DoubleVerify Q1 2024 Earnings Call Transcript

Quartr
Provided by Quartr
May 7, 2024

There are 14 speakers on the call.

Operator

Greetings, and welcome to the Double Verify First Quarter 2024 Financial Results Conference Call. At this time, all participants are in a listen only mode. A brief question and answer session will follow the formal presentation. As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Tejal Angman, Senior Vice President, Investor Relations.

Operator

Thank you. You may begin.

Speaker 1

Good afternoon, and welcome to Double Verify's Q1 2024 earnings conference call. With us today are Mark Zagorski, CEO and Nicola Elias, CFO. Today's press release and this call may contain forward looking statements that are subject to inherent risks, uncertainties and changes and reflect our current expectations and information currently available to us and our actual results could differ materially. For more information, please refer to the risk factors in our recent SEC filings, including our Form 10 Q and our Annual Report on Form 10 ks. In addition, our discussions today will include references to certain supplemental non GAAP financial measures and should be considered in addition to and not as a substitute for our GAAP results.

Speaker 1

Reconciliations to the most comparable GAAP measures are available in today's earnings press release, which is available on our Investor Relations website at ir.doubleverify.com. Also during the call today, we will be referring to the slide deck posted on our website. With that, I'll turn it over to Mark.

Speaker 2

Thanks, Dejal, and thank you all for joining us today. I'm excited to discuss our solid first quarter performance and to share the substantial product and business development progress we've achieved so far this year, setting a robust foundation for future growth and success. From scaling our independently accredited core verification solutions across leading social and CTV environments to increasing customer adoption of our key performance solutions, side bids and authentic attention, DV is excelling across multiple growth sectors. And in the process, we're evolving our core value proposition to include protection and performance of media spend, solidifying our market leadership and driving sustained business growth. In the first quarter, we exceeded the top end of our guidance on revenue and adjusted EBITDA, achieving solid revenue growth, profitability and cash flow.

Speaker 2

We grew 1st quarter revenue by 15% year over year to $141,000,000 with double digit revenue growth across both activation and measurement. We delivered $38,000,000 of adjusted EBITDA, representing a 27% margin and grew net cash from operating activities by nearly 50% year over year to $32,000,000 I'd like to begin my comments today by highlighting an evolving trend that's become increasingly prominent in recent months. The role that digital video is playing in driving ad impression growth. More specifically, we're seeing ad spend increase in social video and CTV, which are 2 of DV's fastest growing media environment. Advertisers, particularly DB's large brand advertisers value these environments for their audience addressability, expansive scale across the purchase funnel and measurable performance outcomes.

Speaker 2

We're at a pivotal point with the ongoing increase in digital video has emerged as a key catalyst for digital advertising growth. As reported by Magna Global, although global programmatic ad spend grew 10% in 2023, this growth rate would have been 5% if you excluded CTV. Similarly, the Magna data highlights that video comprised nearly 70 percent of social content in 2023 and the IAB expects social video to grow by 20% year over year faster than any other type of media. DV is prime to capitalize on this trend in social media, where video comprised 81% of our social measurement impression volumes in Q1. Our AI powered universal content intelligence technology excels in measuring video content with unmatched efficiency and accuracy and underpins our growth trajectory across all video environments.

Speaker 2

Today, social media is the leading driver of DD's impression volume and revenue growth. Our newly launched brand safety and suitability measurement capabilities on platforms like Meta, YouTube and TikTok are accelerating this growth trajectory, particularly in international markets where our brand suitability language footprint continues to grow. We grew our social measurement revenue by 51% year over year in the Q1, following 48% growth in the full year 2023. Most of our social media revenue growth was driven by existing DV advertisers who increased their usage of our social measurement solutions. In addition, we increased the number of top 100 customers leveraging our solutions across Meta, YouTube, TikTok, Pinterest and Snap compared to last year.

Speaker 2

We're especially enthusiastic about the increase in ad spend on social media platforms, giving DD's strong competitive advantage in this media environment. In contrast to the old web, social platforms have limited partnerships with verification and measurement companies. In addition, the technical integrations required by social platforms are complex and demand substantial infrastructure and expertise to handle efficiently. DV distinguish itself by providing the most comprehensive independently accredited solutions across social platforms, while simultaneously supporting the largest scale across the entire Internet, spanning both social media platforms and the open web. We see multiple layers of growth in our social media business, starting with measurement and increasingly extending to activation.

Speaker 2

In measurement, there is ample opportunity to grow our social revenue by expanding our verification and performance products across new geographies and driving existing customer adoption. Let me take a moment to outline some recent developments in social measurement. On Meta, we currently have over 40 duty advertisers testing our recently expanded brand safety and suitability measurement solution, including 9 of DD's top 100 customers who have never activated DD's top 100 customers who have never activated us on Meta. Our Meta volumes have expanded across large advertisers as we grow our scale and enhance our measurement capabilities across the platform. We launched DeeDee's brand safety and suitability measurement on Facebook and Instagram feeds and reels in 7 languages in January and expanded to 18 more languages later in the quarter.

Speaker 2

Together, these 25 languages cover markets representing over 90% global digital ad spend ex China. Furthermore, we expanded our viewability and fraud measurement coverage to include Explore on Instagram, an area within the Instagram app that is dedicated to content discovery. We offer immediate quality measurement across key areas on Facebook and Instagram and are continually improving our coverage across some of the most engaging user generated content environments in the world. On TikTok, where nearly half our first quarter revenue came from EMEA and APAC markets, we're scaling our solutions across the platform by expanding our brand safety and suitability measurement capabilities to additional languages and markets. This year, we've already introduced brand safety and suitability measurement in key TikTok markets like Japan and Brazil and broadened our Spanish coverage to include our 4 Central American countries where TikTok is launched.

Speaker 2

As a result, we now provide brand safety and suitability solutions on TikTok in 36 markets, representing over 90% of total digital ad spend ex China and India. Moreover, we've introduced 16 new brand safety and suitability categories to complement TikTok's latest inventory filters, vertical sensitivity and category exclusion. With our expanded coverage and solutions on TikTok, advertisers can confidently verify and protect their ad spend allocation across all regions. While our social media revenue is currently driven by measurement, the progress we've made in extending our industry leading free screen activation and optimization solutions across social platforms points to a substantial opportunity to monetize social impressions further. This trajectory mirrors dd's business evolution on the open web 15 years ago, where we started enabling measurement solutions and progressively introduced premium priced activation solutions.

