The rise of Starbucks' Pumpkin Spice Latte, by the numbers

Key Points

• The Pumpkin Spice Latte is Starbucks' most popular seasonal beverage, with hundreds of millions sold since its launch in 2003.
• In 2024, the drink is available in 79 markets across the globe, with a total of 88 Starbucks markets operating.
• Starbucks reported a $36.2 billion net revenue in its 2024 fiscal year, a significant increase from the $4.1 billion in 2003 when the Pumpkin Spice Latte was first introduced.
• Foot traffic at U.S. Starbucks locations rose by 24% on the day the Pumpkin Spice Latte went on sale, with North Dakota seeing the highest increase at 45.5%.

Want a little autumn in your August? You’re in luck.

The seasonal Pumpkin Spice Latte has returned to Starbucks menus in the U.S. and Canada.

The Pumpkin Spice Latte is Starbucks’ most popular seasonal beverage, with hundreds of millions sold since the espresso drink's 2003 launch. It’s also produced a host of imitations. Dunkin’ introduced pumpkin-flavored drinks in 2007; it beat Starbucks to market this year when its fall menu debuted last week. McDonald’s introduced a pumpkin spice latte in 2013.

Here’s a look at the Pumpkin Spice Latte by the numbers:

— 100: Number of Starbucks stores that sold the Pumpkin Spice Latte during a test run in Vancouver and Washington in 2003. The following year it launched nationally.

— 79: Number of markets where Starbucks sold the Pumpkin Spice Latte in 2024. At the time, the company had stores in 85 markets around the world. It now operates in 88 markets.

— $36.2 billion: Starbucks' net revenue in its 2024 fiscal year, which ended last September. Starbucks' net revenue was $4.1 billion in 2003, when the Pumpkin Spiace Latte first went on sale.

— 33.8%: Increase in mentions of pumpkin spice on U.S. menus between the fall of 2014 and the fall of 2024, according to Technomic.

— 4: Number of spices in McCormick’s Pumpkin Pie Spice. They are cinnamon, ginger, nutmeg and allspice.

— 2022: The year Merriam-Webster added “pumpkin spice” to the dictionary. Less common, it said, is the term “pumpkin pie spice.”

— 3: The Pumpkin Spice Latte was the third seasonal beverage introduced by Starbucks, after the Eggnog Latte and the Peppermint Mocha.

— Sept. 8: Date the Pumpkin Spice Latte went on sale in 2015. The on-sale date has edged earlier since then.

— 24%: Amount foot traffic rose at U.S. Starbucks last year on Aug. 22, the day the Pumpkin Spice Latte went on sale, according to Placer.ai. The company compared traffic that Thursday to the previous eight Thursdays.

— 45.5%: Amount foot traffic rose at Starbucks stores in North Dakota on Aug. 22, 2024, the most of any state, according to Placer.ai. Foot traffic in Mississippi rose the least, at 4.8%.

— 42,000: Number of members of the Leaf Rakers Society, a private Facebook group Starbucks created in 2018 to celebrate fall all year long.