Zedge Q4 2023 Earnings Call Transcript

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Provided by Quartr
October 26, 2023

There are 5 speakers on the call.

Operator

Good afternoon, and welcome to Zedge's Earnings Conference Call for Fiscal 4th Quarter and End of Year 2023 Results. During management's prepared remarks, all participants will be in a listen only mode. After today's presentation by Zedge's management, I will now turn the call over to Brian Siegel. Sir, you may begin.

Speaker 1

Thank you, operator. In today's presentation, Jonathan Reich, Zedge's Chief Executive Officer and Yi Sai, SEDGES' Chief Financial Officer will discuss SEDGES' financial and operating results that were reported today. Any forward looking statements made during this conference call, during the prepared remarks or in the question and answer session, whether general or specific in nature, are subject to risks and uncertainties that may cause actual results in the future to differ materially from those discussed on today's call. These risks and uncertainties include, but are not limited to, specific risks and uncertainties disclosed in the reports Zedge periodically files with the SEC. Zedge assumes no obligation to update any forward looking Please note that our earnings release is available on the Investor Relations page on this Edge The earnings release has also been filed on Form 8 ks with the SEC.

Speaker 1

I would like to turn the call over to Jonathan.

Speaker 2

Good afternoon. Thank you, Brian, and thank you all for joining us today. I will start by briefly reviewing Our Q4 results, which were generally in line with our expectations. Q4 revenue decreased 10% from last year. While we encountered challenges stemming from the combination of geopolitical, economic and industry specific issues, We observed ongoing stabilization in advertising with ad revenue remaining flat sequentially even during the traditionally weaker Q4 period.

Speaker 2

Furthermore, in Q4 of fiscal year 2022, we had a one time $4,000,000 accounting benefit, skewing year over year earnings comparisons. Other positive highlights from the quarter included 7% sequential growth in subscription revenue as our new iOS and overhauled Android offerings contributed to positive momentum. Additionally, Zedge Premium's gross transaction value or GTV was up 14% year over year and down $26,000 sequentially, benefiting from paying users of paint, our generative AI wallpaper maker. All of this led Higher gross margin and sequential ARP MAU growth. Finally, Emojipedia continued to build on its momentum throughout the year, with revenue up nearly 70% versus last year.

Speaker 2

Every year, we pick at least one company wide area of focus to overhaul. In fiscal year 'twenty three, we addressed data and analytics, and I'm happy to report that we achieved our goal of democratizing data. The improvements we made empower our product, marketing, monetization, finance and executive teams to access accurate and granular data more quickly and run experiments in concert with one another to more easily and quickly Make data driven decisions. As a part of this overhaul, we expanded our data team and we are now very well Positioned for continued evolution in a world that is ever dependent on data supremacy. In fiscal 2024, We are committed to building a full stack marketing team with capabilities spanning user acquisition, branding, creative creation, Marketing analytics and reporting, competitive research, content marketing, app store and search engine optimization, And re engagement marketing.

Speaker 2

Though we already possess many of these skills, we're now bulking up in the areas we haven't previously invested in. Furthermore, we are also using AI in our workflow to scale quickly and efficiently. In light of the sea change that has occurred in the mobile app marketing space with Apple's IDFA deprecation and the upcoming rollout of Google's privacy across Android, it has become imperative for app developers like us to excel in many marketing disciplines. We expect to increase our investment in paid user acquisition and enhance our expertise in all areas of the marketing staff to generate Attractive return on ad spend or ROAS efficiently. From a product perspective, we have multiple initiatives to enhance existing products and further diversify our portfolio.

Speaker 2

From the Zedge marketplace, we will focus on expanding paint, our generative AI wallpaper maker. Our key priorities include the global rollout of paint, which may unleash high growth opportunities, especially in markets where we are an early entrant. We also plan to offer paint on our website, enabling users to I want to underscore that our current iteration of Paint opens new opportunities in the iOS ecosystem where we can compete on equal footing in light of Apple openly welcoming this new technology. Finally, In the second half of this year, we expect to introduce a standalone Gen AI app that will offer many more capabilities And with time, it comps more than images alone. Beyond iOS and Android, we plan to revamp our website, enabling users to access paint to all types of images, not only wallpapers.

Speaker 2

We will also test a print on demand capability so that users can bring their creations into the real world. I mentioned Zedge Plus, our Zedge Marketplace subscription offering earlier. I'm excited because prospective With ongoing investments not only in marketing, but also in testing subscription value adds and a variety of pricing SKUs, We hope to return to subscriber growth sooner rather than later. Turning to GuruShots. Not unlike What we initially experienced with Emojipedia, GuruShots is taking more time to scale than we would prefer.