Speaker 2

Measurement data feeds our activation solutions, enabling advertisers to optimize media spend effectively. We are excited to continue to build upon our robust social media measurement data foundation, which when coupled with our activation capabilities will establish closed loop verification and optimization that's tailored for the expansive social media market. Shifting focus to CTV, the IV predicts CTV advertising to grow by 12% in 2024 to $22,700,000,000 outpacing total media growth by 32%. DV's CTV measurement growth continues to outperform the market with CTV impression volumes growing by 45% year over year in the Q1. In activation, we see a significant portion of programmatic spend growth being driven by CTV and online video.

Speaker 2

However, our attachment rate to CTV activation impression volumes has room to grow because this premium price inventory is largely acquired through private marketplaces or within programmatic guarantees or programmatic direct deals where DD solutions are implemented more selectively. To take advantage of this dynamic, DD is focused on increasing the attachment rate of our solutions to programmatic CTV impressions at scale and maximizing their monetization potential. We've been working on enhancing our value proposition for CTV by driving greater transparency for key DD datasets, namely brand safety, suitability, viewability and fraud at the show level. Show level Driven by advertiser demand, streaming Driven by advertiser demand, streaming publishers are warming up to selectively providing the more granular data and transparency seen needed to satisfy advertisers and significantly amplify DD's value in this premium priced media landscape. As we mentioned on our last call, we partnered with a leading streaming network to introduce a pioneering program level measurement solution for advertisers on OTT devices, including CTV.

Speaker 2

This groundbreaking development in streaming verification will empower advertisers to measure and optimize for brand safety and suitability as well as content performance at the granular level. This is a win win for all involved. Advertisers gain invaluable transparency and insights, DV, CTV and OTT solutions see broader attachment rates and the streaming companies received increased more premium budget allocations. As major streaming companies adopt this level of transparency, it will catalyze others to follow suit swiftly. We believe that achieving content transparency at scale not only drive widespread adoption of brand suitability measurement on CTV and a broader OTT market, which spans all devices, but will also fuel our CTD and OTT activation volumes in the future.

Speaker 2

Ultimately, this progress will also enable DV to better align our fees for CTV activation and measurement with the higher value of CTV ad impressions. Today, DV leads the market with its premier CTV activation measurement solutions. We've achieved MRC accreditation for video viewability in CTD and broadened accreditations for our CTD pre bid data segments to include property level brand suitability, contextual and fully onscreen segments. Moreover, DD has the widest CT coverage, including media quality authentication on Amazon's owned and operated ad supported OTT and CTV inventory. Brands can leverage dd's fraud detection, NGO measurement and app level suitability across devices including desktop, mobile and CTV.

Speaker 2

Additionally, DD enables marketers to gauge viewability and attention Amazon's owned and operated and supported CTV inventory. Finally, we continue to innovate rapidly in CTV where attention measurement is gaining traction. Recognizing its value, platforms are leveraging attention data as a selling point similar to how ratings are used to sell TV inventory. With DV's authentic attention metrics, platforms can emphasize not only impression level verification and attention This approach highlights high attention shows maximizing the efficacy of TV inventory. Recently, DV partnered with Netflix to deliver a CTV attention measurement report using DV's CTV authentic attention to compare Netflix to other AVOD apps in fast chain.

Speaker 2

This exciting development is just the beginning of DD Authentic Attention's pioneering advancements in CTV, which fueled the tripling of attention revenue and advertiser adoption in the Q1 compared to Q1 last year. We are gaining solid momentum with this differentiated measurement offering and look forward to updating all of you on our ongoing progress. We see significant potential for unlocking value with dd solutions in the CTV space. By expanding our solutions at the show level, we expect higher attach rates and a more rewarding value prop for DV in an underpenetrated segment that accounts for a large share of programmatic revenue growth. Moving on to the topic of accelerating customer wins, we won numerous RFPs in the 1st quarter and have a robust new customer acquisition pipeline.

Speaker 2

DV boasts an impressive list of blue chip clients working with nearly half of the top 1,000 advertisers in the world. In addition to our previously announced first quarter wins, which included the global advertising business of Pepsi and Halion, we closed additional new logos in the Q1, including McAfee, Mars, Heineken, Levi Strauss and Dolce and Gabbana in the United States, Carlsberg in Europe and SoftBank, New Balance and Aon Financial in Japan. We've also signed meaningful expansions with existing clients, including Vodafone, Audible by Amazon, Pepsi and Bacardi adopting ABS across global markets as well as Sanofi and Byersdorf scaling our social solutions. Our win rate across all opportunities remains above 80% with 62% of our 1st quarter wins being greenfield, which we define as wins where the advertiser wasn't using 3rd party tools for the business that DV won. New client wins play into our successful land and expand strategy through which we grew the number of advertiser customers generating more than $200,000 over the last 12 months by 12% in the Q1.

Speaker 2

With nearly 60% of our top 700 customers using less than half of our 7 core products, the opportunity to expand within our existing customer base remains significant. Having covered social and CTV, let's move to the open web and touch upon retail media and Sibez AI. Our global scale and connectivity across retail media environments continues to expand. TV's measurement tags are now accepted on 82 of the key global retail media networks and sites, including 15 of the top retail media platforms and 67 major retailers. Approximately half support DB measurement on their owned and operated sites, while 2 thirds support DB measurement on their off-site networks.

Speaker 3

As a result, we grew

Speaker 2

our 1st quarter retail meter measurement revenue by more than 45% year over year. Finally, on Sibis dotai, we're at an exciting inflection point with the adoption of custom bidding solutions to drive scalability and performance and optimizing programmatic advertising campaigns is gaining real traction. Since acquiring Sidus AI, we have successfully sold the solution to 19 DD customers, of which 8 are among DD's top 100 advertisers. Moreover, we've engaged numerous large advertisers who until now weren't dd customers. Currently, we are in discussions with most DD customers and global prospects, leveraging our global sales team to cross sell this powerful solution that can utilize DV core verification assets.

Speaker 2

This early success is rooted in DV Scibids AI's capability to consistently deliver strong advertising returns with an average return on investment of $4 for every $1 invested in Scibids. Moreover, it delivers an average media cost savings of nearly 40%. It's also worth noting that marketers currently spend nearly a quarter of their time manually optimizing campaigns, a task that Cybiz AI can significantly streamline and improve, thereby enhancing overall marketing efficiency and effectiveness. Like its authentic attention, dd's side bids represents another important step in dd's evolution to expand our client engagements to not only protect their media spend, but help it to perform as well. To conclude, we are witnessing strong growth in digital video, including CTV, social video and online video.

