Urgent.ly (NASDAQ:ULY), Inc. (NASDAQ: ULY) operates a digital roadside assistance platform that connects drivers in need of help with a network of service providers. Through its mobile applications and enterprise APIs, the company offers on-demand towing, battery jump-starts, tire changes, fuel delivery and lockout services. By leveraging real-time location data and predictive analytics, Urgent.ly aims to streamline response times and improve the overall customer experience compared to traditional roadside assistance models.
The company’s platform serves both individual consumers and large-scale commercial clients, including automotive original equipment manufacturers (OEMs), fleet operators, rental agencies and insurance providers. With integrated subscription and pay-per-use options, Urgent.ly’s model blends recurring revenue from membership plans with transactional fees for single service events. Its enterprise offerings enable partners to embed roadside assistance features directly into connected-car systems and digital service portals.
Urgent.ly has built a geographically diverse network of independent service providers across North America and select European markets. This network allows the company to offer 24/7 coverage in urban and rural areas alike, with progress tracking and customer support handled entirely through digital channels. Partnerships with insurers and mobility fleets further expand Urgent.ly’s reach by tapping into existing roadside assistance demand.
Founded in 2014 and headquartered in Bethesda, Maryland, Urgent.ly completed its public listing via a SPAC merger in early 2021. The company’s leadership team combines experience in technology, logistics and automotive services, positioning Urgent.ly to capitalize on the ongoing shift toward connected, data-driven vehicle support solutions.
