fuboTV Q2 2021 Earnings Call Transcript

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Provided by Quartr
August 10, 2021

Key Takeaways

  • fuboTV delivered 196% revenue growth in Q2 to $130.9 million, with ad revenue up 281% to $16.5 million, paid subscribers rising 138% to 681,700, and content hours streamed increasing 148% year-over-year.
  • The company made meaningful progress toward profitability, with adjusted contribution margin improving to 8.3% (up 316 bps yoy) driven by ARPU expansion, upsells, efficient sales and marketing (16% of revenue), and a 203 bps reduction in churn.
  • Advertising reached a record quarter with ARPU up 62% to $8.70 and an expanding Fortune 500 and blue-chip advertiser base, positioning fuboTV to target $35 CPMs and more than double ad revenue in 2021.
  • fuboTV is executing its sports-first platform strategy by previewing its live-sync fubo Sportsbook integration, launching free-to-play games and FanView, and securing market access deals in Pennsylvania, Iowa, Indiana, and New Jersey.
  • Management once again raised full-year 2021 guidance to $565 million in revenue (up 116% yoy) and 915,000 subscribers (up 67% yoy), while planning $35–45 million of wagering expenses in H2 and forecasting 815,000 subs by Q3 end.
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Earnings Conference Call
fuboTV Q2 2021
00:00 / 00:00

There are 9 speakers on the call.

Operator

Thank you for joining us to discuss fuboTV's Q2 2021. With me today is David Gandler, CEO and Co Founder of fubo and Simone Enardi, CFO of fubo. Full details of our results and additional management commentary are available on our earnings release and letter to shareholders, which can be found on the Investor Relations section of our website at ir. Fubo. Tv.

Operator

Before we begin, let me quickly review the format of today's presentation. David is going to start with some brief remarks on the quarter and fubo's strategy and Simone will cover the financials and guidance. Then I'm going to turn the call over to the analyst to dig into Q and A. Before we begin, I'd like to remind everyone that the Following discussion may contain forward looking statements within the meaning of the federal securities laws including statements regarding our financial condition anticipated financial performance, market opportunity, business strategy and plans and the expected launch of free to play gaming, FanView and fubo Sportsbook. These forward looking statements are subject to certain risks, uncertainties and assumptions.

Operator

Important factors that could cause actual results To differ materially from forward looking statements can be found in the Risk Factors section of our quarterly report on Form 10Q for the quarterly period ended March 31, 2021 filed with the Securities and Exchange Commission on May 13, 2021. Our quarterly report on Form 10 Q for the quarterly period ended June 30, 2021 to be filed with the SEC and our other periodic filings with the SEC. These statements reflect our current expectations based on our beliefs, assumptions and information currently available to us. Although we believe these expectations are reasonable, We undertake no obligation to revise any statements to reflect changes that occur after this call. During the call, we also refer to non GAAP financial measures.

Operator

These non GAAP measures should be considered in addition to and not as a substitute for or in isolation from our GAAP results. Reconciliations of these non GAAP measures to the most directly comparable GAAP measures are also available in our q2 2021 earnings shareholder letter, which is available on our website at ir. Fubo. Tv. With that, I will turn the call over to David.

Speaker 1

Thank you, Alison, and thank you all for joining us today. I'm very excited to discuss our Q2 2021 results And to give you an update on how we are executing on the opportunity in front of us. Our second quarter results demonstrate continued strong execution And meaningful advancement towards our long term growth and margin targets. And we are once again raising our full year guidance. We achieved meaningful traction across all of our key growth initiatives in the quarter while also capitalizing on favorable trends we are seeing in the industry.

Speaker 1

This drove outperformance on revenue, which grew by 196 percent to 130 $900,000 advertising revenue, which increased by 281 percent to $16,500,000 Paid subscribers, which grew by 138 percent to over 681,700 And content hours streamed, which increased by 148 percent to over 245,000,000, each compared to the Q2 of 2020. As we've cited previously, our strategy is rooted in the intersection of 3 megatrends. The secular decline of traditional television, the shift of TV ad dollars to connected devices, and online sports wagering, a market opportunity Which we believe complements our sports first live TV streaming platform. We are laser focused on staying ahead of these trends. Our vision is to activate a streaming platform that transcends the industry's current virtual MVPD model And transforms passive viewers into active participants.

