Cracker Barrel Old Country Store Q4 2023 Earnings Call Transcript

Quartr
Provided by Quartr
September 13, 2023

There are 12 speakers on the call.

Operator

Good day, and welcome to the Cracker Barrel Fiscal 2023 4th Quarter Conference Call. All participants will be in listen only mode. Please note this event is being recorded. I would now like to turn the conference over to Caleb Johannes. Please go ahead.

Speaker 1

Thank you. Good morning and welcome to Cracker Barrel's 4th quarter fiscal 2023 conference call and webcast. This morning, we issued a press release announcing the 4th quarter results. In the press release and on the call, we will refer to non GAAP financial measures for the Q4 ended July 28, 2023, as well as our expectations for the Q1. The non GAAP financial measures are adjusted to exclude the expected non cash amortization of the assets recognized from the gains On the sale and leaseback transactions, certain expenses related to our CEO transition and a corporate restructuring charge.

Speaker 1

The company believes that excluding these items from its financial results provides investors with an enhanced understanding of the company's financial performance. This information is not intended to be considered in isolation or as a substitute for net income and earnings per share information prepared in accordance The last pages of the press release include reconciliations from the non GAAP information to the GAAP Financials. On the call with me this morning are Cracker Barrel's President and CEO, Sandy Cochran CEO Elect, Julie Felsmasino and Senior Vice President and CFO, Craig Pammels.

Speaker 2

Damian Craig will provide a review of

Speaker 1

the business, Financials and outlook. We will then open up the call for questions for Sandy, Craig and Julie. On this call, statements Maybe made by management of their beliefs and expectations regarding the company's future operating results and expected future events. These are known as forward looking statements, which involve risks and uncertainties that in many cases are beyond management's control and may cause actual results to differ materially from expectations. We caution our listeners and readers in considering forward looking statements and information.

Speaker 1

Many of the factors that could affect results are summarized in the cautionary description

Speaker 2

of risks and uncertainties

Speaker 1

Finally, the information shared on this call is valid as of today's date. The company undertakes no obligation to update it except as may or may be required under applicable law. I will now turn the call over to Cracker Barrel's President and CEO, Sandy Cochran. Sandy?

Speaker 3

Thank you, and good morning, everyone. Operating income margin rate of 5.3 percent, which was approximately a percentage point higher than the prior year 4th quarter. As we said in our last earnings call, our 4th quarter began slowly, while we had expected that traffic would improve in June July with the onset of the summer travel season. Unfortunately, this didn't materialize and our restaurant and retail sales performance came in below our expectations. Although they've stabilized, we believe these 4th quarter traffic Trends will continue through most of the Q1 as well.

Speaker 3

We are, of course, taking actions to address them as I'll get to later in the call. In the face of the top line challenges that we experienced in the Q4, our teams worked hard to control costs. Between their efforts, pricing and inflationary easing, we were able to deliver higher 4th quarter margins than in the prior year despite our lower traffic levels. Of course, there were other bright spots in the quarter as well, particularly in certain areas likely to help us in the longer term. Our operations teams focused intently on the guest experience, Operational excellence, staffing and retention, and we made and continue to make meaningful headway in these areas.

Speaker 3

We continued our successful deployment of back of the house technology, which will be foundational for us going forward. And despite a very challenging environment, our retail product assortment resonated with our guests And our teams managed inventories exceptionally well and delivered solid retail margins even in the face of lower traffic. We launched our loyalty program, Cracker Barrel Rewards internally in late July, and I'm excited to announce that it will be available to guests across the country by the end of this month. We believe our loyalty program will be a key traffic driver for us over the long term, and I'll Speak in more detail about the program later in the call. From a full year perspective, we achieved our ambitious goal of growing Our catering business above $100,000,000 and we delivered $30,000,000 in sustainable cost savings.

Speaker 3

We opened a total of 12 new Maple Streets and 2 new Cracker Barrel locations, and we returned more than $133,000,000 to our shareholders in the form of dividends and share repurchases. Although we believe that the traffic pressures that we're Experiencing reflect a challenged consumer environment. We also believe they were exacerbated by our marketing and media strategy. The volume and substance of our marketing messages in the 4th quarter were not as effective as we wanted, particularly against the backdrop of a highly competitive and promotional marketplace. We lowered our advertising spend As we traditionally found advertising to be less impactful in the Q4 and instead invested funds in store staffing and labor, which we think are longer term imperatives.

Speaker 3

And although we focused our messaging on value, Our message did not break through against the highly promotional advertising we saw from our competitors. Finally, we think we still have opportunities with regard to the guest experience. I'd like to turn it over to Craig now for a more detailed look at the quarter from a financial perspective and to discuss our outlook. When Craig is done, I'll come back and comment on the actions we're taking to address our traffic situation and position us to change our trajectory in 2024. Craig?

Speaker 4

Thank you, Sandy, and good

Speaker 2

morning, everyone. As Sandy noted, for the Q4, we reported total revenue of $836,700,000 an increase of 0.8% over the prior year quarter. Restaurant revenue increased 2.6% The $679,300,000 and retail revenue decreased 6.6 percent to $157,400,000 versus the prior quarter. Comparable store total sales, including both restaurant and retail grew by 0.5%. Comparable store sales grew by 2.4% over the prior year, driven primarily by approximately 8.7% pricing.