Speaker 2

We see this growth characterized by increasing ad spend on social video and CTV, which is primarily acquired through private marketplace for programmatic guaranteed and direct deals. For advertisers, this has meant navigating through more closed ecosystem leading to greater fragmentation, complexity and challenges in implementing scalable strategies, interpreting data, evaluating performance and establishing trust across various networks. Strong independent verification of closed ecosystem is essential to maintaining accountability and sustaining buyer confidence. DD has extensive experience in harnessing the power of AI, machine learning and data science as well as building trusted scalable solutions integrated across all platforms, whether open or closed. We measure data that correlates with the business outcomes advertisers aim to achieve and we can activate that measurement data to help advertisers drive better outcomes.

Speaker 2

All of this leaves DV well positioned to play a pivotal role in shaping the evolving future of digital advertising. Our growth drivers of product upsell, channel expansion, customer acquisition and growth and international expansion remain intact and we continue to see a large growing business opportunity for our expanding set of verification and performance solutions across new markets, platforms and customers. With that, let me hand the call over to Nikhil.

Speaker 3

Thanks, Mark, and good afternoon, everyone. Our first quarter results exceeded the top end of our revenue and adjusted EBITDA guidance ranges, driven by all three of our revenue lines, activation, measurement and supply side gaining momentum in March. Total revenue grew 15% in the Q1 to $141,000,000 primarily driven by 16% advertiser revenue growth, which continues to be volume led. In the 1st quarter, Media Transactions Measured or MTM increased 18% year over year. Measured Transaction fees or MTFs declined 2% year over year primarily due to product mix as activation revenue which is premium price to measurement represented a smaller share of total revenue relative to the prior year period.

Speaker 3

We anticipated this mix shift given the strength in social and international revenue and the impact of reduced programmatic spending by a handful of large retail and CPG advertisers we referenced quarter. While we expect MTFs on a per product basis to remain stable, we expect total MTFs to continue to reflect the impact of a mix shift towards measurement relative to more premium price activation. Activation revenue increased 13% compared to the prior year and ABS which represented 55% of activation revenue in the quarter increased 12% year over year. 85% of ABS' growth in the quarter was driven by new advertiser spend and by upselling ABS to existing DV customers. ABS is activated by over 90% of our top 100 advertisers and by over 60% of our top 500 advertisers.

Speaker 3

Moving forward, we are focused on new advertiser spend and an upselling ABS to existing DV customers as the primary driver of ABS' growth. Sibis continues to build momentum of existing customers and prospects and continues to meet our performance expectations. Turning to measurement, revenue increased 19% versus the prior year, primarily driven by existing customer expansion on social. Social revenue increased 51% year over year and represented 49% of measurement revenue in the quarter. Social measurement growth continued to be led by Meta and YouTube, which together accounted for 80% of our Q1 social measurement revenue with TikTok being a distant third.

Speaker 3

As Mark mentioned, nearly half of our first quarter TikTok revenue was sourced from EMEA and APAC markets. Growth in social drove international measurement revenue, which increased 40% compared to the prior year and now represents 31% of total measurement revenue, up from 26% in the Q1 of 2023. Finally, supply side revenue grew 8% in the 1st quarter, driven by the early signing of new platform deals. Shifting to expenses, cost of revenue increased by approximately $3,000,000 primarily due to an increase in cloud services costs as we further invest in scaling the infrastructure required to support our growth, followed by an increase in cost from revenue sharing arrangements with programmatic partners tied to higher programmatic revenue. Revenue less of sales of 81% in Q1 2024 was in line with our expectations.

Speaker 3

Research and development expenses increased due in AI and machine learning engineering resources. Sales and marketing expenses increased as we invested in additional resources to promote and sell our most recent product launches including Sibis around the globe. G and A expenses remained relatively stable year over year as our growing scale drives leverage on this operating expense line. Adjusted EBITDA of $38,000,000 in the first quarter represented a 27% margin and was ahead of plan primarily due to higher revenues. We delivered net cash from operations of approximately $32,000,000 compared to $21,000,000 in the same period in the prior year.

Speaker 3

Capital expenses were approximately $6,000,000 compared to approximately $4,000,000 in the Q1 of 2023. We ended the quarter with $302,000,000 in cash on hand. In addition, we invested in the quarter approximately $32,000,000 in treasury bills with maturities over 3 months to capitalize on favorable interest rates. This short term investment is reflected as a use of cash and included in investing activities in the cash flow statement. Including this investment, cash and short term investments were $334,000,000 at quarter end.

Speaker 3

Turning to guidance. We're lowering our full year guidance primarily due to uneven spending patterns by the select large retail and CPG advertisers that we mentioned last quarter. These customers are heavy users of our activation solutions, including ABS, and our lowered revenue expectation from this cohort accounts for most of the change in our full year guidance. Additionally, we expect more of our existing and new customers' ad spend to be allocated to social and CTV. While we earn a lower fee in social media measurements today, we see a significant opportunity to upsell our social activation and optimization capabilities going forward.

Speaker 3

As for CTV, Mark mentioned that we have been working on enhancing our solutions by providing show level transparency, which will increase the attach rate to CTV impressions. We expect 2nd quarter revenue in the range of $152,000,000 to $156,000,000 which implies year over year growth of 15% at the midpoint. We expect 2nd quarter adjusted EBITDA in the range of $41,000,000 to $45,000,000 which represents a 28% margin at the midpoint. For the 2nd quarter, we expect stock based compensation to range between 23 $1,000,000 $26,000,000 and weighted average diluted shares outstanding to range between 175,000,000 and 177,000,000 shares. For full year 2024 guidance, we expect revenue in the range of $663,000,000 to $675,000,000 which implies year over year growth of 17% at the midpoint.

Speaker 3

We expect adjusted EBITDA in the range of $199,000,000 to $211,000,000 which represents a 31 percent margin at the midpoint. Our full year guidance reflects the following key assumptions. 1st, we anticipate more moderate growth throughout the year from the select retail and CPG advertisers we identified as slow starting at the beginning of the year. While we saw an improvement in March, April's performance showed slower pacing and as a result of this variability, we assume these select advertisers will spend unleavenly for the rest of the year. 2nd, we expect a moderation in overall growth as we see current and new customers allocating more of their budgets to social and TV.

Speaker 3

3rd, the newly onboarded large global advertisers we mentioned last quarter are now performing in line with our expectations. We expect their continued ramp up in the second half of the year to contribute to a sequential acceleration of our year over year growth in the second half of the year. Overall, we expect the second half of the year to contribute approximately 56% of our total revenue, broadly in line with last year. Finally, as in prior years, we expect the 4th quarter to deliver the highest quarterly share of total revenue ranging between 30% 32%. We remain measured in our full year revenue expectations for the following opportunities: adoption by existing advertisers of our measurement solutions on Meta, which now includes brand safety accelerated revenue growth from the expansion of TikTok into non English speaking markets and accelerated revenue growth from Sibis, Authentic Attention and on CTV.