Speaker 1

Importantly, we achieved these results while also making significant progress Towards our path to profitability. With adjusted contribution margin at 8.3%, that's up 316 basis points year over year And 301 basis points sequentially. This growth was driven by ARPU expansion in our advertising and subscription businesses And is a result of strong execution associated with upsells and packaging. It's also evidenced by the 1,500,000 attachments sold at the end of the quarter. We have repeatedly asserted that there will be a major shift back to aggregation and bundling as the proliferation of becomes increasingly burdensome and costly for consumers.

Speaker 1

The industry now echoes this view, Recently pointing to consumer fatigue as a consequence of actively managing numerous subscriptions And disparate sources of content. We believe that the delivery of a unified, personalized An interactive streaming experience is the future of the space and the key to capturing market share. And consumers agree, As they continue to cut the cord and go virtual, they are increasingly choosing fubo over more expensive legacy pay TV services Due to our innovative product experience and customer friendly approach and all for an affordable price. This dynamic, along with a heavy sports calendar, drove a healthy 91,291 net subscriber additions in the quarter Compared to a decline of approximately 1,000 in the same period last year. We have added approximately 396,000 Net subscribers since the Q2 of 2020, resulting in subscriber growth of 138% year over year Compared to just 31% growth for the entire virtual MVPD market over the same period.

Speaker 1

Equally noteworthy, we drove strong subscriber growth with efficient deployment of sales and marketing dollars in the quarter, Which came in at only 16% of revenue, down from 18% in the Q1 of 2021. We also improved churn by 2 0 3 basis points year over year. In product enhancements and content personalization are driving year over year lifts in underlying retention. These investments, along with improvements to our technology and platform infrastructure, increased total viewership hours stream To 148% year over year. And our monthly active users watch an amazing 134 hours per month on average in the quarter.

Speaker 1

Our impressive engagement metrics, particularly The number of hours viewed indicate that consumers prefer a holistic content bundle with a wide assortment of premium content. In our view, we are still in the early days for virtual MVPDs and our category will continue to gain popularity. The Q2 was also record breaking for our advertising business as we delivered the strongest ad sales quarter in our history. Ad revenue reached $16,500,000 and grew 281% year over year. Advertising ARPU was up 62% year over year to $8.70 and increased 22% sequentially, driving us closer to our goal Of more than doubling our advertising revenue this year.

Speaker 1

This growth demonstrates the strength of our advertising model, Offering brands the engagement and premium live content augmented by the efficiencies and addressable targeting capabilities Of a connected TV platform. In the Q2, our recurring advertiser base of Fortune 500 Companies and Blue Chip National brands continue to rapidly expand. Advertisers are drawn to our platforms differentiated and highly engaged premium paying audience. As I said at the top of the presentation, fuboTV is laser focused on Activating our vision of an immersive sports entertainment experience. Recent partnerships between gaming and distribution companies further validates The demand for a convergent offering.

Speaker 1

The market is moving in our direction and we are staying at the head of the curve. The launch of our own sportsbook is an important driver of the strategy as we aim to develop a flywheel, Turning passive viewers into active participants, defining a new category of interactive sports entertainment television. Fubo Sportsbook will represent an industry first live sync integration between video And the Sportsbook. We are building fubo Sportsbook to be holistic and hyper personalized betting experience Reflecting what the users watching on fuboTV at that very moment. And for the first time, I am really excited to share a preview of this particular integration.

Speaker 1

It's the first of many to come. You can see how the app immediately updates with relevant bets in real time based on what the user is watching, even As they change the channel to a new game. This seamless connection between streaming video and our mobile betting app is a feature we believe only fuboTV can bring to market. As we scale our team, we expect to accelerate a rollout of product features to enhance and differentiate the customer experience. In July, we announced A market access agreement for Pennsylvania through a partnership with the Cordish Companies, our 4th state following previous agreements for Iowa As well as Indiana and New Jersey.