Speaker 2

Our average check results included a favorable menu mix of approximately 1%, which continues to be driven by our culinary strategy Anticipating a question you might have, we do not believe our pricing strategy Negatively impacted our 4th quarter or our current traffic in any meaningful way. As we've commented before, We have consistently taken and continue to take a very thoughtful and deliberate approach to pricing. While our recent pricing increases have been higher than historical levels, We track guest value perceptions through a variety of means. We closely monitor competitive price points and we measure the impact of our pricing actions against the control group to ensure we have not triggered adverse guest behaviors. We have not seen a negative impact to traffic from our pricing actions, even in the currently sensitive environment.

Speaker 2

That said, we believe price increases taken by the entire restaurant industry maybe having a cumulative effect on dining behaviors, and we will continue to be mindful of the consumer and competitive environment in the markets we serve as we make pricing decisions going forward. Off premise sales were approximately 17.2% of restaurant sales. As Sandy noted, we were especially pleased with the performance of our catering business, which grew over 35% in the quarter, And we achieved our goal of growing it to a $100,000,000 channel this fiscal year. Comparable store retail sales Decreased 6.8% compared to the Q4 of the prior year. Although retail sales remain soft, We've been pleased with how our team has effectively managed our markdowns and inventory levels.

Speaker 2

Moving on to our 4th quarter expenses. Total cost of goods sold in the quarter was 30.8 percent of total revenue versus 32.9% in the prior year quarter. Restaurant cost of goods sold in the 4th quarter was 26.6 percent of restaurant sales versus 28.7% in the prior year quarter. This 210 basis point decrease was primarily driven by total menu pricing of 8.7%, which is inclusive of Carry forward pricing from fiscal 2022 and new pricing from fiscal 2023. Commodity deflation was approximately 0.8%, driven principally by lower pork and poultry prices.

Speaker 2

4th quarter retail cost of goods sold was 48.8 percent of retail sales versus 49.4% in the prior year quarter. This 60 basis point decrease was primarily driven by lower freight and lower markdowns. Our inventories at quarter end were $189,000,000 compared to $213,000,000 in the prior year. With regard to labor costs, our 4th quarter labor and related expenses were 36.5 percent of revenue versus 35.5 percent in the prior year quarter. This 100 basis point increase was primarily driven by our investments In additional labor hours to support the guest experience, hourly restaurant wage inflation on a constant mix basis was 4.5%.

Speaker 2

Adjusted other operating expenses were 23.0 percent of revenue Our general and administrative expenses in the 4th quarter were 4.5 percent of revenue versus 3.9% in the prior year quarter. This 60 basis point increase primarily resulted from more normalized Incentive compensation. All of this culminated in GAAP operating income of $41,200,000 Adjusted for the non cash amortization of the asset recognized from the gains on the sale and leaseback transactions, Operating income for the quarter was $44,400,000 or 5.3 percent of revenue. Net interest expense for the quarter was $4,500,000 compared to net interest expense of $2,600,000 in the prior year quarter. This increase was a result of higher interest rates.

Speaker 2

Our GAAP effective tax rate for the Q4 was negative 2.1%. The negative tax rate was driven by increased credits on lower than expected earnings. On an adjusted basis, Our effective tax rate for the quarter was 0%. 4th quarter GAAP earnings per diluted share were $1.68 And adjusted earnings per diluted share were $1.79 In the 4th quarter, EBITDA was $72,100,000 or 8.6 percent of total revenue. Now turning to capital allocation and our balance sheet.

Speaker 2

We remain committed to a balanced approach to capital allocation. Our first priority remains investing in the growth of Cracker Barrel and Maple Street. Beyond that, we plan to return capital to our shareholders while maintaining appropriate flexibility and a conservative balance sheet. In the Q4, we invested $36,900,000 in capital expenditures. We ended the quarter With $415,000,000 in total debt, our leverage ratio was 1.5 times, which is within our target range of 1.3x to 1.7x.

Speaker 2

Lastly, as we announced in our press release, The Board declared a quarterly dividend of $1.30 I would now like to speak to our outlook and provide some additional color on the guidance in this morning's release. Historically, we have typically provided full year guidance. However, We have decided to only provide Q1 guidance at this time given the uncertainty in the environment and our CEO transition. Turning to our guidance. As we've mentioned, traffic has remained pressured during Q1.

Speaker 2

And for Q1, we currently anticipate Total revenue of $800,000,000 to $850,000,000 We anticipate opening 1 to 2 new Cracker Barrel stores and 4 to 5 new Maple Streets during the quarter. We expect Q1 commodity deflation of approximately 1% to 2% and wage inflation On a constant mix basis of 4% to 5%. We anticipate a Q1 adjusted operating income margin of between 2.25% and 3.25 percent and capital expenditures of $27,000,000 to $32,000,000 Our adjustments to operating income include expenses related to our sale leaseback transaction, A corporate restructuring charge and certain expenses related to our CEO transition, all of which are detailed in the footnotes to our reconciliation table at the end of our earnings release. Sandy will describe our plans to improve our traffic performance momentarily. While delivering improved top line performance is our top priority, It is also imperative that we continue to shore up our business model and improve profitability.

