NIO (NYSE:NIO) is a premium electric vehicle (EV) manufacturer and sustainable mobility provider headquartered in Shanghai, China. Founded in 2014 by William Li, the company has positioned itself as a pioneer in next-generation smart EVs, integrating cutting-edge technology with high-performance design. NIO’s mission is to shape a joyful lifestyle by offering smart, networked electric vehicles and comprehensive services.
The company’s core business centers on the design, development and sale of fully electric SUVs and sedans equipped with advanced battery technologies and autonomous driving capabilities. Its flagship models include the ES8 and ES6 electric SUVs, the EC6 coupe-SUV and the ET7 and ET5 electric sedans. NIO also offers its proprietary NIO Pilot advanced driver-assistance system (ADAS) and the NIO Power platform, which encompasses battery-as-a-service (BaaS), fast-charging stations and battery swap stations that enable rapid exchanges in minutes, alleviating range anxiety for its customers.
Initially focused on the Chinese domestic market, NIO has steadily expanded its footprint into Europe, with deliveries in Norway, Germany, the Netherlands and Denmark, and has outlined plans for entry into additional regions. The company operates a network of NIO Houses—showrooms and community spaces where owners and prospects can experience NIO’s products and services firsthand. In addition, NIO provides an integrated digital ecosystem through its mobile app, offering over-the-air updates, in-car entertainment and concierge services.
Under the leadership of founder and CEO William Li, NIO has pursued strategic partnerships in technology, manufacturing and infrastructure development to support its growth ambitions. The company’s management team also includes CFO Steven Feng Wei and a board comprised of industry veterans and investors. As NIO continues to scale production capacity and expand its service network, it remains focused on innovation in electric powertrains, autonomous driving and user-centric mobility solutions.