Speaker 2

Yet, We remain confident in its long term prospects. Although the gaming sector has faced global and economic challenges, The thorniest issue relates to Apple's app transparency tracking framework, which severely limits the information that app marketers can Sure to target prospective customers. Although Apple released SCAS Network 4.0 in order to enable growth With improved attribution tracking capabilities, the impact will be limited until major platforms like Meta are successful in embedding this into their tech stack. In the meantime, we are taking a 2 pronged approach to stabilizing GuruShots and positioning it for growth. First, we focused on product innovation by rolling out Battles, a new hybrid casual gameplay feature For users to start competing in fast paced short duration photo competitions that are limited in size, Battles is important And will help make the GuruShots game more accessible and relevant to a broader audience, hopefully converting users into long term players.

Speaker 2

In addition, We are also evolving with a token based economy and will start introducing advertising supported experiences in early calendar 2024. 2nd, we are working closely with both Google and Meta to adapt and expand ROAS positive user acquisition by optimizing against several inputs, including creatives. This will take time and resources as their algorithms optimize for relevant customers. Suffice it to say, we are monitoring developments closely, Testing, speaking with other publishers and keeping our ear close to the brand to invest wisely. We are building on Emojipedia's fiscal 2023 success with continued innovation and plan to test features like emoji translations and mashups, along with new content verticals like emoticons, print on demand merchandising and hyper casual emoji games and quizzes.

Speaker 2

Beyond our 3 core product groups, we have soft launched the AI Art Master in 5 countries and currently plan to And globally over the next several months. We believe AI Art Master, a hybrid casual gen AI game that enable users to create wowing content to compete against other players in fun fast paced competitions Has the potential to be a 4th core product for us. AI Art Master capitalizes on GuruShots' mobile gaming expertise And the hottest tech trend, Gen AI, positioning AI ArtMaster at the center of the explosive growth that both the Gen AI and gaming sectors are experiencing. Taken together, we believe that we have never been in a better position to create sustainable, long term profitable growth given the combination of market opportunity, our current product portfolio and roadmap, Our marketing prowess, data capabilities, tech stack and most importantly, our team. Furthermore, We are not just talking about AI.

Speaker 2

We have already integrated it throughout our business, including products, technology and marketing. Additionally, we have a relatively untapped opportunity in the mobile gaming sector with GuruShots and AI Art Master that are based on our acquisition of GuruShots in 2022. Before closing, I want to underscore that Zedge is Fortunate to have Gurushat as a member of our family. As you know, Gurushat is headquartered in Tel Aviv and Zix stands firmly with Israel. We are appalled by Hamas' barbaric behavior and our hearts go out to the victims of Hamas' heinous attack And the victims' families and friends, I want to thank our employees and remain humbled by your courage and commitment, especially in the face of terrorism, rocket fire, army mobilizations, school closings and the like.

Speaker 2

Now I would like to turn the call over to Yi, Who will review our financial results. Yi?

Speaker 3

Thank you, Jonathan. Starting with our 4th quarter results. Now for the ZAS marketplace, defined as the number of unique users that opened the Zedge Act during the last 30 days of the period decreased 3.4% from a year ago to $30,900,000 Now in well developed markets and emerging markets were down 6.8% and 2.4%, respectively. Europe, which contribute to both metrics continue to suffer from the Russian invasion of Ukraine and inflation. Total revenue in the 4th quarter was $6,600,000 down 10% from last year.

Speaker 3

Digital Goods and Surfaces, which encompasses revenue from Gurushop came in at $1,000,000 down 29% from last year. Similar to Q3, gross revenue was negatively impacted by Apple's ATT Framework, macroeconomic issues and the geopolitical situation. Subscription revenue for the quarter was down 3% versus last year. However, this metric was up Sequentially, as our active subscriber trend improved and higher value iOS subscription and our new value added Zedge plus offering for Android replaced lower cost legacy subscription, which only removed ads. Zest premium GDV grew 14.3% from last year to $384,000 reflecting incremental revenue generated from pain, which offset modest decline in other content sales.

Speaker 3

Average revenue per monthly active user or app now was $0.055 A decrease of 5.5% year over year, still this metric was up 4% sequentially, reflecting stability in ad pricing and the positive impact of our new iOS and Android subscription. After backing out the 1 $4,000,000 accounting benefit in Q4 last year, Operating expenses were flat year over year at $5,100,000 GAAP net income for Q4 was $200,000 and EPS was $0.01 Adjusted EBITDA was $1,600,000 versus $2,200,000 in the prior year period. From a liquidity standpoint, we remain in a strong Cash position was over $18,000,000 in cash and cash equivalent and only $2,000,000 in banking loan. We repurchased 72,000 Class B shares during the quarter at a weighted average price of $1.98 per share. In total, we bought back roughly 759,000 of our Class B common stock during fiscal 2023.

Speaker 3

Thank you for listening to our 4th quarter earnings call and I look forward to Speaking with you again on the next call in mid December. Operator, back to you for Q and A.