Speaker 1

We believe we are in the early innings of a massive opportunity. And while these launches are subject to obtaining requisite regulatory approval, we are extremely pleased with our progress thus far. I'm also excited about the launch of predictive free to play games. Free gaming serves To educate and train our customers, which we believe will ultimately reduce the learning curve and drive greater levels of adoption of our sports book. We believe this will have a positive impact on retention, engagement, and advertising sales, Strengthening unit economics over time.

Speaker 1

In summary, it was a spectacular quarter and we believe our sports first cable TV replacement product is very well positioned for a strong second half of

Speaker 2

the year.

Speaker 1

The second quarter represents continued advancement towards our plans to build And scale a new category of interactive sports entertainment. We believe that our evolving sports wagering integration, Our talented team, distinctive partnerships and nimble technology stack position us well to build a category defining company. I look forward to updating you on our progress and

Speaker 2

will be available on Twitter later this evening to interact with shareholders. And now I'll pass it over to Simone to discuss our Q2 financial highlights and raised guidance for 2021. Simone, please go ahead. Thank you, David, and good afternoon, everyone. Echoing David's comment, I'm very pleased with our operating performance this quarter as we exceeded our outlook and made significant operational and financial progress In delivering top line growth and margin improvements.

Speaker 2

These results reflect our ongoing investment in people, content, product, data and technology And position us to continue delivering revenue growth while tracking towards our long term path to profitability and the generation of positive free cash flow. The growth rates of both subscription and advertising revenue accelerated from their already strong Q1 levels, Taking overall revenue up 196 percent year on year to $131,000,000 in the Q2 of 2021, Up 9% sequentially over the Q1. Q2, 2021 was our strongest quarter on revenue to date. Unpacking the performance, subscription revenue increased 189% year over year to $114,000,000 Driven by strong growth in both subscribers number and ARPU. We ended the quarter with 682,000 subscribers, An increase of 138 percent or 396,000 net additions when compared to Q2 2020.

Speaker 2

We delivered this robust growth through acquisition efficiency as well as improvements in retention, resulting from our interactive product and curated content offering. Subscription ARPU expanded by 30% year over year to $71.43 Propelled by investments in product, packaging and upsell tactics. Advertising is a key component of our growth and monetization strategy, And we saw continued strength on this front in the quarter. Advertising revenue surged 281% year over year To $16,500,000 and accounted for 13% of total revenue in the quarter compared to 10% a year prior. Advertising ARPU grew 62% year over year to $8.70 making Q2 2021 our strongest advertising quarter to date.

Speaker 2

As David alluded to earlier, this continuous strength exceeds our robust subscriber growth and is built on enhanced monetization As we continue to extend our differentiated value proposition to advertisers by providing them access to our platform highly engaged premium paying audience. On the profitability side within Q2, we also made significant traction towards our long term goals, delivering adjusted contribution margin Of 8.3%, up 316 basis points year over year and up 301 basis points sequentially. This was driven by a 62% increase year over year in advertising ARPU and a 30% increase in total ARPU As well as continued optimization of our content offering. These position us well to continue making deliberate Strategic investment in content, technology and infrastructure to optimize our market position and grow shares, while also driving margin expansion on a year over year basis. Accordingly, as we lay this foundation for future growth, We expect expenses to increase in absolute dollars year over year, but significantly less than our expected revenue growth.