Speaker 2

We were pleased that we delivered $30,000,000 sustainable cost savings in fiscal 2023 and we anticipate we will deliver approximately $30,000,000 In additional savings again in fiscal 2024, although I do want to note that we expect these savings to be partially offset I'll now turn the call back over to Sandy, Soshi may share additional details around our business plans.

Speaker 3

Thank you, Craig. We are aggressively taking steps to recover traffic above industry levels and to adjust our business model to ensure our financial strength while doing so. We are and will be doing this on a number of fronts, both shorter and longer term. In the shorter term, We are focused on marketing, the guest experience, retail sales, preparing for the important holiday season, which occurs during our 2nd quarter and the launch of our loyalty program. So I'm going to go through each of these with you.

Speaker 3

With regard to marketing, we've increased our media spend and are focusing our marketing on our core guests of all ages and more pointed value messaging, particularly around lunch and dinner. For example, we've added media presence and avenues like College Football and NASCAR to drive top of mind awareness. Our advertising around the Brexit State Park Has been effective at improving traffic and will now increase our emphasis on lunch and dinner where we've underperformed by focusing on craveable favorites that appeal to all our guest segments like Southern Fried Chicken. We'll also be advertising sharper price points such as brunch all day starting at 8.99 and continuing to showcase our variety with our Over 20 Under 12 campaign. Finally, we're introducing a new physical menu format that tested well and includes imagery that we believe will appeal to our guests and drive check.

Speaker 3

With regard to the guest experience, we will continue to focus on Staffing, retention and hospitality, all of which are linchpins for sustainable traffic. We're encouraged by the improvements that we've seen in these areas and in our guest experience metrics, which fell below our historically strong levels as we restaffed and retrained coming out of the pandemic. And we will continue to invest in more front of the house hours to deliver the hospitality for which we're known. We will also continue our investments in training and development, simplifying operations and improving our manager experience By streamlining or eliminating work that draws them away from the dining rooms, their employees and their guests. As for retail, our retail teams will continue to manage inventories and emphasize sales behaviors that drive conversion.

Speaker 3

We're also reworking some of our merchandising displays to be even more effective and impactful than they already are. With respect to our important second quarter, we believe we are well positioned to have a strong holiday season and deliver continued growth in our already robust catering and occasion channels. From a Culinary perspective, we will lean into our core holiday offerings such as Country Fried Turkey and Cinnamon Roll Pie That we know are strong traffic drivers and that along with our retail offerings underpin our holiday season. Finally, we're launching our Cracker Barrel Rewards loyalty program that we believe will be a meaningful traffic driver as well as a key source of guest insight and data, although it will take time to build awareness and participation. As I said earlier, the program will be going live by the end of the month and we believe it has the potential to be the best most engaging loyalty program in the full service dining industry and will help us further extend our hospitality into the digital realm.

Speaker 3

Based off our iconic peg game, participants will earn pegs for each dollar they spend with us, both restaurant and retail, and will be able to use those pegs for rewards at various levels. The program is gamified, allowing guests to earn additional pegs through fun challenges as well as surprise and delight events. We've been testing it with positive results among our own employees who we know will be the best ambassadors for the program and key to its rollout. To further drive awareness and enrollment, we'll be launching a multi Channel media campaign and I'm delighted to announce that we'll be partnering with Dolly Parton in late October to highlight the program and to promote Dolly's highly anticipated collaborative album, Rockstar, which will be available in our stores. Regarding longer term initiatives, we are undertaking extensive research with both current and lapsed guests In partnership with outside firms to further understand the current competitive environment and our place in it, including our strengths, opportunities, brand positioning and to identify actionable strategies to capitalize on our learnings.

Speaker 3

We're also conducting a deeper dive review of our store base to better leverage our presence in certain trade areas and will be considering physical design and refreshment opportunities, which will be informed by the research we're undertaking. From a culinary perspective, we'll remain focused on menu innovation driven by the needs of our most loyal guests and our desired affinity groups, while at the same time pursuing menu simplification to help our operators and improve efficiency. Finally, as Craig noted, we'll continue to identify sustainable cost savings and expect an additional $30,000,000 in FY 2024, effectively matching the savings that we delivered in FY2023. All of the initiatives I just reviewed will be led by my successor, Julie Self Messino, who are Board appointed after a multiyear Session planning process. Julie had the chance to spend several days with our entire field leadership at our biannual managers conference in Orlando a month ago, and she has been warmly embraced by the entire Cracker Barrel family.

Speaker 3

We look forward to Julie's leadership as we tackle the challenges before us. Before we open things up for your questions, I want to Julie a chance to say a few words. Julie?

Speaker 5

Hello, everyone. It's a pleasure to be with you all. As you would expect, over the last few weeks, I've been busy onboarding, visiting stores and getting to know the brand and our team. Even after this short time, It's clear to me that the things that drew me to this opportunity, an iconic brand with passionate and loyal guests who love us, great Scratch made food and retail products, A profound mission of pleasing people and talented and passionate people who are deeply committed to delivering on this mission are all right there. Although traffic is challenged, the fact is our absolute traffic numbers will be the envy of many brands.