Operator

Thank you. We will now begin the question and answer Thank you. Our first question is coming from Allen Klee from Maxim Group. Sir, your line is live.

Speaker 4

Yes. Hi. Good quarter. And our thoughts are with your employees at Guru's Chats. I wanted to start with Apple's Privacy rules now and the actions that big sites like Facebook are using, how do you think about How this is going to play out in terms of the potential timing of the effectiveness of the advertising to improve over time?

Speaker 2

Hi, Alan. Thank you for your thoughts. We appreciate that. In terms of timing, that's I think the not $64,000 question, but the 64 $1,000,000 question. As far as we're concerned, until platform is like Meta or Facebook have fully implemented a working version of Scan 4.

Speaker 2

It is going to be Complicated to scale effective advertising without having the data there to drive better marketing decisions. I think that You know that Meta had rolled out a version of scan for most probably around 1.5 months, 2 months ago and then quickly had to reverse That introduction reading between the lines it was likely not yet ready for Primtad And I can only imagine that this is amongst one of the highest priorities for their business. Having said that, and as I described during the call, we are using other Mechanisms in order to optimize, whether it be rapidly and Materially increasing the number of creatives that we have, using all sorts of different creative styles. So as an example, UGC videos or promotional videos and things of that sort, coupled with Spending based upon where we are seeing an appropriate return on ad spend. I can assure you that as Soon as Facebook is or Meta is ready to implement this at scale that We will jump on that bandwagon and begin to capitalize on the introduction of scan 4.

Speaker 2

I also think it's important to mention that we have become what I will call Managed account customers of both Meta and Google, meaning that there are dedicated Account managers with subject matter expertise that are overseeing our accounts working closely with our team in terms of helping us expand the marketing initiatives that we have in an ROI or ROS positive Fashion. And I would just underscore, in light of the downsizing that Meta had undertaken this year, I view that as I view the fact that we are this managed have this managed account status That is indicative of how interested they are in our business and how we can scale with them. I hope that answers your question.

Speaker 4

That was great. Thank you. You mentioned a lot of initiatives for Fiscal 'twenty four, what would you say are kind of the top ones that you think would Potentially have an impact on 2024 and 2025's financials?

Speaker 2

Sure. So let's take a look at each of the business units. The flagship ZED Print Tums and Wallpaper business unit, We are really investing a tremendous amount of effort in terms of Improving our subscription offering. And as you know, the financials associated with subscriptions are very attractive. Not only is the Profit margin attractive, but we also received the cash upfront.

Speaker 2

Just the notion of having rolled out an iOS subscription It's something which is having a meaningful impact. And I would note that in the U. S, the Price point for an iOS subscription is around $20 per customer that is With the retail value, if you will, compared to Android, which is around $5 for an annual subscription. So very, very significant increase. But it's more than simply Price testing and coming up with the price that resonates with users, it's also the value adds And there is a whole bunch of work being done there in addition to marketing efforts.

Speaker 2

Then in respect to the flagship as well, we are continuing to invest in paint, which is our GenAI wallpaper maker rolling that out on a global basis. And we may see some accelerated growth there in markets where we are early. Many of the GenAI apps today that are in this space use a subscription business model, which doesn't necessarily align well with Many of the markets that are outside of United States, Canada, UK, Australia as an example. So when you get into the more emerging market community, that is The notion of subscriptions is less palatable. So there's a lot of work going on in terms of making this available and continuing to improve the experience.

Speaker 2

So we may have Some early mover advantage if we're successful there. And then I mentioned that we're also working on a standalone AI app. And the notion there is to have An app which is not only, wallpaper driven, but image driven and other potential forms of content That has a much more intuitive user interface and which allows for us to Really market the notion of GenAI as opposed to that being a feature within our app. And then also this introduction of paint to our website, That should be available in the next couple of weeks. So a lot of effort going into that.

Speaker 2

Moving to GuruShots, the I'd say 2 drivers are In the GuruShots game itself, the introduction of battles and using battles as a mechanism to Improve engagement as well as attract and open up The top of the funnel to bring in customers that would want to get a sense for what Photo competitions are, but with a much lower, much easier barrier in terms of learning curve. And that is what is happening there with this sort of hybrid casual experience. And we continue to believe that that will unlock growth for us. And then the brand new AI Art Master game, which is 100% hybrid casual and taps into The growth of not only Gen AI, but also growth in the gaming space. So looking out over the course of the next 2 fiscal years, we are really Trying to deliver that promise to the marketplace and or to the market, I should say to investors.

Speaker 2

And then finally on Emojipedia, so we've seen some substantial revenue growth year over year And our ability to continue to add functionality, broaden the focus of Emojipedia to new content types and introduce enhancers, for example, POD. We think that that can continue to drive incremental growth to that business unit.