Speaker 2

Operating expenses as percentage of revenue in the 2nd quarter improved 97 percentage points from 252% in Q2 2020 155 percent in 2Q 2021, underscoring our continuous focus on driving operating leverage in the business. Within expenses, it is worth noting that subscriber related expenses, which primarily consist of content costs, accounted for 92% of total revenue in the quarter, An improvement of 28 percentage points compared to the year prior. And our sales and marketing expenses as a percentage of revenue Went down sequentially from 18% in the Q1 to 16% in the Q2 of 2021, showcasing our increased efficiency In growing our subscriber base. As a result, we achieved a meaningful year over year improvement in adjusted EBITDA margin From minus 95 percent to minus 36%. Net loss in Q2 was $94,900,000 And included approximately $44,000,000 non cash expenses in stock based compensation, remeasurement of warrant liabilities, amortization of intangibles and of EPS in the quarter was negative $0.68 compared to a loss of $2.08 in the Q2 of 2020.

Speaker 2

Adjusted EPS In the Q2 2021 was a loss of $0.38 excluding the impacts of stock based compensation, Remeasurement of warrants liabilities and amortization of intangibles and of the debt discount related to our 2026 convertible notes. Expenses incurred for the launch of our wagering business impacted EPS and adjusted EPS by 0 point 0 $2 in the quarter. Now turning to the balance sheet. We ended the quarter with $412,000,000 in cash, cash equivalent and restricted cash. This includes the $18,000,000 impact in Q2 of the full repayment of the senior secured loan to AMC Networks.

Speaker 2

As part of our ongoing capital structure optimization, it is resulting in a strengthened balance sheet and a significant reduction in our cost of debt. Operating cash flow in the quarter was negative $33,600,000 improving $20,000,000 compared to the Q1 of 2021 And inclusive of $4,300,000 negative impact from payment associated with the buildup of our wagering business. Moving now to our outlook. Given our strong performance in the first half of twenty twenty one, continuing industry tailwinds and confidence in our growth trajectory, We're once again increasing our full year 2021 revenue guidance to $565,000,000 at the midpoint, Representing a 116% increase year over year and up from an increase of 101% reflected in our prior guidance. Similarly, we're increasing our end of the year subscriber guidance to 915,000 at the midpoint, up 67% year over year.

Speaker 2

The subscriber outlook implies full year 2021 net additions of at least 367,000, 58% higher than our Full year 2020 net additions of 232,000. Turning to the Q3, we estimate revenue to grow to $142,000,000 the midpoint of the guidance, up 132% year over year. We estimate end of period subscribers to come in at 815,000 at the midpoint, a growth of 79% year over year. I would also like to highlight that our Guidance does not include any revenue contribution from our sport wagering business. While we are very pleased with the progress we are making both in securing market access In your states and building up our sportsbooks, we're still in the early innings of this opportunity.

Speaker 2

And as we approach our expected new market launches in the second half of the year, plan to increase our investment and estimate between $35,000,000 $45,000,000 of wagering expenses to hit the P and L in the second half of the year. These expenses will be largely driven by the operating and marketing investment associated with our planned launches. Again, we're pleased with our execution on our wagering plans and look forward to providing more details on launch dates as well as target markets in the ensuing weeks as the regulatory review process continues. In closing, we're very pleased with our performance in the first half of twenty twenty one as we continue to efficiently drive robust growth and Operating Leverage. We believe that we are well positioned to continue to execute in our long term growth strategy in video and wagering, While delivering a differentiated and world class experience to the consumer.

Speaker 2

Thank you for joining for our call today. We will now take your questions. Alison?

Operator

Thank you, Simone. Thank you, David. We're now turning to the Q and A portion of our call. I would ask that everyone please restrict their questions to 2 just in the interest of time. Our first question comes from Laura Martin with Needham and Company.

Operator

Laura, it's great to see you and, please go ahead.

Speaker 3

Okay. My first question is, David, your additions were 90,000 subs. We thought they were gonna be 12. I would like some more granularity on what are you getting better at? Is it the Churn is down 203 basis points.

Speaker 3

Is that what's improving these ad numbers? Or are you doing something on the customer acquisition side So much better now than when you were at the IPO date 8 months ago.

Speaker 1

Yeah. Well, first of all, Laura, it's great to have you, here with us again. And, Obviously, churn is very important. I think this is our 10th quarter now, sequentially year over year that we've improved our churn numbers. The team is getting better At leveraging the data, you know, my co founder, Alberto Horiguala, his team is just doing a phenomenal job, from an acquisitions perspective.