Speaker 5

All that to say, I'm confident that we have the core elements to address our current challenges and regain lost ground. I'll be digging in with Sandy and our teams on both the shorter and longer initiative that she mentioned and will be solidifying my own views after doing some more listening and observing. I look forward to speaking with you further in November and of course in subsequent calls when I'll have more to share with you. On a personal note, I am grateful not only for the opportunity to lead this great brand, But for both Sandy's leadership over the last 12 years and her ongoing partnership as I settle into the role. I've been around restaurant and retail my whole life The chance to be able to leverage my experience for a company with as rich of a history and bright of a future as Cracker Barrel is truly exciting.

Speaker 5

I'm looking forward to getting to work and interacting with you more over the coming months, and I appreciate the chance to say hello. Sandy?

Speaker 3

Thanks, Julie. As you all know, Julie has a long track record of driving growth and innovation, and I have no doubt that she will bring that experience to bear as we tackle our challenges and position the brand for the future. Now let's take your questions.

Operator

Thank you. We will now begin the question and answer session. The first question comes from Jeff Farmer with Gordon Haskett. Please go ahead.

Speaker 6

Great. Thank you. Best of luck, Sandy, and welcome to Julie. With that, a few questions. So Can you help me understand the same store sales expectations that are captured in that Q1 revenue guidance of, I believe, it was 8 $100,000,000 to $850,000,000

Speaker 3

You said a few questions. Yes. I mean you had one.

Speaker 2

Well, so Jeff, what I would say there is, it's a fairly wide range and we don't really have A lot of new units in the plan. So the way we're thinking about this is Craig, by the way, and good morning. The way we're thinking about The Q1 is our best thinking is approximately in the middle of the range. But if the environment were to get tougher, we would We'll be at the lower end of the range. At the same time, we've taken a number of actions to shore up traffic, in particular, Updates to our advertising and messaging and so on to the degree that those things are highly effective that would move us to the high

Speaker 6

Okay. Just following up on that, so second question. So

Speaker 7

So for overall

Speaker 2

For Q1, the way that we think about pricing, there are a couple elements. One is The price that we're wrapping on and then we also have the new price. So for our Actual net new price that we're adding for Q1 is relatively low, but the Price cumulatively year over year would be somewhere in the 6% to 7% range for Q1 total pricing, including the additional

Speaker 6

So 6% to 7% Q1 cumulative, I got that. And then do you have A cumulative or a number for Q2 as well. Can we expect that 6% to 7% to sort of hold into Q2?

Speaker 2

Well, we're not sharing much beyond Q1 at this time. I'll build a little bit more just to help with that question Because we are moderating our pricing, our incremental pricing as we go through the fiscal year and we're comping on higher price, The natural expectation there would be combined year over year price would come down meaningfully over the course of the year and you would

Speaker 6

For me, it looks like the adjusted operating income margin guidance for the Q1 is in that 2.25% to 3.25% range. That's Quite a bit below where you were a year ago, I believe at 3.6%. So I'm Trying to understand there, in terms of thinking about the restaurant level margin versus G and A, What is basically representing that 100 plus basis point margin headwind for the F1Q operating margin relative to a year ago? So just To a year ago, so just key drivers there for the across the restaurant level margin, is that much lower G and A higher? How should we be thinking about your Bits and pieces are the moving pieces to get into that lower operating income margin guidance.

Speaker 2

I think the big levers are going to be We see improvements in cost of goods sold, so that will be favorable. But that's being offset by, to some degree, deleverage to some effect, but also the investments that we're making in labor. Cracker Barrel, our business model is high traffic, A really good value, great hospitality. And we have while we've made a lot of progress On kind of regaining our historical leadership role in hospitality, we're not back to peak level. So we're investing in labor In order to deliver that, and we think over time that will be a big tailwind for us.

Speaker 2

So we have higher labor, Lower COGS, we have a bit higher advertising as well because with traffic being softer, we have deployed more advertising On a national basis, but we're also doing test and learn in different parts of the country. And lastly, As a subcomponent of G and A in Q1, we have higher MIT expense, manager and training expense. And that is in preparation for our quarter 2. Sandy shared, we're really proud of the work that we've done and the team has delivered with the catering business. That catering opportunity is greater even more so in Q2 and we want to ensure we're fully prepared for that.

Speaker 2

So we have invested in additional managers to ensure that we are delivering that at 100%.

Speaker 6

Okay. Thank you very much.

Operator

Our next question comes from Todd Brooks with The Benchmark Company. Please go ahead.

Speaker 8

Hey, good morning and congrats Sandy and welcome Julie as well. Couple of questions for you. One following on kind of Jeff's pricing question, but from a more theoretical standpoint. Craig, I know you talked about that the guest value perceptions Have been unchanged even though I think since 2021 menu pricing is up probably 15% 17%. How do you measure that their value perceptions aren't changing as their situation changes?

Speaker 8

So as things are getting tougher, savings rates are down, energy costs are up, student loan payments restarting again, Are their value perceptions static or how are you monitoring those perceptions as you continue Take incremental price with it seems like each menu opportunity.

