Fiverr International Q1 2024 Earnings Call Transcript

Quartr
Provided by Quartr
May 9, 2024

Key Takeaways

  • Q1 revenue of $93.5 million (up 6.3% YoY) and adjusted EBITDA of $16 million (17.1% margin) both came in above guidance, driven by disciplined top‐of‐funnel investments and efficiency improvements.
  • Gross merchandise volume (GMV) grew 2% YoY, with complex services accelerating to double‐digit growth and now representing over one-third of the marketplace as Fiverr moves upmarket.
  • AI‐related offerings saw 95% YoY GMV growth, backed by over 10,000 AI experts and the Neo AI matching tool, which tripled conversion rates for recommended projects.
  • Fiverr launched a $100 million stock repurchase program, underscoring confidence in its free cash flow generation and long-term fundamentals.
  • Overall active buyer growth remained muted, but spend per buyer hit an all-time high of $284—an 8% increase YoY—reflecting success in attracting and retaining higher-value customers.
AI Generated. May Contain Errors.
Earnings Conference Call
Fiverr International Q1 2024
00:00 / 00:00

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Operator

Good day and thank you for standing by. Welcome to the Fiverr Q1 fiscal 2024 earnings conference call. At this time, all participants are in a listen-only mode. After the speaker's presentation, there will be a question-and-answer session. To ask a question during the session, you will need to press star one one on your telephone. You will then hear an automated message advising your hand is raised. To whisper your question, please press star one and one again. Please be advised that today's conference is being recorded. I would now like to hand the conference over to your speaker today, Jinjin Qian. Please go ahead.

Jinjin Qian
EVP of Strategic Finance and Investor Relations at Fiverr

Thank you, Operator, and good morning, everyone. Thank you for joining us on Fiverr's earnings conference call for the first quarter that ended March 31st, 2024. Joining me on the call today are Micha Kaufman, Founder and CEO, and Ofer Katz, President and CFO. Before we start, I'd like to remind you that during this call, we may make forward-looking statements, and these statements are based on our current expectations and assumptions as of today, and Fiverr assumes no obligation to update or revise them. A discussion of some of the important risk factors that could cause actual results to differ materially from any forward-looking statements can be found under the risk factors section in Fiverr's most recent Form 20-F and other filings with the SEC. During this call, we'll be referring to some key performance metrics and non-GAAP financial measures, including adjusted EBITDA and adjusted EBITDA margin.

Jinjin Qian
EVP of Strategic Finance and Investor Relations at Fiverr

Further explanation and a reconciliation of each of the non-GAAP financial measures to the most directly comparable GAAP measures is provided in the earnings release we issue today in our shareholder letter, each of which is available on our website at investors.fiverr.com. Now I'll turn the call over to Micha.

Micha Kaufman
Founder and CEO at Fiverr

Thank you, Jinjin. Good morning, everyone, and thank you for joining us. We kicked off 2024 with a strong set of results. Both revenue and adjusted EBITDA for Q1 exceeded expectations, driven by strong execution across the marketplace and Fiverr Business Solutions. We continue to evolve our platform to accommodate not only small businesses fulfilling small tasks, but also larger wallet customers purchasing more complex and larger ticket-sized services. The strategy is working particularly well amid the current macro environment as we remain efficient and disciplined with our top-of-funnel investments while leaning into product and innovation to drive wallet share expansion. AI continues to have a net positive impact on our business as complex services continue to grow faster and represent a bigger portion of our business. Demand for AI-related services remains strong, as evidenced by 95% year-over-year growth in GMV from AI service categories.

Micha Kaufman
Founder and CEO at Fiverr

Chatbot development was especially popular this quarter as businesses look for ways to lean into GenAI technology to better engage with customers. For example, we have seen a hospitality company building a conversational tool for customers to manage bookings or an online learning platform creating a personalized learning menu and tutoring sessions for children. With an over 10,000 and growing AI expert pool, Fiverr has become the destination for businesses to get help implementing GenAI and take their business to the next level. We've also seen very promising signals on Fiverr Neo, the AI matching assistant that we launched last year. Neo enables our buyers to have a more natural purchasing path by creating a conversational experience that leverages the catalog data and search algo. Answers and steps are provided based on buyers' questions and the stage of the search.

Micha Kaufman
Founder and CEO at Fiverr

As a result, we saw that nearly one-third of the buyers who received seller recommendations from Neo ended up sending a project brief to the seller, and the overall order conversion is nearly three times that of the marketplace average. This really gives us confidence and excitement in the potential we could unlock by investing in AI matching technology. The strong Q1 result, together with the momentum we are seeing across going up market in AI, are giving us confidence in delivering the targets we set for this year. Of course, we are not here just to deliver the year, but rather to drive the next wave of work transformation and AI innovation. So many exciting product initiatives are happening at Fiverr right now as we work tirelessly towards our summer product release.