Speaker 1

You know, we continue to really focus on all the channels that we've always discussed with you, but I think this quarter in particular, You know, we've been able to really, you know, have more efficient acquisition cost and that acquisition cost is allowing us to really in terms of subscriber growth. So we're very happy, with the quarter from a from an, acquisitions perspective.

Speaker 3

And then my second question would be on this amazing advertising number. You just blew fast Roku and they're an AVOD platform. You're supposed to be an SVOD platform and you're doing a lot more ad revenue and growing a lot faster, your ad revenue. So could you go into the components Of what's driving your ad revenue growth, especially on the CPM side, but also is it sustainable?

Speaker 1

Yeah. Well, First of all, yes on all of those. It is very sustainable. We're very excited about our advertising business. As you know, there are 3 components To driving advertising sales at fubo.

Speaker 1

The first obviously is the fill rate. The second is the CPM, Which we'll talk about shortly and the third is just the number of hours that people are watching. People continue to watch more and more On Fubo TV, we're actually taking more share of the market, 245,000,000 hours, in the quarter. But, you know, with respect to sustainability, If you think about it, you know, our goal is to hit $35 CPMs and we're currently still in the low 20s. So Putting 50 to 70 percent on that, you know, component, in and of itself will actually push us to 13 to $14 of ad offers.

Speaker 1

So we're very excited about the ad piece and, you know, I think the other component is that we're really focused on males. We skew heavily male, 42 years old. That's significantly younger than the, you know, the male viewer on cable. Household income is $85,000 That's also driving more advertiser interest. And, you know, we continue to leverage our first party data.

Speaker 1

So, You know, we're very excited about advertising and we think that we'll continue to be able to, drive growth, in ad open.

Speaker 3

Thanks very much for taking my questions and excellent numbers. Congratulations to you guys.

Speaker 1

Thank you.

Operator

Great. Thank you, Laura. Great questions. Our next question comes from Jed Kelly with Oppenheimer. Jed, good to see you and feel free to ask your question.

Speaker 4

Yes, great. Thanks, David. Thanks, Marty. Yes, my first question just on Just how do you think about measured growth? It seems like you're leveraging your subscriber related expenses, advertising, I'm sure Sure is, contributing to that.

Speaker 4

So how do you, David, view subscriber growth? Because it seems like you're doing well. But How should we look at it over the next, you know, probably 12 to 18 months?

Speaker 1

Yeah. Well, Jed, thank you, first of all for joining us today. You look great. Thanks. You know, we look, we have said and told you this, I think, and told The Street that we are very focused on subscriber growth and we've actually pulled forward You know, our subscriber number for 2022 to 2021.

Speaker 1

So 915, uh,000 subscribers at the midpoint is our goal For the end of the year, but we're, again, we're on track. We feel good about our, you know, our ability to be able to drive growth. We've been a leader And subscriber net additions for the last few quarters. That's not only relative to the traditional ecosystem, but also with respect to the virtual space. So we're, Again, we're doing a lot of the right things.

Speaker 1

I don't know, Simone, if you would like to add anything on that.

Speaker 2

Yes. I would just add that we do that with a very close eye to efficiencies. We have been increasing Our overall subscriber by 58% in terms of net addition compared to 2020 in our latest guidance. We do that with decreasing sales and marketing expenses now in the quarter, 16% of revenue, down from 18% the prior quarter In Q1 2021, as well as being an eye on SAC, going back to the original question that Laura mentioned earlier asked earlier as well. Our target is to maintain stock within certain parameters.

Speaker 2

And even in the Q2, like we did in the Q1, we were below That range is our target range. So we continue to see efficiencies, and we continue to kind of push when we see the efficiency stays.

Speaker 4

Got it. And then just on gaming, where do you want the product to be In terms of when you really start to aggressively market it to your subscribers, and can you give us any sense on what you're thinking about in terms Stimulating demand? Well, it's a

Speaker 1

good question. Hopefully, you had a chance to see the product preview of a live sync opportunity. Rene, I think this is going to be a phenomenal product. I'm extremely bullish on the integration of 2 services. As you know, the flywheel effect is actually critical to our ability to really drive overall growth.

