Regis (NYSE:RGS) operates a global portfolio of salon brands offering haircare services and professional salon products. Through its network of more than 2,000 franchised and corporate-owned locations, the company provides haircuts, styling, coloring, treatments and grooming services for women, men and children. Regis also develops and distributes a range of proprietary and third-party haircare products, including shampoos, conditioners and styling treatments, to both its salons and retail channels. Its brands include Supercuts, Cost Cutters, SmartStyle, First Choice Haircutters and Roosters Men’s Grooming Center, each tailored to different customer segments and price points.
The company’s business model blends company-owned salons with a robust franchise operation, enabling franchisees to leverage Regis’s established brand, training programs and marketing support. Regis supports its salon partners with operational tools such as appointment booking platforms, customer loyalty programs and professional education through the Regis Academy. In addition to traditional salon services, selected locations offer specialty treatments, including keratin smoothing, balayage and barbering services, catering to evolving consumer preferences for personalized experiences.
Founded in 1922 and headquartered in Minneapolis, Minnesota, Regis has expanded its reach into the United States, Canada and Puerto Rico. Over its history, the company has refined its brand portfolio through acquisitions and divestitures, focusing on core salon operations while adapting to shifts in consumer behavior. Regis continually evaluates market entry and exit strategies to optimize its footprint and concentrate resources on high-potential growth regions and service offerings.
Under the leadership of President and Chief Executive Officer Hugh E. Boyle, Regis emphasizes digital transformation, franchise development and operational excellence. The executive team has prioritized investments in salon technology, customer relationship management and sustainability initiatives, aiming to enhance the guest experience and drive long-term growth. With a commitment to professional education and brand innovation, Regis seeks to maintain its position as a leading provider of haircare services worldwide.