Speaker 3

In conclusion, we delivered a solid first quarter with double digit revenue growth, robust profits and substantial cash flow ending the quarter with 0 debt and $302,000,000 of cash on hand. Our focus remains on driving execution to build growth momentum throughout the remainder of the year. And with that, we will open the line for questions. Operator, please go ahead.

Operator

Thank you. And ladies and gentlemen, at this time, we will be conducting a question and answer session. And our first question comes from Matt Swanson with RBC Capital Markets. Please state your question.

Speaker 4

Yes. Thank you so much for taking my question. We had a lot of good metrics in the quarter, right? Attention tripled, social up 51%, CTV 40 5, retail media 45, international 40. Could you just maybe go a little bit more into the parts of the business that didn't perform as well?

Speaker 4

So obviously those numbers are all quite a bit higher than overall revenue growth. So maybe drilling down a little deeper beyond those handful of CPG and retail companies?

Speaker 2

Yes, Matt, thanks for the question. In addition to that, we also saw some great growth outside of the U. S. That was positive. And so we do see some bright spots.

Speaker 2

Now, obviously, where we saw some challenges was where our activation business, which has been such a powerhouse over the last several quarters. And I think a lot of that was driven by those core customers who were heavily leaned into our activation solutions, including ABS. So I think there was definitely some drag on the activation side of our business, as we noted, considering this is the Q1 that I can remember in which activation actually grew slower than measurement. And I think that's obviously very large part due to those customers we saw them drag in Q1. We're projecting them to remain relatively uneven through the year in the first part.

Speaker 2

And the second is, obviously, a good amount of spend is starting to head towards social, in which we've got a lower attach rate at this stage for some of our previous solutions, but what we're seeing pretty big measurement upswing. So the bright spots continue to be social, international in some of the areas on that side of the business. Where we saw the drag was pretty heavily in activation, which again those core customers who did slow down and we expect them to be uneven for the year have a high

Speaker 4

Yes, that's really helpful. And then I think it might just be helpful to kind of go over 2 of the things that were investor focused is coming out last quarter. And one, it didn't show up at all, obviously, in measurement, But just any commentary around the pricing environment competitively? And then maybe on the second, like you said that the same companies as before, but just that there hasn't been any contagion of spreading out beyond kind of those retail and CPG

Speaker 3

customers we identified? Yes. I'll take that one. So I'll start with the second one. The answer to that is no, it is the same cohort of advertisers, where we're seeing just uneven patterns of spend.

Speaker 3

They actually saw nothing in March, but it didn't seem in April. And so we feel like the right thing to do to take our numbers out for the year, assume they will remain fairly uneven for the year as a cohort. So this is not a growing number of advertisers. On the first question for NTF, what we saw this quarter is an overall decline on the NTF because the mix has shifted towards measurement. And as we've always said, activation commands higher premium priced products.

Speaker 3

And so as more volume is shifting to measurement, we will feel on the MTF the impact of lower price points on social and lower price points on international in general. The 3rd product pricing has remained stable. That's really the part that we control the NTF mix shift is sort of a byproduct of where the advertisers are standing.

Operator

Thank you. And our next question comes from Andrew Boone with JMP Securities. Please state your question.

Speaker 3

Thanks so much for taking my questions. Mark, can you talk about the early learnings from Meta Brand Safety and what advertiser conversations are like currently in terms of adoption and demand for the product?

Speaker 2

Yes. Thanks, Andrew. We've got we're engaged with just about every one of our top customers on the MediBrand Safety solution. I think last in the last call, we've talked to something like 40 to 45 folks are testing it. The good news is we're starting to wrap those tests now and activate some of those clients.

Speaker 2

So we've got a handful of folks who are now running, a bunch of them are new and the feedback has been really positive. They like the fact now that we've got the full suite across all the solutions. As we noted in the call, we've now even extended some new aspects of Instagram as well. So I think it's pacing as we expected. We talked about starting to really pick up on the second half of this year.

Speaker 2

As Nicola noted in his guidance comments, we still are planning for a moderated impact on the business based on that. But net net, good traction, exactly what we wanted to do and expected to do and Meta as a partner has really leaned into it as represented by the fact we started the year and launched with a handful of languages and we expanded to over 20 languages by the end of the quarter, which is a great sign that they think this is important and they want to continue to work with us on this front.

Speaker 3

And then Mark, just

Speaker 2

as a follow-up for that to

Speaker 3

help us maybe try to quantify the qualification of strong demand on Meta. Is there anything you guys are seeing in terms of violation rates or anything else again that you can discuss maybe in broad strokes that suggests that, hey, advertisers need to be implementing a brand safety tool within social media UGC environments?

Speaker 2

I can't speak to Meta specifically, but we know that all social environments have a sense of brand safety and suitability challenges that we ensure that they can these tools are made for, right. And I think that the interest in demand around them is based on the fact that the reality is that there's lots of growth in dollars flowing into social networks as we've seen and advertisers want to have comfort in those environments. So net net, I think the solutions are doing what they need to do, which is provide greater transparency, not just on brand safety and suitability, but on viewability, on ensuring there's not invalid traffic, etcetera. And I think they're playing that role. And as exemplified is the growth that we saw in the quarter of over 50% growth in social.

Speaker 2

And I think there's still going to be people leaning in on this.

Speaker 5

Thank you.

Operator

Our next question comes from Arjun Bhatia with William Blair. Please state your question.

Speaker 5

Yes. Thank you. Maybe for Mark to start. It seems like obviously social is a little bit of a headwind here. But when you think about getting more attached with prebid, I guess how is product parity for DV solution on what you have in social from a pre bid perspective versus what you have with ABS and programmatic?

Speaker 5

And then what just help us understand maybe what tools you have at your disposal to actually increase those attach rates on the social side and maybe shop away at some of these headwinds that might be impacting you?

Speaker 2

Yes, it's a great question, Arjun. So, we in the slides, we showed our some level of prescreen controls across a handful of social networks. So certainly not as broad across activation as we have across measurement. And the depth and types of those tools are different. So pre screening social heavily leans on YouTube and TikTok right now is the main drivers of application.

Speaker 2

I think there is opportunity for us to expand on both of those platforms and we are, as well as look at blowing out some of the things we're doing on optimization and activation. 7

Speaker 6

100

Speaker 2

customers are using us on, in of our top 700 customers are using us on social prescreen. So I think we've got an opportunity to upsell there. We also have some product and coverage work to do, but I do think we have an opportunity to continue to grow that.