Speaker 1

The three goals that we've set for ourselves is 1, is to reduce the cost of entry Into the gaming business by leveraging our subscriber base. That's the sort of the first thing and we're also looking to be able to deliver a product that we think consumers are going to enjoy. And right now, I think the key is to get the market access deals done. We're very happy with the way things are going. The product team and also, obviously, Sam Ratner and Scott Butera with my other co founder, Sungho, Are doing an excellent job sort of preparing that product and we've gone pretty far with many of the regulators and we're excited to get the product launch.

Speaker 1

We think that You know, the opportunity is actually is pretty sizable. 50% gross margins will be our long term target. We'll also look to target about $10 to $15 of advertising ARPU based on that 50% margin. So again, we're looking Really good in terms of our launch timing around Q4.

Speaker 4

Thank you.

Operator

Thank you, Jed. Great questions. Our next question comes from Jim Goss at Barrington. Jim, please go ahead.

Speaker 5

Right. Thanks very much. I was wondering as you've pursued this process, Are you finding that, there are certain sports that are key to maintaining your customer acquisition and retention? And conversely, any non sports programming that you think are going to be very important to What is the same attributes and how is this influencing your program You know, mix, would you say?

Speaker 1

Yeah. Thank you, Jim. You know, at the end of the day, fubo is a sports 1st cable TV replacement service. So entertainment obviously being an important, part of our retention strategy. But the entertainment side of our business is really fungible.

Speaker 1

And I think this quarter we've demonstrated our ability to continue to acquire customers At a relatively efficient rate. We had a big quarter in terms of sports. We had the Convo Ball Matches which were live on the Fubo Sports Network exclusively. We also had the Euro Cup as well as a number of the U. S.

Speaker 1

And Mexican National Games. So we're we had a really solid quarter and going into Q3, which as you know, NFL being a key component, a key driver of growth For the company. So we're very excited, with respect to the back half of the year, given our performance, in the first half of the year, which are giving us Comfort in terms of raising our our guidance for the future.

Speaker 5

And, another question would be Related to the access points. I believe you did a recent deal with Aviso. I wonder if you might discuss that at all. Sure. And, talk about how many other sort of similar sort of deals you have in process.

Speaker 1

Yeah. Well, as you know, we launched our partnership with, LG in The second quarter we've just announced our partnership with Vizio on their amazing SmartCast platform. We'll look to continue to proliferate The number of connected TV devices. And as you know, 94% of our viewership is on connected devices. So the more Connected devices or smart TVs that we're on, the better, we'll be able to monetize our offering.

Speaker 1

So, there's a number of other services And platforms that we're talking to and we'll look to provide you with more visibility in the coming quarters.

Speaker 4

Alright. Thank you very much.

Speaker 1

Yeah. Thank you, Jim. Thank

Operator

you, Jim. Our next question is from Shweta Kajuria from Evercore. Shweta, it's good to see you again. Please proceed with your question. Nice to see

Speaker 6

you. You you too, Alison, and thank you. Let me try one first, please. Could you talk about what drove Engagement on your platform in the quarter, was it mostly sports that's coming back? Was it product improvements?

Speaker 6

Because we are entering a reopening economy and yet engagement on your platform was very strong. So could you please talk about that? And then I have a follow-up, please.

Speaker 1

Thanks. Yes. Shweta, thank you. We're super excited about our product. I mean we have done a lot.

Speaker 1

I want to talk about the acquisitions that we've made, Balto in That group brought a significant amount of knowledge to the company. We've launched a free to play product, which you're aware of in beta In Q2, we also launched a fan view, view which also generated about 25% to 37% engagement improvements on the Content that we had. And that's very important because it really highlights the fact that we're focused on really developing a sports first A product that allows us to really create more interactivity and engagement on the platform. So that has worked really well. We're excited about The upcoming product improvements as we get into Q3, but we also had acquired the rights to Carnival, as you know.

