Urgent.ly (NASDAQ:ULY) (NASDAQ:ULY) operates a digital roadside assistance platform designed to streamline on-demand vehicle support for consumers and businesses. The company’s technology-driven service connects drivers to a network of service providers through a mobile application and API integrations, enabling rapid dispatch of tow trucks, tire changes, fuel delivery, jump starts, lockout assistance and more. By leveraging real-time location data and algorithmic matching, Urgent.ly aims to reduce wait times and improve the overall customer experience during roadside emergencies.
The company offers both subscription-based and pay-per-use models tailored to individual drivers, fleet operators and insurance partners. Its platform can be embedded directly into automotive manufacturer and mobility service applications, providing OEMs, dealerships and rental agencies with a branded assistance solution. In addition to consumer-facing offerings, Urgent.ly delivers white-label services and data analytics to corporate clients, allowing them to manage roadside incidents more efficiently and gain insights into service quality, cost trends and operational performance.
Headquartered in Washington, D.C., Urgent.ly initially focused on the U.S. market before expanding into Canada, the United Kingdom and select countries across Europe. The company’s national network of service providers is complemented by strategic partnerships with automotive manufacturers, fleet management firms and insurance carriers. This global footprint supports a range of mobility and transportation use cases, from personal vehicle breakdowns to commercial fleet dispatch and sharing economy platforms.
Founded in 2013 by Habib Ndé and a team of entrepreneurs with backgrounds in technology and transportation, Urgent.ly has grown into a public company with a leadership team experienced in scaling digital services. The management team includes seasoned executives in product development, operations and business development, each contributing expertise in connected vehicles, logistics and customer service. Urgent.ly continues to invest in platform enhancements and network expansion to meet rising demand for seamless roadside assistance solutions.
