First Bancorp (NASDAQ:FBNC) (NASDAQ: FBNC) is the bank holding company for FirstBank, a regional financial institution headquartered in Southern Pines, North Carolina. Established in 1990 with origins dating back to the 1930s, the company operates more than 130 branch offices across North Carolina, South Carolina, Virginia, Georgia and Florida. First Bancorp’s network serves a mix of urban and rural communities, positioning it as a community-oriented provider of banking solutions in the southeastern United States.
Over its multi-decade history, First Bancorp has expanded through both organic growth and strategic acquisitions, broadening its geographic footprint and product offerings. The company has integrated a series of community banks under the FirstBank brand, enhancing its scale while maintaining a focus on personalized client service. This growth strategy has enabled First Bancorp to build a diversified deposit base and strengthen its lending capacity across its primary markets.
First Bancorp’s core business activities include commercial and consumer banking, mortgage lending, treasury management and wealth advisory services. Its commercial banking segment addresses the financial needs of small- to mid-sized enterprises, offering working capital lines, equipment financing and SBA loan programs. On the consumer side, FirstBank provides deposit accounts, residential mortgages and home equity lending. Complementing these offerings, the company’s wealth management division delivers investment advisory, trust administration and retirement planning to individual and institutional clients.
The company is led by President and Chief Executive Officer William H. Rogers Jr., who has guided First Bancorp through significant expansion and digital transformation initiatives. Under his leadership, the executive team has prioritized service excellence, community engagement and prudent risk management. First Bancorp maintains its commitment to local markets while leveraging its regional scale to invest in technology and talent, aiming to deliver a blend of relationship-driven banking and innovative financial solutions.
