Liberty Media Corporation – Liberty Formula One Series B (OTCMKTS:FWONB) is a tracking stock that reflects the economic performance of the Formula One Group, a subsidiary of Liberty Media. The company specializes in the global promotion, marketing and broadcast of the FIA Formula One World Championship. Through this tracking stock, investors gain exposure to the revenues generated by commercial rights, media licensing, sponsorship agreements and hospitality operations associated with Grand Prix events worldwide.
The Formula One Group holds exclusive rights to organize and stage premier motor racing events across five continents, including Europe, Asia, the Americas and the Middle East. It negotiates multi-year television and digital distribution agreements with broadcasters and streaming platforms, ensuring extensive global coverage. Ancillary revenue streams include event ticket sales, premium hospitality packages, merchandise licensing and collaboration with automotive partners for brand activations during race weekends.
Liberty Media completed its acquisition of the Formula One Group in early 2017, building on a legacy that dates back to the sport’s founding in 1950. By integrating modern marketing strategies and digital fan engagement tools, the Group has expanded its audience reach and enhanced the on-site and virtual spectator experience. Under the Liberty umbrella, Formula One accelerated its push into new markets, leveraging data analytics and social media campaigns to attract younger demographics.
Leadership of the Formula One Group falls under President and Chief Executive Officer Greg Maffei, who reports to John C. Malone, Chairman of Liberty Media Corporation. The management team includes specialists in sports marketing, broadcast rights, digital content and event management. Headquartered in Miami, Florida, the Formula One Group operates regional offices in major racing hubs, supporting local race promoters and coordinating with governing bodies to deliver a consistent, high-quality motorsport spectacle to a global fan base.