Speaker 2

Yes. Good morning, Todd. It's a good question. The way that we evaluate that is, 1, is the absolute value that we're delivering measured against ourselves. But we also measure our value scores primarily against the marketplace because the market has been very dynamic.

Speaker 2

It has been a very high inflation period over a number of years. So in terms of value, we measure ourselves against Our competition. We did also note in the prepared remarks that we do believe there is a reaction from consumers to just Generally higher prices in casual dining and full service dining more broadly. We think we're well And within that, we think our pricing is good. We think we're very competitive.

Speaker 2

We think we are a great value. But I do think there is a factor to prices as a whole in the macroeconomic environment and the amount of full service visits That are available as a result of that.

Speaker 3

I'll add a little bit to that too, Todd. I think As Craig has pointed to, we use the quantitative control group to see what kind of impact our pricing decisions we make. We either through conversations with our operators or just the feedback that we get And we manage or we're monitoring check management tactics. So we are looking very closely at things like beverage attachment, Change meaningfully and most importantly that we need to change our strategy to address it.

Speaker 8

Okay, very helpful. Thanks to you both. Just a follow-up on that. You talked about your value relative to competitors and in the current environment. We're seeing more kind of price promotion activity from some of the full service Operator universe out there, Cracker Barrel has obviously been a brand where value is inherent and it's lent So to kind of an everyday value approach to the brand and how you communicate that if competitors are getting More overtly competitive with price points and special offers.

Speaker 8

What arrows are kind of in Cracker Barrel's quiver To pull if you do feel like you need to compete a little bit more around the value of the experience.

Speaker 3

Well, we did see the competitors doing just that. We think the quarter got Significantly more promotional than we were anticipating and many of the competitors are not only getting sharpened the price point, They also increased their level of advertising sort of with that news. I think what we're doing now, To your point, everyday value has always been a hallmark of the brand and we have worked hard to invest in value Despite the price increases that we've been taking over the last few years, we still think we have ensured that there's everyday value at every Daypart on the menu so that a guest can come in and whether they're looking for a low price point or it's more of a celebratory indulgent occasion So they can find that on the menu. So we're continuing to ensure we have that optionality on the menu. We're not taking We're protecting, for example, Mama's Pancake Breakfast, which is a phenomenal value at $8.99 pancakes, meat, eggs And all that, we didn't raise the price, to ensure that we were able to deliver high value, both at the breakfast table and of course, breakfast is available all day.

Speaker 3

But also we're trying to do a better job of telling that story in Our own media and marketing messaging. So what you'll see as we went through the quarter and now is more of our TV advertising, for example, highlighting both a strong price point like $8.99 breakfast all day as well as Great price points and variety at lunch and dinner. So whether it's chicken and dumplings or country fried steak or some of These are really great items, but it's a backdrop as competitors have gotten more promotional And more aggressive than their advertising, we are working hard to do an even better job of ensuring We remind our guests of the value that we have every day and sure they don't forget about that.

Speaker 8

Great. And one more follow-up and then I'll jump back in queue. So just when you talk about the elements on the menu that you look at as everyday value Elements, if you look at this quarter versus the prior quarter, how is the sales mix of everyday value type of items changed Quarter over quarter as the consumer has gotten a little bit more challenged. Thanks.

Speaker 2

Todd, this is Craig. What we've seen over the quarter is our breakfast business has done better than our lunch and dinner business. So overall, we're seeing a higher mix of our breakfast items, the items that Sandy mentioned in particular. So that's primarily where we're seeing the shift.

Speaker 8

Okay, great. Thanks.

Operator

Our next question comes from Kathryn Griffin with Bank of America. Please go ahead.

Speaker 9

Hi, thanks for taking my question. I wanted to ask sort of a follow-up to an earlier question just on decomposing the traffic trends. I'm curious, how much of the traffic in 4Q you think was lost to promotional intensity By competitors? And then how much of it do you think could have been recaptured by taking a different marketing tactic? And then how should we think about that in the context of your 1Q expectations?

Speaker 2

Hi, Catherine, it's Craig. So We think a meaningful part of our traffic performance in the Q4 was really comprised of Two things. 1 is we were really ramping down our messaging, our paid messaging in Q4, while competitors We're ramping up. And as we noted, the environment was a bit more promotional. So relative to our total traffic, we think it's A significant part of that, I don't know that we're prepared to call out a specific number, but that is a shift that we saw in the we think there is a bit of a macro component.

Speaker 2

We think there is a competitive intensity component. And we think we also were Spending less at a time others were spending more, but we also believe we've got some ground to recover With our historical leadership role in hospitality, so we think those are some of the biggest drivers That impacted our Q4. Some of that's pretty some of that's short term and some of that's longer term.

Speaker 9

Okay. Thank you. And then maybe actually just following up on that, in terms of where you're seeing promotional intensity, So where is that? Is it mostly in maybe your breakfast competitors or in varied menu? I guess I'm trying to understand where the promotional intensity is just because there have been other casual dining Concepts that have taken actually a different tact where they're not discounting as much.