Speaker 5

Okay. And then maybe sticking on that theme, certainly I think we see it across the advertising landscape that more and more spend is getting allocated to video, whether it's social or CTV. And I think you have implemented some price, some premium price, some video solutions. But as you look ahead, I think there's when you look at advertising CPMs with a pretty wide discrepancy. So like how do you think about price as a lever on some of those more premium impressions, because I think there's still quite a bit of a gap there between what the ad CPM is and what you do CPM is?

Speaker 2

Yes. We've talked about this in prior calls and it's a great point. I think we are still leaving money on the table based on the pricing structure that we have on video. And I think it becomes a bigger factor as more dollars move there. So I think we've got an opportunity to drive pricing at the level our value is that we're not taking advantage of.

Speaker 2

But I do think there's an opportunity for us to do that. We've done it a bit as we said, in some of our activation solutions when we bifurcated between display and video on some of the platforms. I think we have an opportunity as well to look at both activation and measurement pricing as those CPMs and video get become higher and the demand for video comes greater pushing them up.

Speaker 5

Okay. Appreciate it. Thank you.

Operator

Thank you. And our next question comes from Raimo Lenschow with Barclays. Please state your question.

Speaker 7

Hi, this is Frank on for Raimo. Thanks for taking the question. Despite the TRIM guidance, it still implies a step up in the growth rate throughout the year. With that, what's giving you the most confidence there? And within this, how much does Meta ramping factor in, especially relative to your Q4 view?

Speaker 3

Yes, I'll take that question, Frank. So if you just step back and look at what we're expecting in the second half versus the first half of the year, we expect the second half to contribute about 56% of total revenue, which is in line with what we saw last year. So there is always more revenue in the second half of the year as there is in the first half. So that's one way to look at the numbers. We have assumed the continued ramp up in the second half.

Speaker 3

Part of that is based on the ramping that we're seeing from the new large global advertisers that we had already mentioned last quarter. They are now performing in line with our expectations, but there is slow start. So that is one of the parts of the equation. The other part, I would say, related to that is additional new advertisers are large global enterprise advertisers that are likely to take our premium price products, which will have impact on activation off of what we saw in the Q1. Those are the 2 large ones.

Speaker 3

I think if you think about the question the other way, we felt it was the right thing to do to take down the contribution from the cohort of advertisers just to be on the safe side based on the volatility of their spend. What is not yet in the second half and we spoke about this on the prepared remarks, we have not assumed a meaningful contribution from the Meta brand safety solution. That has not changed. It's always been view that it will take time for that to provide meaningful contributions to our numbers, but that could go faster than we expect baseline on the stats that Mark shared in terms of the pickup on that solution. TikTok is also now available in a lot of non English languages.

Speaker 3

It is providing some growth, but again, it could go faster than we had expected. And Cybate is performing to expectation and that is proven to be very successful in terms of testing. So there are factors that are not included in what we've shown in second half guidance. But overall, it's 56% of the full year revenue, which is similar to what we did last year.

Speaker 7

Okay. Thank you.

Operator

Our next question comes from Tim Nollen with Macquarie. Please state your question.

Speaker 3

Hi, thanks very much.

Speaker 2

Mark, I'd like to pick up

Speaker 3

on your comments on the opportunity in CTV. And I thought it was very interesting And actually the role that DV can play in

Speaker 2

helping bring about that

Speaker 3

change And actually the role that DV can play in helping bring about that change to CTV, I just wonder if you could expand a bit more on that.

Speaker 6

Is this

Speaker 3

comments and efforts you're getting from your advertiser base to move toward that, that you can offer more attribution tools that can help move that market to be more biddable programmatically driven? I just think it's a very interesting concept. I'd love to hear some more color on that, please.

Speaker 2

Yes, thanks for the question. I think this is something I've been personally guiding the drum on for a while, which is the lack of transparency in CTV buying, which has led towards basically an old school way of purchasing, which is private PG or programmatic guaranteed buys, which are not very innovative, don't apply any data and don't really take advantage of the programmatic pipes and the elegance of the programmatic pipes that people like Trade Desk and others have. I think where we see an opportunity there is to provide the same level of granular transparency and safety and suitability performance applications that we see on a page level on the open Internet. I think we've started to be able to crack that with some partners out there on the publisher side to be able to get we call show level data, so that we can provide measurement and granular measurement for advertisers, so they have a greater sense of transparency and a greater sense of opportunity to buy in more elegant ways. And I think that we're just at the start of that.

Speaker 2

Like if I'd say, we are the first to kind of get into that space in a real way. It provides an opportunity down the road for us and the granular aspect of the data, I think, is going to open that up a bit. And the nice part is, we're not blowing our own heart when we think this is good everybody. It's good for the publishers because it allows for better safer buying at a more premium level. It's good for the platforms because they want to use the tools that they have to enhance those buys.

Speaker 2

And obviously, it helps us too as we get a higher attach rate. The one other aspect that I'd say beyond that, which is really interesting and we mentioned in the script is the opportunity for attention in CTV. And we've seen this not with just now some of the solutions that we've launched, but we mentioned Netflix running a study with us on attention across their solutions or across their platform. I think CTV is looking for new ways to measure and sell their impressions. The reach and frequency play is something that doesn't really resonate in the digital world the way it did

Speaker 3

in the linear world.

Speaker 2

So I think things like attention where we've shown some great promise and year over year we've tripled our business even though it's small. And it provides a really interesting opportunity in CTV and OTT applications that I think we're at the early stages of taking advantage of.

Speaker 3

Great. Very, very interesting.

Speaker 8

Thank you.

Speaker 2

Thanks.

Operator

And our next question comes from Eric Sheridan with Goldman Sachs.

Speaker 9

Maybe 2 if I can. In terms of the of the components of the advertising dynamic that is leading you to lower the guide for this year, can maybe you unpack a little bit how much of that trajectory you now see as sort of a permanent downtick or it's just delayed or deferred and there could be elements where some of that on the category side come back as we go through the year? That'd be question 1. And then as you look towards the back part of the year and you frame it against what you typically talk about in terms of your long term growth drivers, can you give us a little bit more sense of how your visibility continues to evolve into those long term growth drivers returning the company, either the exit velocity in Q4 or the exit velocity as an indicator towards 2025 in terms of compounded growth higher than the levels you're talking about tonight? Thank you.

Speaker 3

Yes, Eric, I'll start. On the for the impact that we're seeing from this cohort of advertisers, let me just be clear, no one's turned off the service. This is really based on advertiser spending patterns at the client level and it's tied to a specific issue at the client. So we don't see that as a permanent downshift. We're just seeing it as more of a uneven spending pattern, which is why it is going to impact the rest of the year and which is why it's having an impact on the debt.