Speaker 4

Thank you. In terms of Last quarter, you mentioned that you were initiating a $2,500,000 to $3,000,000 cost cutting initiative Or that's what the benefit you would get annually, I think. Has that happened already or any update on that?

Speaker 2

First, so we had announced this, well not last quarter, I think it was 2 to 3 quarters ago. And yes, We had acted on that, including a host of different initiatives from SaaS infrastructure to staffing, As you know, we've got employees different regions of the world, different price points and the like to our marketing investment and so on and so forth. And we have acted on that And we will continue to keep in mind, we want to be in a position where Ultimately, our cash position continues to grow and that we're not getting too far ahead of ourselves in terms of Expanding the initiatives or having SG and A Grow at an unsustainable pace. I just want to though underscore, I think it's very important when taking a look at SG and A to remember that within SG and A, We have both our marketing expense as well as the percentage that whether it be Google or Apple keeps when a user spends money on their platform. So SG and A is expected to grow, but that is tied to marketing And that growth is something that we can expand or contract based upon ROAS.

Speaker 2

The other thing that I think it's important to talk about when considering marketing in our growth plan is the fact that Marketing is a much different animal than it was 3, 4 years ago because of all the privacy stuff, whether it be ATT with Apple are soon to be Google's privacy sandbox. And that will mean that it will take more time to get Recurring results that one can then say with confidence, hey, we can expand or this is not the right thing to optimize against. However, as I've also mentioned in my recorded remarks, we have prioritized For the entire company, the notion of really building out this full stack marketing team And seeing to it that we address not only paid user acquisition expertise, but also Things like App Store Optimization, Search Engine Optimization, Branding, Product Marketing, Just to name a couple of those components. So that is what we believe to be critical for the ongoing success of our business.

Speaker 4

Thank you. For fiscal Historically, the Q1 is a seasonally slower quarter. Would you agree that that's most likely Maybe talk about just the seasonality, how that typically plays out in the quarters? And Is there anything you wanted to comment on of financial outlook or goals of Just any type of financial goals for fiscal 2024? Thank you.

Speaker 2

Sure. We've historically not provided projections. I will say that seasonality, because we have A very, very large percentage of revenue coming from advertising is tied to ad spend Typically in the holiday season. So our fiscal Q2, which is November, December, January is typically The strongest quarter of the year. And then when you get into Calendar, let's say calendar Q2 or Q1, I should say, you begin to see downturn.

Speaker 2

So although we're technically a month off, Generally speaking, seasonality for ad spend aligns with what happens in a typical ad driven business. And that generally holds up. It's not 100% the case, but that generally is an indication of how our business is impacted. We are fortunate because We do have other diversification or we have diversification with the subscriptions in there and so on and so forth and that subscription revenue as you know is amortized over the life of that subscription. So going back to my earlier comment, our ability to continue to Have success with our overhaul subscription offering for Android or the newly introduced iOS subscription offering It's something which is really a key part to our ability to diversify revenue And have some insulation there if you will.

Speaker 4

Thank you. One of the other things you mentioned was as an initiative for Fiscal 'twenty four is building out your marketing capabilities. Could you maybe just Stand a little more on that on what you meant by that? Sure.

Speaker 2

Prior to the acquisition of Gurushots, Zedge's growth was Primarily driven by organic installs where you know that we Surpassed. In aggregate over 600,000,000 installs of our app on a global basis. And the acquisition of GuruShots introduced A new facet to marketing, where in the mobile gaming space, Paid user acquisition is a key growth driver. And in parallel with that, we had also started to defer to in the market with respect to page user acquisition in our flagship's edge marketplace. And we have expanded that Investment over time with what we believe to be attractive Return on ad spend investment, much different profile between the Zedge Marketplace Around Sedge App for page user acquisition versus Guru Shops.

Speaker 2

But in order to be successful In our investment in Marketing, we have many different areas that we are refining and we are investing in. So as I mentioned earlier, not only building out A seller user acquisition team that's focused on both paid and organic channels, but Touching upon the fiscal 2023 goal of overhauling data and analytics, we need Very, very precise reporting so that we can make good advertising decisions User acquisition decisions, investing in things like app store optimization, Search engine optimization, messaging and reengagement, marketing, content marketing and then also taking advantage of Various forms of tech that can provide us with additional information or Can help us in terms of content creation and things of that sort all become critical to this investment that we're making. So that is, I think, the next one of the areas that when looking back In a year and 2 years from now, we're going to see just having a much more robust team. We started with 1 person, we have more than that Clearly now and that is a critical part of our ability to grow the company.

Speaker 4

Okay. Very good answer. Okay. Well, thank you so much. I appreciate it.

Speaker 2

Thank you.

Operator

Thank you. This concludes our question and answer session and conference call. Thank you for attending today's presentation, and you may now disconnect.

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