Willamette Valley Vineyards (NASDAQ:WVVI) (NASDAQ:WVVI) is a family-owned and operated winery headquartered in Turner, Oregon. Founded in 1983 by Jim Bernau, the company has grown from a small boutique producer into one of the leading vintners in the Willamette Valley American Viticultural Area (AVA). Over nearly four decades, Willamette Valley Vineyards has focused on crafting premium cool-climate wines, establishing a reputation for quality and innovation in Oregon’s wine industry.
The company’s core business activities include grape cultivation, winemaking, marketing and direct-to-consumer sales. Willamette Valley Vineyards owns and operates multiple estate vineyards across the Dundee Hills, Eola-Amity Hills, Yamhill-Carlton District and McMinnville AVAs. Varietals produced include Pinot Noir, Pinot Gris, Chardonnay, Riesling and select sparkling wines, with a particular emphasis on single-vineyard bottlings that showcase the distinct terroir of each site.
Distribution channels span tasting rooms in Turner and Carlton, an e-commerce platform, wine club memberships and a network of wholesale partners across the United States. The company has also expanded its international footprint, exporting to markets in Canada, Europe and Asia, where its signature Burgundian-style wines have gained a loyal following. Willamette Valley Vineyards leverages agronomic research and sustainable viticulture practices to maintain vineyard health, environmental stewardship and consistent grape quality.
Under the leadership of President and CEO Jason Lett, the company continues to build on its heritage of pioneering Oregon wines. The board of directors and management team bring expertise in viticulture, finance and hospitality, guiding strategic growth while preserving the family-driven culture. Willamette Valley Vineyards remains committed to sustainability, community engagement and the pursuit of excellence in every bottle.