Speaker 9

So I'm curious What you're seeing specifically in terms of which of your peers, maybe which day parts you're seeing more pressure on promotions?

Speaker 2

We've seen at Tech Acinet, it's Craig, and we've seen that intensity across the really across a number of different We've seen it in family at breakfast in particular. We've also seen it especially in the bar and grill Segment also so it is relatively broad based, certainly not with every competitor. But if you just look back at the last few months on advertised price points, there have been a lot of advertised price points. There have also been a lot of All you can eat type of offers in the marketplace and not only in family or in one particular Segment, we've seen it really across the board. At Family for Breakfast, we've seen it at Bar and Grill, we've seen it And we've seen it in other areas also.

Speaker 9

Great. Thank you so much. I'll get back in the queue.

Operator

Our next question comes from Jake Bartlett with Chorus Securities. Please go ahead.

Speaker 10

Great. Thanks for taking the questions. My first is on the margin guidance in the Q1. And I just wanted to make sure I understood What might be kind of more of a temporary headwind versus ongoing? Maybe if you can kind of quantify how much higher marketing costs In the quarter, we'll be pressuring margins.

Speaker 10

And a little more detail about how G and A is going to play in. I look at G and A On an absolute basis, you're down about 15% versus the 3rd quarter. So if you can help us understand what the right run rate on a Just in the Q1 is just those moving pieces in the Q1 margin guidance. Thank you.

Speaker 2

Hi, Jake. It's Craig again. Yes. So as it relates to the Q1, there are, I guess, a couple of data points to think about there. If you go back and look at our OI performance in the prior year, we had the lowest OI in Q1 and then it Moved around a bit from there, improved significantly in Q2 and so on.

Speaker 2

I don't anticipate That will have a significantly different pattern of OI in fiscal 2024. So that's one data point. The other data point is in Q1, in G and A in particular, we will have a higher level, a meaningfully higher level Off spending for managers in training that we did in Q4. And we also have additional investments In other areas to support loyalty and so on. So quite a few moving pieces there, but we are investing more in Q1.

Speaker 2

In the prior year, our OI was the lowest it had been for the year in Q1 as well. So as we look back to Q4 and why it was so low, a part of that incentive comp and that's effectively One time, but a part of that was also we were managing the spending. So to some degree, we're managing the spending based How the company is performing, but we do expect a higher level of G and A in Q1, especially as we ramp up For Q2 and get the loyalty program rolled out.

Speaker 10

Great. And then my next question is about the balance sheet, about the dividends. Given the margin guidance in the Q1, it's very clear that EPS is going to be much less than the $1.30 that you just declared for the dividend. So how should investors be thinking about that dividend as your payout kind of moves at least earlier to over 100%. Are you comfortable increasing the leverage?

Speaker 10

I know you've talked about the target of 1.3 to 1 point 7, are you comfortable having that go above that range to sustain the dividends? Other questions I'm getting is about Your the balance sheet and kind of your ability to do more sale leasebacks if that is appropriate. What How many stores are unencumbered, for instance? Just what's as you look at the balance sheet, how comfortable are Focusing on that, maintaining that dividend, even as EPS is somewhat challenged near term.

Speaker 2

The capital allocation topic, which I think is broadly your question is a very big one for the Board and They've continued to take a consistent approach there, which is the primary purpose, Primary objective is to grow Cracker Barrel and Maple Street and then beyond that we'll return capital to shareholders in the form of a dividend or share repurchase. For the last year or so, that dividend has been really compelling. And you combine that with our kind of stated desire to maintain Some flexibility in the balance sheet, maintain a reasonable leverage ratio and so on. So I think it's a part of a broader David N is a part of a broader capital allocation decision. It's a very big topic.

Speaker 2

It's one that's at the top of the list For the Board and they will continue to be incredibly thoughtful about it. But I think the takeaway there is there has not been a shift. That's probably the most important thing. There has not been a shift in our capital allocation framework.

Speaker 10

Okay. Okay. And I know you're not giving annual guidance here, but hopefully, I mean, I'm wondering if there's some pieces That you can, that you might have some visibility and even before Huey takes the reins. Things like CapEx, rough idea of what we should expect for CapEx Sure. New units at Maple Street in Cracker Barrel, maybe some of the kind of the bigger picture Items in 'twenty four guidance that hopefully you can provide even if it's not specifically on margins and such.

Speaker 2

We can stop directionally about a couple of the big levers without getting too specific. So for example, I would say commodity inflation, we expect commodity inflation to be much more modest than it's been Historically, wage inflation, we expect to moderate a bit from fiscal 2023 Levels, but we do think wages will likely remain higher than the long term run rate, but more moderate than What we saw pre COVID, for example. In terms of new units, given the environment We are moderating new unit growth to some degree. Q1, we still have A little bit more in there, but we are moderating that. We're still growing new units, but we're moderating the level and the amount of spend that we're putting against that for the time being.

Speaker 2

In terms of CapEx, there are other areas that We are constantly evaluating, but we're thinking about all of that as a part of the broader capital allocation conversation.

Speaker 10

Okay. Thank you so much.

Operator

Our next question comes from Dennis Geiger with UBS. Please go ahead.

