His Company Made Almost $500 Million Last Year. So Why Is MrBeast Borrowing Money From His Mom to Pay for His Wedding?

Key Points

• Despite earning almost $500 million last year, MrBeast is borrowing money from his mom for his wedding because he reinvests nearly all his cash into content (around $250 million planned spend this year).
• Beast Industries generated over $400 million in revenue in 2024 and is raising money at a $5 billion valuation to form a holding company for Feastables, Lunchly and his production firm.
• With 400 million subscribers, he’s the world’s top YouTuber, but his businesses are valuable only on paper due to his aggressive reinvestment strategy.
• His Amazon Prime show “Beast Games” had a $100 million budget but went over, requiring him to cover tens of millions of dollars in cost overruns himself.

He's the top YouTuber in the world with 400 million subscribers, but his mom is still paying for his wedding. So why does 27-year-old Jimmy Donaldson, a.k.a. MrBeast, need to borrow cash for his upcoming nuptials to YouTuber Thea Booysen?

Posting on X, Donaldson explained, "I personally have very little money because I reinvest everything."

I personally have very little money because I reinvest everything (I think this year we'll spend around a quarter of a billion on content). Ironically i'm actually borrowing $ from my mom to pay for my upcoming wedding lol

But sure, on paper the businesses I own are worth a lot.

— MrBeast (@MrBeast) June 2, 2025

Hard to say if he is being tongue-in-cheek about it. Donaldson goes on to write, "But sure, on paper the business I own are worth a lot," and there's nothing ambiguous about that.

Bloomberg reports that Beast Industries made over $400 million last year and is raising money at a $5 billion valuation to found a holding company to own and control all of his businesses, including the chocolate brand Feastables, the snack business Lunchly, and his video production company.

Related: MrBeast's Holding Company Could Be Worth $5 Billion After Its Latest Fundraising Round

Jimmy Donaldson started his YouTube channel in 2012, which became wildly popular thanks to his wild, high-budget challenge videos like "$456,000 Squid Game In Real Life!" and "Last To Leave Circle Wins $500,000" that have garnered hundreds of millions of views.

In 2024, he launched "Beast Games," an Amazon Prime-exclusive game show with a $100 million budget. The show faced financial troubles — during an appearance on the podcast Diary of a CEO, Donaldson explained that the show went way over budget and that he had to spend "tens of millions" of his own money to cover the difference. Hopefully, he didn't call his mom for help with that bill.

Season Two of Beast Games does not yet have a release date, but if you think you have what it takes to take on their next bonkers challenge, you can apply here to compete.

Related: YouTuber MrBeast Makes More Money From This 'Sweet' Side Hustle Than From His Videos