Betterware de México, S.A.P.I. de C.V. (NASDAQ:BWMX) operates as a direct-to-consumer provider of household and personal care solutions, primarily serving the Mexican market through a network of independent consultants and digital channels. The company’s core business encompasses the design, development and distribution of a broad range of products focused on home organization, kitchen and bathroom accessories, cleaning tools and personal care items. By leveraging a multi-channel sales model, Betterware seeks to combine the reach of e-commerce with the personalized service of its consultant network.
The company’s product portfolio includes storage containers, drawer dividers, shelving systems, dish racks, laundry accessories, cleaning utensils, and a variety of kitchen gadgets. In addition, Betterware offers seasonal items and limited-edition collections to engage consumers throughout the year. Products are typically showcased via a monthly catalog and through the company’s proprietary mobile application, which provides an integrated shopping experience, digital promotions and interactive features designed to streamline ordering and delivery.
Betterware de México was founded in 1995 by entrepreneur Alberto Beckmann and initially gained traction through its mail-order catalog model. Over time, the company expanded its geographic footprint beyond central Mexico into additional regions of the country and later into select Latin American markets. In 2020, Betterware pursued a public listing on the NASDAQ to raise capital for digital transformation initiatives and to strengthen its supply chain infrastructure. Since then, the company has invested in technology platforms, logistics automation and customer data analytics to support long-term growth.
The current management team is led by Chief Executive Officer Adolfo Calderón, who brings extensive experience in consumer goods and direct sales. Under Calderón’s leadership, Betterware has emphasized operational efficiency, product innovation and sustainability, introducing eco-friendly materials and packaging solutions. The board of directors continues to prioritize digital integration, network expansion and community engagement, positioning Betterware to adapt to evolving consumer preferences and to capture opportunities in both online and off-line retail channels.