Speaker 1

And We've taken on some new skill sets around production that we didn't previously have. So We're really looking forward to being able to develop more products around some of the content that we've acquired, and we're looking to to to do more From a product perspective. So we believe that engagement will continue to improve over time. In fact, just one interesting tidbit. When you look at 2020, in terms of daily viewership, we were averaging about 7.2 hours per day.

Speaker 1

Again, that's during shelter In place which was in effect for I would say the majority of March through June. This year, year to date, we're averaging about 7 hours. You can Imagine how strong engagement is going into the back half of the year. So again, lots going on from a product perspective, platform proliferation, And again, we're super excited about the acquisitions that we've made and those acquisitions and their ability to be able to drive performance for the company over the long term.

Speaker 6

Okay. That's helpful. Thank you. And then my follow-up is on churn. So churn improved over 200 basis points year over year, 10th Consecutive quarter.

Speaker 6

You talked about it a little bit earlier.

Speaker 5

Mhmm.

Speaker 6

But where are we in terms of long term trends? Is it normalizing now? Is there material upside? How should we think about that?

Speaker 1

Yeah. So I believe there's material upside. If you look at prepaid wireless levels in terms of Churn, which are businesses that don't rely on contracts. Churn rates for those businesses are roughly around 5%. I think that we have a long way to go.

Speaker 1

More mature streaming businesses like Netflix that are around for 25 years. As I like to say, they're a quarter century old with century, You know, in that number, we've got a long way to go. This is a company that is very young. We're 6 years old. I think that there is material upside in terms of retention improvement over the next 36 months.

Speaker 6

Okay. Thank you very much.

Speaker 1

Thank you.

Operator

Thank you, Shweta. Great questions. Look forward to continuing to work with you. Our next question is from Dan Salmon with BMO. Dan, good to see you.

Operator

Please feel free to proceed with your question.

Speaker 7

Thanks. Good afternoon, everyone. So first question. David, how helpful were the June set of Comma Ball matches to your gross subscriber additions? And how's the retention been with the customers that are viewing those Matches, and then I'll follow-up with the second after.

Speaker 1

Yes. So, look, I think, it's clear that, You know, having content like ConvoBall, which is, in my opinion, a very premium event, has allowed us to do many things. And I think one of them is the ability to develop more engaging product features around that content And as I said, you know, we've launched these product beta features on 3 platforms, Android mobile, iOS mobile and Roku. And what we've seen is 30 up to 37% engagement improvements when we add products around the game. So we've done a lot Around Convobell, I think that we'll look to be opportunistic.

Speaker 1

Of course, always in a measured and disciplined way, in terms of, adding, exclusive content to the platform. In terms of engagement and churn, obviously, you know, this was a high profile event, But this event also led right into the Olympics which is performing well on the platform as well. So we haven't had a chance to really gauge that first cohort yet, but we're optimistic that you'll continue to see retention trends that are in line with previous quarters.

Speaker 7

Great. That's really helpful. And also the note on the Olympics viewership too. So, second question. How does your you think about your state by state rollout for the sports book, how does that dovetail with your regional sports Strategy, do you need to have the major RSNs in a given state for your

Speaker 1

Yeah, that's a good question. Look, ideally, the more content that we have available, the better. Realistically, I think our scaffolding is quite clear. We're looking to develop A business unit that's going to deliver 50% gross margins. Our goal in terms of market access is to be able to provide access to our subscriber base By the end of 2023 of up to 50% of our total sub base.

Speaker 1

So you can imagine at 915,000 which is our guidance For the end of this year, that becomes a pretty sizable cohort and the idea really is very simple. How do we create a flywheel in what we're doing and we're starting to see Opportunities that we believe significantly differentiate us from the pack, right? And the goal as I was saying earlier is to 1, reduce The cost of entry into that business. Number 2 is to create very attractive unit economics and number 3, Which is probably equally important is the ability to create integrated experiences which Really build defensibility or moat around the product. And the more we start to kind of delve in with regulators, again, Based on the feedback that we're getting, everyone's kind of excited about it.

