December 31, 2023 from approximately 59,000,000 for the year ended December 31, 2022. The increase was primarily due to higher spending from existing clients as well as business from new customers. Additionally, the acquisitions of the Gap Promotions assets in January 2022, the Trend Brand Solutions assets in August of 2022, the Premier NYC assets in December 2022, and the TR Miller assets in January 2023 accounted for approximately $14,700,000 or 19.4 percent of sales for 2023 compared to approximately $6,500,000 or 11 percent of sales for 2022. Reoccurring organic sales defined as sales excluding revenue from acquisitions of the assets from each of GAAP Promotions, Trend Brand Solutions, Premier NYC and TR Miller increased 16.6% or approximately $8,700,000 to approximately $61,200,000 for year ended December 31, 2023, compared to approximately $52,500,000 for year ended December 31, 2022. Gross profit increased 50.2 percent to approximately $24,900,000 or 32.8 percent of sales for the year ended December 31, 2023 from approximately $16,600,000 or 28.1 percent of sales for the year ended December 31, 2022.