Speaker 3

It is as an aside, this is the largest component of the impact to the changed guidance that we quoted today. The impact of these uneven spend and our view that we're just going to take it down. So that is for the first step. So that is not a situation. And as I said, no one's turned off the solution that's just pending last.

Speaker 3

In terms of exit and growth rates going into next year, obviously, we're seeing very solid growth rates in social, in international, and those are bound to continue. I mean on social, what we're seeing today in terms of growth rates, 51% growth in the quarter versus 48% last year, that is still really basically a de minimis impact from the launch of brain safety on Meta. And that as we've talked in the past is a very large opportunity. So the social growth is we expect that to continue at a healthy clip. International within that obviously will be helped by social.

Speaker 3

This is the first time international is over 30% of measurement revenue. And as we know, international spend a percent of total is well above 31, right. So we still have a gap there to fill and that will continue and will certainly still be in the aggregate rate. I think what we will see at the end of this year that we may not be seeing in the Q1 is the combined impact of the lower advertising spend and the fact that more dollars are moved to stores where the ABS as part of activation is lower, right, since the 12% growth rate in the quarter. This is a premium price product.

Speaker 3

It is a successful product. It is the only one in the market. As we sign new deals, we do anticipate that growth rate to increase as well.

Speaker 2

Yes. And just to throw one of the factors here is through the second half of the year and the trajectory that you see kind of running out of the year, we do we have a really nice slate of customer wins and those will start hitting and rolling in the second half as well as a robust pipeline as we mentioned in the call. We still have a great win ratio of opportunities that stayed stable. And again, we saw almost 2 thirds of those wins coming from what we call greenfield customers. So those things I think will start to lean in and fill some of the gaps that those large customers who have the uneven spend have created in the second half of the year.

Operator

Thank you. And our next question comes from Omar DeSouki with Bank of America. Please state your question.

Speaker 10

Hey, thanks a lot for taking my question. So I'm hearing a couple of things. I'm hearing, first of all, that your large select advertisers that you called out last quarter was one reason for the lowered outlook for the back half of this year. I wanted to just double check like how many of it how many of them were there and could you remind us which verticals they were in? Then I have a question about CTV as a follow-up.

Speaker 3

Yes. So we said it's a handful of advertisers. They are all in our top 100. Just to give you a sense of scale, the average spend on our top 100 is over $3,000,000 and these are advertisers that are towards the top of the top 100 for us. They are in the retail and CPG space.

Speaker 3

As we said in the Q1 and we'll repeat it here, these are spending patterns that are tied to specific issues at the advertiser. This is not tied to the effectiveness of our product, these clients are going their own issues that has led them to do some bell typing around advertising spend.

Speaker 10

So sorry, I apologize, but I did I thought that I heard after the last quarter that one of the advertisers was in the healthcare area. Is that are you able to comment on that at all? Because that doesn't sound like either CPG or retail. Correct me if I'm wrong.

Speaker 3

I think we did. I think we quoted retail and CPG. These are retail and CPG clients, not health care.

Speaker 10

Okay, got it. Okay, thanks. And then just a question on CTV now. I'm getting a little bit of a sense that there's a shift in ad spending towards CTV. It's a market that I think is fairly small for you at the moment.

Speaker 10

Does the product market fit within CTV differ for your advertisers as compared to the markets that you've traditionally focused on? Also, how is the competitive environment different among CTV verification firms as compared to your bread and butter, if at all?

Speaker 2

Yes. So on the latter half, the competitive set isn't any different. Actually, it's even more limited because the ability to verify and measure within CTV is a pretty heavy lift. And like any walled gardener or kind of closed environment partners only platforms only work with a handful of folks. So for example, Netflix when they rolled out, they worked with 2 verification partners and 1 measurement partner when they launched, right?

Speaker 2

So I think a competitive set is even more limited than it is on the open web. With regard to product market fit, I think that's something that we were kind of alluding to in the comments, but really it's there's 2 aspects to it. The first is current product market fit with the way most CTV is being bought and sold, which is through programmatic guarantees and through limited kind of direct buying. That provides a lower attach rate for us just due to the fact that it's really a one to one buy in many cases and there's not data or targeting or verification applied. Where we see that evolving, however, is where the opportunity lies, which is as CTV inventory becomes much more prevalent and the balance goes from limited CTV inventory to over abundance of inventory in the same way we saw it in the open web, the same way we saw it in mobile.

Speaker 2

I think there's a change in the dynamics of how CTV will be bought and sold. More of it will be programmatic, more of it will be open market or more open CMPs or private marketplace packages in which there's a better product market fit for us and a better attach rate for us. That will be enhanced as we get more granular on our ability to measure on a show level. So I think the opportunities there go from being relatively small opportunity today as far as overall volume and percentage of revenue to one which is greater and commensurate with the percentage that CTV is taking of the overall ad market. So again, I think there's some evolution of how CTV is bought and sold.

Speaker 2

That will be a positive attach rate driver to our product. And then there is some evolution in the actual product and measurement products that we're building to be able to do so on a show level basis in the same way we do in the open web.

Speaker 10

Okay. I appreciate you going through that again. Thank you.

Speaker 3

Yes, you got it.

Operator

Our next question comes from Michael Graham with Canaccord. Please state your

Speaker 3

question. Yes, thank you. You've covered this a few times, but it sounds like the softness from those retail CPG advertisers is really just a function of their overall ad spend as opposed to any migration away from your products or any competitive pressure. But I wanted to just ask about the competitive landscape and if you're seeing any changes there. And then separately, despite the lower revenue guide, you were able to keep your EBITDA margin guidance pretty consistent.

Speaker 3

So I just wanted to ask what dynamics you're seeing that are enabling you to kind of keep your profitability levels up?

Speaker 2

Thanks, Michael. So I'll take the first part, Nicole will take the second. On the competitive dynamics, I mean, I think as we mentioned last quarter, we have been with a lot of the same competitors for over a decade and that dynamic remains as it always has been, which is robust, but certainly has not devolved into any type of pricing competition or pricing war. We were very clear about that in the Q1. We remain steadfast in our position that there's nothing happening that it hasn't happened in the past, which is great products win customers, great service keeps customers and we always are very competitive with the folks out there.

Speaker 2

So, they have not played a role in the slowness and not even in spending those core customers that we saw. So they're not taking our competitors haven't taken chunks of that business or our competitors haven't caused that slowness to happen. So the environment remains as it always has been, would not, as Nicola noted, seen a degradation on per product pricing between activation and measurement. So those dynamics remain the same. Yes.

