Pura Scents recalling more than 850,000 diffuser covers as magnet issue may cause ingestion hazard

Key Points

• Pura Scents is recalling about 851,400 Pura 4 Smart Home Fragrance Diffusers (plus 1,100 in Canada) because magnets in the detachable covers may detach and pose an ingestion hazard to children.
• Swallowed high-powered magnets can attract in the digestive tract, causing intestinal perforations, blockages or infections that can lead to serious injury or death.
• The recall follows three reports of magnets detaching, though to date no injuries have been reported.
• Consumers should discard existing detachable covers, keep diffusers away from children and pets, and can obtain a free replacement cover by contacting Pura Scents by phone, email or via its website.

Pura Scents is recalling more than 850,000 diffuser covers because some magnets may detach and cause a possible ingestion hazard to children.

The company is recalling the detachable covers for about 851,400 Pura 4 Smart Home Fragrance Diffusers. It said an additional 1,100 were sold in Canada.

Pura Scents said that the magnets on the inside cover of the product can detach, posing an ingestion hazard to children. When high-powered magnets are swallowed, the ingested magnets can attract each other, or other metal objects, and become lodged in the digestive system. This can result in perforations, twisting or blockage of the intestines, infection, blood poisoning and death.

The company has received three reports of magnets detaching from the cover. No injuries have been reported.

The diffusers were sold at Target, Scheels and other stores nationwide from August 2023 through May 2025 for about $50. They were also sold online through Pura's website, as well as online at Amazon, Target and Scheels.

Pura Scents is offering a free replacement cover. Consumers are advised to immediately dispose of the existing detachable cover and to keep the diffusers out of the reach of children and pets.

To receive the free replacement cover, individuals may contact Pura Scents at 855-394-5292 from 9 a.m. to 5 p.m. MT Monday through Friday. The company can also be emailed at replacement@pura.com. Consumers may also visit the company's website and click on “Recall” at the bottom of the page for more information.