Boardriders, Inc. is a global designer, manufacturer and marketer of action sports apparel, footwear and accessories. Through its portfolio of brands that includes Quiksilver, Roxy and DC Shoes, the company serves enthusiasts of surfing, skateboarding, snowboarding and related outdoor pursuits. Its offerings span technical outerwear, casual apparel and lifestyle footwear, complemented by accessories such as bags, headwear and eyewear designed for both performance and everyday wear.
The company distributes its products through a diversified network of wholesale accounts, company-owned retail stores and e-commerce platforms. Boardriders maintains a footprint in key markets around the world, including North America, Europe, Asia-Pacific and Latin America, with tailored collections that reflect regional tastes and climate demands. The company also collaborates with professional athletes and event organizers to showcase its innovations in high-visibility competitions and surf, skate and snow festivals.
With roots that trace back to the founding of Quiksilver in 1969, Boardriders has grown through strategic brand acquisitions and restructuring. In 2018, the company completed the acquisition of a leading Australian surfwear group, bringing together iconic names under a unified operating platform. In 2019, the organization adopted the Boardriders name to better represent its multi-brand, global scope and to streamline governance and supply-chain operations.
Headquartered in Huntington Beach, California, Boardriders is supported by an experienced management team with deep expertise in retail, brand development and manufacturing. The company remains focused on advancing sustainable materials, fostering community engagement in action sports and leveraging digital channels to drive long-term growth across its brand portfolio.
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