Ceconomy (OTCMKTS:MTTRY) AG is one of Europe’s leading consumer electronics retailers, operating primarily under the MediaMarkt and Saturn brands. Established in 2017 as a spin-off from the Metro Group, the Düsseldorf-based company inherited a longstanding retail heritage dating back to the 1970s. Ceconomy’s network spans more than a dozen countries, where it combines a dense footprint of brick-and-mortar stores with robust online platforms to serve both individual consumers and small business customers. The dual-brand strategy allows the company to tailor its product offering and customer experience across diverse markets and price segments.
The company’s core business activities center on the sale of consumer electronics, household appliances and related accessories, encompassing categories such as smartphones, laptops, televisions, kitchen equipment and personal care items. Beyond product retail, Ceconomy has expanded into value-added services including installation, repair, warranty extension and device leasing, positioning itself as a one-stop provider for technology needs. Its growing digital marketplace further enables third-party vendors to reach Ceconomy’s customer base, while proprietary data-driven tools support inventory management, dynamic pricing and personalized promotions.
Ceconomy serves markets across Western and Southern Europe, with a strong presence in Germany, Spain, Italy, the Netherlands and Eastern Europe, as well as emerging operations in Turkey. The company’s omnichannel approach integrates physical and digital touchpoints, supported by a centralized logistics network and partnerships with leading technology brands. Governance is overseen by a management board led by CEO Pieter Haas, whose prior experience at Metro Group has informed Ceconomy’s strategic focus on operational efficiency and customer engagement. Headquartered in Düsseldorf, Ceconomy continues to invest in digital innovation and sustainability initiatives as it navigates evolving consumer trends in the electronics sector.