Speaker 3

And on the second question, we our business is very profitable, right. So and you can even see it on the cost of sales being 1% of revenue. The dynamics we are seeing are the same as we saw at the beginning of the year, which is we are starting to see some benefits from the use of AI machine learning around the cause that it takes us to innovate. We are continuing to innovate. We're also benefiting from the fact that we are seeing the economies of scale around G and A in general.

Speaker 3

So the benefit of our model is basically contributing to us to be able to continue to manage our 31% margin even though we're continuing to invest in the business.

Speaker 8

Okay. Thank you. Yes.

Operator

And our next question comes from Mark Kelley with Stifel. Please state your question.

Speaker 11

Great. Thank you very much. I wanted to ask a question just about bigger picture, just guidance philosophy. Win rate above 80%, sounds like the RFP pipeline is pretty robust. You mentioned 40 plus advertisers kind of evaluating Meta brand safety.

Speaker 11

I guess when you take a look at all of the visibility that you do have to any of those, I guess, what's the right way for us to think about how you embed that into the full year guide? That's my first question. And then the second one is just more of a clarification. The commentary about slower pacing in April, I just want to make sure that that is a comment that's focused on the retail and CPG clients and not a broader statement about what you're seeing at the corporate level? Thank you.

Speaker 3

Yes. So Mark, I'll start with the second question. You're correct. That statement was related to this cohort of advertisers, which is why we have chosen to take a year down based on the volatility that we are seeing around that cohort. And again, they are within the top 100, they are material clients for us.

Speaker 3

I think this goes a little bit into the philosophy that we took around guidance, which is not unlike what we've done in prior quarters, which is probably close to the pin based on what we see at the time that we are issuing guidance. So it felt like the right thing to do to take the impact of these advertisers into the guidance. You're correct that there are lots of positive momentum around pockets of the business that we anticipate will continue. So it is a measured view of the second half of the year, but the reality around this cohort of advertisers is a material impact on what we're guiding to today. It is the vast majority of the impact that we took on today's guide.

Speaker 11

Okay. Thank you very much.

Operator

Our next question comes from Justin Patterson with KeyBanc Capital Markets. Please state your question.

Speaker 12

Great. Thank you. I was hoping you could elaborate a little bit more on just the spending from large customers. I appreciate that there's some uneven spending there, a few large ones in retail and CPG cutting. It's also a pretty robust brand advertising market.

Speaker 12

You've started some nice trends around social within there. So just trying to get a better understanding of how macro is playing in this and perhaps that there might be a little bit of crowding out from a more price inflationary versus impression heavy market? Thank you.

Speaker 3

Yes. I think Justin, we're going to say again what we said in the Q1 because it remains consistent, which is we are seeing issues that are specific to these clients. We talked about this in the Q1. Some of these clients are going through corporate restructuring and have either items that are leading them to tighten their ad spend. So we're not seeing this we're not saying that this is a broader macro factor.

Speaker 3

And as a prior as an answer to the prior question, we haven't seen this spread to other clients at all. So we're not factoring this as a macro component at all. This is really specific to these advertisers.

Speaker 12

Got it, which I think contributes to some of the confusion of it's still a pretty solid brand advertising market in there. So is there any other factors that you're watching, perhaps it's just less visibility because activations become a larger piece of revenue that's kind of driving the outlook here?

Speaker 2

Yes. I think we did we added a factor, which is creating some questions around moderated growth, which is the shift to spend to social, right, from open web and from the Internet. And by the shift

Speaker 1

to spend, I mean the

Speaker 2

shift to the growth, right. A lot of the growth that we're seeing in our business as we noted is coming in social. Now that business is not as rich for us as our activation businesses. So we are seeing some of that impact as we see dollars go to CTV or see dollars go to social. And we mentioned CTV a lot in the call because I think we think there's a big opportunity there.

Speaker 2

But But as you and a lot of analysts have noted, we're still underpriced in that space, right? And I think that's something that we need to start to work on getting our value prop aligned and our value aligned with the price of those impressions. So, it's something that I think we've talked about in the past. I think it will be a focus of ours moving forward.

Speaker 12

All right. Thank you.

Operator

And our next question comes from Matthew Cost with Morgan Stanley. Please state your question.

Speaker 2

Hi, everybody. Thanks for taking the questions.

Speaker 8

I have 2. I'll start with one just on the large customers. I guess last quarter you articulated kind of the same headwinds and uneven spend that you saw from them then that you're talking about now. I guess, how are you getting confident at this point now that 3 months later, it's a little bit worse than you thought it was when you guided last time. How are you getting confident that it won't keep getting worse for these large customers?

Speaker 8

Like, why should we be confident that this is appropriately derisked in the second half, given that you have the same mix of revenue in the second half that you had last year, but you don't have this drag that could get worse over the course of the year? And I have a follow-up.

Speaker 3

Yes. I think, look, we're getting we are feeling it's the right thing to take the number down for the patterns that we've seen in the 1st 4 months, right. So there actually was a good there was a pickup in spend in March, but April is now uneven again. And so we are taking the impact of all of that into the second half. It is it certainly feels like the right thing to do for the second half of the year.

Speaker 3

So I think if you back into that then the question is really how to think about the second half and what is happening there. And the sequential growth from new customers is one of the factors that is going to help us deliver sequential revenue percentage growth in the second half of the year versus the first half

Speaker 2

of the

Speaker 3

year, along with other opportunities. And we do think that from what we can see now, the right thing to do for the diverge other was to take it down in the second half.

Speaker 8

Got it. Thank you. And then you mentioned some of the new dollars coming in sort of being more focused on social and CTV rather than open web. Is that a structural issue that maybe gets worse when cookies go away at some point in the future? And if it's not, I assume it's because eventually you'll launch the full suite of products that you have on Open Web on social and CTV.

Speaker 8

But how long does it take for that to unfold? And then could there be a mismatch in how quickly dollars shift next year onto social and PCB versus your roadmap of launching all your products on those verticals?

Speaker 2

Yes. It's a great insight. And I want to be clear on one thing is that we don't need to wait to launch new products to take advantage of this growth, right? So we our expansion already across Meta and TikTok has borne a significant amount of fruit based on the solutions that we have in place. So we are experiencing that growth and that will continue to be a factor in our trajectory moving forward.

Speaker 2

So I think, A, we certainly are not banking our ability to grow in CTV or social on new products. I think they will enhance our opportunities there and kind of give us even more fuel to continue to grow at the trajectory we want. With regard to cookies and the role they'll play there, I mean, this is something where I think it's probably less about cookie deprecation than it is about performance. And as advertisers push for more granularity, more transparency and more performance, both on social and CTV, that will be the biggest deciding factor on how it works. And performance is directly tied, not just remember to like closing a loop, but what the CPMs are of those platforms.

