Topgolf Callaway Brands (NYSE:MODG) Inc. (NYSE: MODG) is a global sports and entertainment company that combines social golf entertainment venues with a portfolio of performance golf equipment and apparel brands. The company operates more than 70 Topgolf venues around the world, offering microchipped golf balls, interactive games and a full-service food and beverage experience designed to appeal to players of all skill levels. By merging Topgolf’s venue-based entertainment model with Callaway’s legacy in golf equipment, the business seeks to engage both traditional golfers and new audiences through a unique leisure offering.
On the equipment and apparel side, Topgolf Callaway Brands markets its products under a range of well-known names, including Callaway Golf, Odyssey, OGIO, TravisMathew and Jack Wolfskin. Its R&D and innovation teams develop golf clubs, balls, bags, gloves and performance apparel that are distributed through a combination of direct-to-consumer channels, specialty golf retailers and online partners. The company leverages its deep ties to professional golf tours and athlete endorsements to support new product launches and strengthen brand awareness among serious golfers.
Founded through the combination of Callaway Golf Company, established in 1982 in Carlsbad, California, and Topgolf Entertainment Group, founded in 2000 in Watford, England, the merged entity officially began trading under the Topgolf Callaway Brands name in mid-2022. Headquartered in Carlsbad, the company maintains regional offices and distribution centers to serve markets in North America, Europe, the Middle East, Asia and Australia. Its venue operations utilize proprietary Toptracer technology, enhancing both in-venue play at Topgolf locations and professional broadcast coverage for televised golf events.
Leadership is headed by Chief Executive Officer Chip Brewer, who has guided the company’s strategic growth since the merger. Under his direction, Topgolf Callaway Brands aims to expand its footprint of entertainment venues, accelerate omnichannel retail initiatives and capitalize on synergies between its venue-based experiences and golf product business. The company continues to invest in technological enhancements, sustainability initiatives and partnerships that bridge the gap between traditional golf, social entertainment and digital media.