Speaker 7

Thank you and congratulations to Sandy and Julie, I have another one as it relates to 2024 at a high level. I think you gave Craig, which is really helpful, some kind of key points To be thinking about in 2024, which is helpful. How about on the CEO transition side of things and maybe Keeping some of that flexibility and guidance depending on what plans look like for the year, is there anything at a very high level to Share on sort of what could move the outlook or numbers for 2024, might it be maybe remodels that you Friends, other areas of reinvestment, whether it's technology or otherwise, recognizing there's a reason you're not speaking to it today, but anything high level To share on some things, at least buckets, etcetera, that might move the needle as we think about some strategic opportunities this year to help us think through 2024.

Speaker 2

Hi, Dennis. This is Craig again. I think for now, we would say it's still early days In that regard, the macro environment is particularly challenging, a bit more uncertain. And Julie is off to an outstanding start, but she's really only been here for a month. So I think it's still early days and really too early for us to Make any comments about that.

Speaker 7

Makes sense. One more sort of related to some of that Craig and team, if I could. Sandy, as you and the Board did the search and saw the opportunity with Julie based on some of her strengths, thinking about Store development, innovation across technology menu, etcetera in our prior opportunity. Anything you can speak to and I know you're doing some work with some consultants it sounds like, but kind of on the on what you think some of the longer term opportunities that you've been working on and maybe remain longer term opportunities for the brand, again, whether it's on the tech side, innovation, Growth, which encompasses a lot of things. Any very high level comments to speak to as we kind of look out longer term?

Speaker 3

Well, I think you kind of summarized a lot of the reasons why we thought Julie or the Board thought Julie would be A great leader for this sort of next the next 50 years here at Cracker Barrel. Her experience with brands who have very successfully both evolved, I mean, look at Taco Bell and the kind of thing they've done and How successful they've been, I think, in remaining, relevant despite being around a long time. And then the technology, I think Starbucks has been an amazing example of a brand that has sort of in my opinion has got amazing Guest facing technology to make the experience just so simple you kind of can't help yourself, But go more frequently, she's also got retail experience, which is for our brand really important. Our retail segment is strong, it's profitable and it is a very key component of the Cracker Barrel experience. It's also surprisingly for a lot of people complex.

Speaker 3

And I think Julie's background on both sides of this really position to be able to think about how to bring in technology to a brand that's 54 years old to Evolve the brand in a way that will both be familiar and comfortable to our loyal long term guests, But make it interesting and relevant to our newer guests and maybe people who don't know us at all And to introduce things like technology, things like our loyalty program in a really brand appropriate way, which is not easy to do. Lastly, one of the questions sort of spoke to the idea that you might need to do Refresh, I think that's been certainly on our list, the thought about how do you weather you And how do you think about the interiors of our stores and ensuring that those interiors sort of We'll reflect the same level of freshness and modernization to be both appealing but comforting if you've been coming for years. So I think Julie is an innovative, flexible leader. She loves the brand, jumped in with Both feet is at the mode for both legs and feet. And I think we're just really excited to have her here.

Speaker 7

That's helpful, Sandy. One more quick one and apologies if I missed. Just by cohort, some of the traffic softness, Can you speak at all to whether it's age, demographic income, etcetera, just what you saw in the quarter from that perspective if

Speaker 3

Yes, we I'll kind of tell you broadly what we saw. Our traffic declines were broad based. They were against all of the age cohorts, Which was a bit of a shift. The younger cohort held up better than the over 65, But it had been doing even better in the quarters prior. On the over 65, We just have not yet recovered the visits with that group to the extent we thought we would really since The pandemic, whether it was in the beginning, health concerns and then the pivot from health To value concerns, as we've kind of talked about here, we've got consumers.

Speaker 3

It's a mixed Picture right, we've got consumers that we think are very value conscious and we think that group is The over 65 group is particularly value conjunct. And so we just haven't seen the Covering of that group in the way we would. The income level, our traffic Clients were actually larger in the 60,000 to 80,000 and plus cohorts. The lower income cohorts held up better. Maybe that's not surprising due to the strong value proposition that we have and the When you are managing your visits, I believe you'll go to brands you trust where you know you're going to get value And you're going to get an experience that kind of makes it worth you going out.

Speaker 3

That's why our The brand positioning, warm hospitality, plentiful portions, fair price Just good food, I think will work, even if what we're moving into is a more competitive value conscious consumer.

Speaker 10

Thank you very much, Sandy.

Operator

Our next question comes from Alton Stomqvist, Loop Capital. Please go ahead. Great.

Speaker 11

Thank you. Good morning. And I just want to say congrats Sandy on your 12 years. We will certainly miss you, but look forward obviously to working with the new team soon. I just want to ask quickly, I know Close to the top of the hour here.

Speaker 11

But just want to ask about your loyalty rollout. How much of an opportunity that is kind of going back to your comments about younger That's always been a group that you guys have tried to expand with maybe a little older set on average versus some of your So how much of an opportunity you think loyalty could be to capture more of those younger consumers to come to your brand?

Speaker 3

I don't think we're ready to quantify. I'm looking at Craig. I doubt he's going to give you any numbers. We've certainly done a lot of modeling about it. It takes time.