Speaker 2

So if demand on those platforms starts to be so much that it exceeds the value or the ROI of spending on those platforms, then dollars will shift to where it's cheaper, whether there's cookies or not. And we actually saw this earlier this year with some of the social platforms and the people complaining that prices were being bid up by a lot of Asian reselling companies that advertise on the Super Bowl. We're driving CPMs up and lowering ROI for advertisers, which means they fled some of those platforms. So we've seen this before. So I think it's going to be a balance of dollar shift, plus ROI in those dollar shift that would impact where spend goes.

Speaker 2

So I don't think what I'm getting at is not game over yet for the cookie based or non cookie based environment. It's going to be a story of return ROI and CPMs.

Speaker 5

Great. Thank you.

Operator

Thank you. And our next question comes from Youssef Squali with Truist Securities. Please state your question.

Speaker 7

Hi, this is Robert Zeller. Thank you for taking the questions. I just wanted to ask a clarifying question on the uneven spending pattern as well. Do you think advertisers are pulling back on ABS like product specifically or the programmatic space altogether? And if an advertiser shifts more spend to social, I'm just curious why TV shouldn't see a greater tailwind in that channel?

Speaker 7

Thank you.

Speaker 3

Yes. I'll take the first one. No, the spend unevenness is across their entire spend. This is not a specific tool product. It's overall lower spend.

Speaker 3

As we said earlier in the call, we're not seeing any of these advertisers turn off the product. They're just overall spending wise. In terms of the shift to social, yes, it is I mean, it's ultimately a positive for us, right, because it is part of the ecosystem where we do have products and that they are continuing to evolve. And if you think about the evolution here is, we can get those social measurements going and then we are developing the product that will allow us to do a solid activation offering for social. So it is a positive overall for sure.

Speaker 3

In the short term, the activation products are premium priced. And so as more volume growth goes to social, we will have an impact there in terms of the revenue that we can extract. But over time, it is a positive for us in the industry.

Speaker 12

Okay. Thank

Speaker 3

you. And

Operator

our next question comes from Vasily Karasyov with Cannonball Research. Please state your question.

Speaker 13

Thank you. Good afternoon. I wanted to ask you if you are already having conversations with big connected TV platforms, apps and publishers and so on and also with advertisers who use CTV through the open programmatic channels and how far along are you in those conversations in terms of the growth opportunity you outlined? And connected to that question is, when how long would it take for you to sort of get into that market and make that revenue stream sizable enough to return to growth in the 20 can we even say that when all said and done, we will be growing at 25% again? Or do you think it's just a few percentage points growth a year?

Speaker 13

Thank you.

Speaker 2

Thanks, Vasily. So on the first question on CTV, I mean, yes, we are in dialogue with many of the top 10 publishers out there. Last month, we announced that we were working with NBC Universal on this front. And there's a string of others, which we hope to announce over the next several months. So that momentum is there and we're pretty excited about it.

Speaker 2

With regard to growth, I mean, look, CTB is going to be part of the growth story. As we noted, we've got lots of growth levers we're still pressing on. Social still is driving a big chunk of growth. Global is still driving growth. Our activation solutions and optimization solutions via Cybids is still small, but nice contributor.

Speaker 2

So we are optimistic about continuing to look at a strong growth profile in the future, about getting our pipeline deals closed to drive the additional growth that we think that is out there. And again, the dynamics of our penetration in the market haven't changed. You mentioned in the call that less than half of our customers use for more of our solutions. So we've got lots of upselling to still do. And I think the ball is in our core right now.

Speaker 3

So we don't want to

Speaker 2

say this is all product development opportunity or it's all new solutions that are going to continue to drive growth. It's continuing to lean in, in places outside the U. S, continuing to lean in on upselling solutions to our current clients and continue to expand coverage across the platforms where we already have relationships. Those things which drove our growth in the past are going to continue to drive our growth in the future.

Speaker 13

So would it be fair to say that judging by your guidance, you're not expecting this pivot to yield results until next year? Or is it farther out than that?

Speaker 11

Yes, I

Speaker 3

think it's this will take longer than a few quarters to see it play out for sure.

Speaker 13

Thank

Operator

you. Thank you. And our And our next question comes from Robert Colbrich with Wells Fargo.

Speaker 6

If we go back to the Meadow brand safety evaluation going on right now, could you perhaps expand on the early advertiser response to or adoption of Meta's own platform safety tools? Essentially, how many among your customer base are sort of prepared to layer on your verification tools at this point? And anything you could say about the early response to the verification tools as well? And then finally, as we think about industry changes that we may see in 2025, wondering if you might be willing to give us a sense of TikTok U. S.

Speaker 6

Scale in terms of your exposure and how that's been contributing to growth? Thank you.

Speaker 2

Yes. So on the meta question, I think we mentioned that we're working we're in active tests with over 40 of our customers and many of them are some of our top 100 customers. The feedback has been solid. Many we've closed a number of activation deals after the test and it's pacing on the schedule and at the rate at which we expect it to. The nice part about that is getting into social, the number of impressions that we see across those platforms is pretty massive, right?

Speaker 2

It's the dollar spent, the impressions that are going across the news feed are big. So when we close the deals with a customer, there these are not small deals, they're pretty big deals. And I think the pacing of that, the testing that is going as planned. And again, we mentioned over 40 customers with a number of them already closing and we'll start activating in the second half of the year. So that's going well.

Speaker 2

With regard to TikTok, I think we mentioned almost 50% of our TikTok revenue is outside the U. S. And I think that's significant to note because we just started expanding the language footprint on TikTok the second half of last year and rolling into the first half of this year. So as we move into more language, as we move into more markets, that the balance between U. S.

Speaker 2

And the world will continue to shift probably towards more of the world than the U. S. Considering where we sit today. So I think it's a TikTok is a good growth driver. We still think there's legs there and we're not going to sit here and try to prognosticate on what happens to them in the U.

Speaker 2

S. But net net, they are growing their footprint outside of the U. S. With us, which provides opportunity. And also to put that in scale, Facebook and YouTube are still by far our largest social platforms.

Speaker 2

I think we've mentioned they're over 80% of our social revenue. So they are still the big dogs in this game.

Speaker 8

Got it. Thank you.

Operator

Thank you. And there are no further questions at this time. I would like to turn the floor back to Mark Zagorski for closing comments.

Speaker 2

All right. Thank you all for your time today. We remain excited about the significant opportunities that lie ahead in social, CTV and retail media channels we grow the value proposition with our customers around the world.

Operator

Thank you. And with that, we conclude today's call. All parties may disconnect. Have a great day.

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Earnings Conference Call
DoubleVerify Q1 2024
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