Society Pass (NASDAQ:SOPA), Inc. operates a technology-driven loyalty and rewards platform designed to connect consumers with a broad network of merchants across the travel, lifestyle and e-commerce sectors. The company’s unified subscription membership model provides users with access to exclusive deals, digital coupons and cashback offers redeemable at partner retailers, restaurants, hotels and online marketplaces. Through its Passport subscription and rewards ecosystem, Society Pass aims to foster customer loyalty while generating increased traffic and sales for its merchant partners.
At the core of Society Pass’s offering is a suite of digital assets and merchant tools that includes a consumer-facing mobile app, a merchant portal for campaign management, and data analytics services. These capabilities enable merchants to tailor promotional campaigns, track engagement and optimize marketing spend, while providing consumers with a seamless, cross-category shopping experience. The platform’s modular architecture supports partnerships in e-commerce fulfillment, hotel reservations, travel booking and event ticketing, thereby creating a multi-vertical rewards network.
Founded in 2019 and publicly listed on the Nasdaq in late 2021, Society Pass has pursued an acquisition-driven growth strategy to expand its footprint in Southeast Asia. Key transactions include the integration of e-commerce grocery platform MetroMart in the Philippines and lifestyle voucher provider HapPlaza in Vietnam (rebranded as MPASS), along with regional partnerships targeting Indonesia and Thailand. Headquartered in Miami with regional offices in Singapore, the company leverages local market expertise to onboard new merchants and scale its subscription base across emerging digital economies.
Under the leadership of Founder and Chief Executive Officer Patrick Schafer, Society Pass continues to refine its technology stack and broaden its merchant network. The company’s strategic focus on data-driven marketing solutions, cross-border expansion and an omnichannel loyalty ecosystem positions it to capitalize on growing consumer demand for personalized rewards experiences in the Asia-Pacific region and beyond.