Speaker 3

So Got to get everybody signed up. They have to visit frequently enough to earn. But what I will say is that a year at least So after we did a recent segmentation study, we looked at the segments. And one of the interesting findings was really across age cohorts more than I was expecting to see. The existence of a loyalty program was important both to our Loyal guests, older and are younger, technology in general is more important to a younger guest, But the loyalty program came up surprisingly high on the list.

Speaker 3

So we are optimistic This will be something that they've hoped we would do and we will get Great sign ups, a lot of learnings and so on. This is actually an area that Julie has quite a bit of experience and she spent Quite a bit of time since she's been here just in understanding what the program is and our rollout plan. Julie, do you have anything you'd like to maybe

Speaker 5

Sure. Thanks, Sandy. Hi, Alton. Yes, what I'm excited about with the loyalty program and I think what our guests will enjoy most Is that one, they can earn across restaurant and retail, which if you think about it, that's pretty distinctive and a key for us as a brand because we have both of those experiences available to our guests, we're allowing them to earn across both. That's number 1.

Speaker 5

Secondly, every item, whether it's restaurant or retail, our menu is eligible To earn points in our or pegs in our highly differentiated scheme here. And you can actually redeem across everything except for alcohol. So that is really another key point. And then finally, to Sandy's point, we know technology is important to a lot of our consumers. But even if like you're not super into technology, we're allowing you to earn points outside of the app, which is really in the industry and we'll allow everybody to participate and let everybody know that we value them and that we value their with us and that they can participate in what we believe will be a really exciting program.

Speaker 5

So team is excited. It's rolling out in the next couple of weeks and we're optimistic about what it will do for the brand.

Speaker 11

Got it. Great. Thank you so much, Julie, and Sandy for that color. That's all I have. I will hop back in the queue.

Speaker 3

Thanks, Hope.

Operator

Our next question comes from Andrew Wolf with C. L. Kane. Please go ahead.

Speaker 1

Thank you. I wanted to follow-up

Speaker 4

on the loyalty program question. You asserted it's the best in class or is that something you work with consultants and got a 3rd party or is that just your sense of it doing your own Benchmarking and looking at your competitors. And beyond that, could you kind of give us kind of give us a sense of Especially if it's a benchmark number or a 3rd party, what you're hearing a best in class loyalty program or what you believe Kind of means for the business in terms of eventually boosting the traffic.

Speaker 2

Hi, Andrew. It's Craig. I think potentially best in class. I think as Julie talked about, we believe the loyalty program It has more options. It's really well branded.

Speaker 2

You can earn we earn pegs or what we call our points, Both for in restaurant as well as retail, you can accrue the points through an app. You can At the register as well, you earn meals Yes, at different levels. So we have different status levels. So as we went through and we did a lot of this internally, but we also have a loyalty expert with a lot of with a lot of experience who has done this in retail and we compared elements of different loyalty programs. It's certainly across the restaurant industry.

Speaker 2

We really check-in all of the boxes, I believe, in the restaurant industry and many of the boxes in broader retail. Yes. What we believe is best in class is what we're seeing when we compare to family dining and casual dining.

Speaker 4

But would you be willing to give maybe a range of expectation for what it should do for the business ultimately?

Speaker 2

We're still in early days on that one. I think it's going to be a big driver for us, not only in terms of the Appeal and its kind of short term ability to drive repeat visits. In our ability to market the company more broadly using the data that we will get from that program, we think that will have a longer term benefit In better equipping us with our broader marketing communication to make that more targeted and more effective and more efficient.

Speaker 4

Got it. Appreciate that. And just, I wanted to ask about, the traffic. It was helpful to hear about the different segments and so on and cohorts. But can you give us a sense of how it the cadence by month?

Speaker 4

And specifically, did it slow down and get worse? Or did you just not improve as expected throughout the quarter and obviously into The current quarter.

Speaker 2

Christina, broadly speaking on that one, on our prior earnings call, we shared That's while we had done relatively well in Q3, we were ahead of the industry. We shared that we saw a deceleration in traffic as we moved into the 4th quarter. And so far, we've said that our Q1 remains pressured. So without Get it too prescriptive around as we would say, both at the beginning and where we are today remains Fairly soft without a big trend change one way or another. We are pleased with some of the progress that we've made At breakfast with the advertising that we've put forward, we're continuing to be pleased with our catering business, which is growing even in spite of Challenging environment.

Speaker 3

And I think in addition to being pleased with breakfast As opposed to the dinner daypart, weekends have been strong, which have been it's important for this brand. And so that's been a

Operator

This concludes our question and answer session. I would like to turn the conference back over to Sandy Cochran for any closing remarks.

Speaker 3

Okay. Well, before we sign off, first, I want to thank everyone on this call and for all of your well wishes. And I want to say thank you to our employees, and to our shareholders. It's been a privilege to lead this brand for 12 years. We've navigated some challenges, especially in the recent years, and we're clearly facing some challenges today.

Speaker 3

But Cracker Barrel is one of the most differentiated brands in the industry and I have complete confidence that under Julie's leadership,

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Earnings Conference Call
Cracker Barrel Old Country Store Q4 2023
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