations, athlete partnerships and environmental initiatives designed to reduce its ecological footprint while reinforcing brand loyalty.
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