Speaker 1

So we're very, very excited about the opportunity in the business. The last thing I'll say on that front is that fubo today from a video perspective in a virtual MVPD space, commands about 6% or roughly 6% Based on the available data in the market today of the virtual MVPD space. So, you know, it's very likely that over the long term, we'd push to Achieve anywhere between 3% 6% of the total gaming, you know, TAM, if you will. So we think there's tremendous upside For the overall business and the most important factor is we control all those screens, right? This is what Amazon is after.

Speaker 1

This is what app Apple is after. Fubo controls 135 hours of viewership, you know, which averages on a daily basis of just over 7 hours. So with that in mind, we're very confident in our ability to be able to roll out additional, products and services. Thank you.

Operator

Great. Thank you, Dan. Great questions, insightful questions. Appreciate it. Our next Question is from Dylan Heslin with Roth.

Operator

Dylan, thank you for joining us and please go ahead with your questions. Hey.

Speaker 8

Thanks for taking my questions. First, with your sports book, scheduled to come out later this Dear, and like the NFL season starting up pretty soon, do you have any incentives or initiatives planned that can help you, Lift your conversion rates and getting people to adopt the app, given it'll likely come out during, like, a peak time in the sports season.

Speaker 1

Yeah. Dylan, that's a great question. I think right now, as you know, everything is subject to regulatory approval. Things are, I would say, moving Pretty well along those lines. We're still on track to launch in the Q4.

Speaker 1

Obviously, we'd like to do that in a very staggered way, But we do plan to launch at least 3 markets before the end of the year assuming we can get there. But again, we're very excited about the opportunity. I think the ability to market these two services Are actually quite strong to be able to create this unified message that gives people an opportunity to sort of, You know, really sort of engage and interact, with a service like no other. I mean, that's just a fact. And again, Leveraging the, the data from both of these 2 are going to provide us ample opportunity to create, you know, really, interactive and engaging Opportunities, but I do foresee the ability for us to create some really compelling promotions for customers during the NFL season.

Speaker 8

Great. Thank you. And as a follow-up, regarding the upsell attachments and the strength you're seeing there, Could you comment at all about where those are skewing? Like is it net new subs you're adding or is it people who have been on the platform And now they're upgrading to additional packages and services.

Speaker 1

Yeah. So again, excellent question. I think it's important to highlight, we sold 1 point 5,000,000, that's 1,500,000 attachments, you know, at the end of this quarter. That's a phenomenal number of attachments. That number is up from 388,000 just 12 months, prior.

Speaker 1

So we're super Excited about our attachment business. As you can see, YouTube TV and others are beginning to copy a lot of what Fubo is doing, so we obviously take that As a huge compliment. This is an area of focus for us at the moment. We don't have enough Product integrations to allow us to continue to drive upsells, within product, but our product teams now are working Very closely with our engineering teams to be able to isolate and identify customers that we think will have a propensity, to acquire, You know, more more of these, you know, upsell opportunities, particularly as we head into the NFL season with RedZone. So again, we're super excited about the opportunities not only around advertising but also around our ability to upsell customers on both you know, service attachments as well as content attachments.

Speaker 1

I think those are the 2 that we'd like to distinguish between because as you know, our service attachments, which is really our Key focus, has a margin profile closer to 95% to 100%, whereas our content attachments, Have a profile between 20 60 percent from a margin perspective. So again, this is an area of focus for us and, you know, we believe we'll continue to be able to drive that forward.

Speaker 8

Appreciate the color. Thank you.

Speaker 1

Thank you.

Operator

Great, Dylan. Thank you so much for your thoughtful questions. This actually concludes the Q and A portion of our call today. I want to thank everybody for their participation and for their thoughtful questions and encourage folks to reach out with any follow-up. And we look forward to continuing to update you on the business in the ensuing weeks quarters to come.

Operator

Thanks everyone again.

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