McDonald's Japan's Pokemon card Happy Meals promotion comes to an unhappy end

Key Points

• McDonald's Japan has canceled its Happy Meal promotion featuring Pokemon cards due to excessive food waste caused by resellers.
• The meals sold out in just one day, with customers discarding food after purchasing solely for the collectible cards.
• In response, McDonald's plans to implement measures like limiting meal purchases and potentially blocking service to customers who don’t follow the rules.
• Collecting Pokemon cards is popular, leading to some being resold online for hundreds of dollars, which attracted unusually large crowds to McDonald's stores.

TOKYO (AP) — Fast-food chain McDonald’s Japan has canceled a Happy Meal campaign that came with coveted Pokemon cards, apologizing after resellers rushed to buy the meals and then discarded the food, leaving trash outside stores.

The meals, called Happy Sets in Japan, were meant for children. They came with a toy, such as a tiny plastic Pikachu, and a Pokemon card. They sold out in a day, according to Japanese media reports.

Mounds of wasted food were found near the stores.

“We do not believe in abandoning and discarding food. This situation goes against our longtime philosophy that we have cherished as a restaurant to ‘offer a fun dining experience for children and families.’ We sincerely accept that our preparations had not been adequate,” the company said in a statement Monday.

McDonald's said it was working on ways to prevent such a situation from happening again, such as limiting the number of meals each person can buy and ending online orders. It said it might deny service to customers who fail to abide by the rules.

“We vow to return to the basics of what lies behind the Happy Set, which is about helping to bring smiles to families so we can contribute to the wholesome development of the hearts and bodies of children, who are our future,” the company said.

Collecting Pokemon cards is popular among adults and children in many places, with the most popular cards selling for $1,000 or more.

Unusually large crowds were seen flocking to McDonald’s stores when the meals with Pokemon cards went on sale. The cards were later being resold for up to tens of thousands of yen (hundreds of dollars) online.

McDonald's has been selling Happy Meals for more than 40 years. In Japan, they usually sell for 510 yen ($3.40).

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Yuri Kageyama is on Threads: https://www.threads.com/@yurikageyama