Winmark (NASDAQ:WINA) operates as a franchisor of resale stores in North America, specializing in premium branded resale franchises. Through its network of stores, the company enables franchisees to buy and sell gently used merchandise across categories such as apparel, sports equipment, musical instruments, and children’s goods. Winmark’s business model centers on capturing value from consumer demand for sustainable, value-oriented retail experiences, while supporting franchise partners with proprietary technology, merchandising strategies and ongoing operational guidance.
The company’s flagship brands include Plato’s Closet, which focuses on contemporary teen and young adult fashion; Once Upon A Child, offering children’s apparel and toys; Play It Again Sports, specializing in new and used sports and fitness gear; Music Go Round, catering to musical instruments and accessories; and Style Encore, a resale destination for women’s fashions. Each brand maintains a distinct identity and merchandise strategy, yet benefits from centralized purchasing, marketing initiatives and training programs designed to drive store-level productivity and customer loyalty.
Founded in 1988 and headquartered in Maple Plain, Minnesota, Winmark has expanded steadily through a franchise model that offers entrepreneurs a proven playbook for resale retailing. The company’s growth strategy emphasizes disciplined site selection, stringent brand standards and a culture of collaboration, enabling franchisees to tap into local market trends while leveraging Winmark’s scale advantages. As of its latest filings, Winmark’s footprint spans hundreds of franchise locations across the United States and Canada.
Leadership at Winmark combines deep retail and franchising expertise, with a management team focused on long-term shareholder value and sustainable retail practices. The board and executive officers prioritize innovation in digital tools and inventory management to enhance the customer experience. Through its commitment to community engagement and environmentally conscious retailing, Winmark aims to strengthen its position as a leading franchisor of resale stores in North America.