Micha Kaufman
Founder and CEO at Fiverr

Without jumping the gun on the release, I want to give you some color on how we are thinking about the business and the opportunity more broadly. I'll expand on three areas: product leadership, data and AI matching, and brand and traffic. First, let's talk about product leadership. We have been a product-led company ever since we started in 2010. We pioneered the concept of service as a product and built an extensive service catalog covering any digital service you can think of, turning a super opaque, inefficient experience of hiring a freelancer into a modern, delightful e-commerce experience. Our product innovation pace picked up even more in recent years as the scale of our marketplace significantly expanded.

Micha Kaufman
Founder and CEO at Fiverr

This includes monetization products such as Promoted Gigs and Seller Plus, AI innovation such as Logo Maker, AI Auditions, to the latest groundbreaking Fiverr Neo, business solutions offering such as Project Partner and Fiverr Certified, and numerous products and features such as Fiverr Discover, Milestone, and subscriptions that empower our community to work better and smarter. We're always leading the curve of innovation that powers growth not only for us, but for the industry. As our teams work towards our July product release, we are focusing on deepening trust and leveraging AI to reimagine every aspect of the customer journey. This includes improving our catalog and building new experiences to enable high-stakes, high-trust work to happen on Fiverr.

Micha Kaufman
Founder and CEO at Fiverr

We are strengthening our muscle in knowing our customers better in order to provide them with better matching, better recommendations, and better customer care, all of which leads to more trust for Fiverr as a platform. We are already seeing some of the benefits in unlocking wallet share and driving a mixed shift towards complex services on Fiverr. We are going to see more impact down the road. Second, data and AI matching. Fiverr is unique in the sense that we are not just a platform that connects businesses with freelancers. The entire work actually happens on Fiverr. That is really the secret sauce that enables us to do matching in such a simple, accurate, and seamless way. With generative AI, there's incredible potential to take that experience to a whole new level.

Micha Kaufman
Founder and CEO at Fiverr

Just to give you some idea of the scale we operate, in 2023, over 38 million files were exchanged on our platform. On average, 2.5 million messages were sent between buyers and sellers on a daily basis. We are experimenting with GenAI technology on how to unlock the potential of that massive data on Fiverr in order to enable buyers and sellers to have more information, search and browse in new ways, ask more complex questions, and ultimately make better, more informed choices on Fiverr. Third, brand and traffic. Fiverr has built one of the most recognizable brands in our industry, leading in aided and unaided brand awareness among other freelance marketplaces. Fiverr.com continues to be one of the highest traffic websites as businesses of all sizes come to fulfill digital services, and freelancer talent across the world come to find opportunities.

Micha Kaufman
Founder and CEO at Fiverr

This gives us a lot of opportunity to bring helpful GenAI features and capabilities to people everywhere and improve their businesses. As we continue to build our brand equity, we believe the opportunities lie not only in the U.S., where we have the strongest foothold, but there is also a potential to grow international awareness. We have been especially successful in our recent efforts across the U.K., Germany, and France, where we partnered with local influencers to launch various campaigns. There is also a lot to do in expanding our reach and channels with business customers. And we have barely scratched the surface. So these are the key competitive moats that we enjoy today. And we will continue investing in down the road.

Micha Kaufman
Founder and CEO at Fiverr

This time last year, I shared with you how excited I am with the GenAI development and how I think it's going to be a multi-year tailwind for Fiverr. I'm really pleased to say that over the past year, the entire Fiverr team has turned that excitement into ideas and projects already operating across our platform. We are going to see many more of them coming to fruition this year. I'm very excited about what's to come and can't wait to share those updates with you in the coming quarters. With that, I'll turn the call over to Ofer, who will share some financial highlights.

Ofer Katz
President and CFO at Fiverr

Thank you, Micha. Good morning, everyone. We are off to a great start in 2024. Revenue for Q1 was $93.5 million, up 6.3% year-over-year at the top end of our guidance. Adjusted EBITDA was $16 million above our guidance range and representing an adjusted EBITDA margin of 17.1%. The strong performance speaks to the strategy we laid out at the beginning of the year and the consistency in our execution amid a volatile macro environment. We are confident in executing the remainder of the year successfully while making strategic long-term investments, as Micha outlined. We continue to improve the underlying fundamentals across our business. GMV on the platform grew 2% year-over-year, an acceleration from 1% last quarter as our efforts to grow complex services and push upmarket paid off. Complex services continue to grow at a healthy double-digit rate and now represent over one-third of our marketplace.

Ofer Katz
President and CFO at Fiverr

We continue to see AI as a net positive impact for us, driving significant growth in new categories such as chatbot development and generating more demand in complex services categories where human skills are essential to provide authentic and high-quality output. Active buyers for Q1 was 4 million. Spend per buyer was $284, as we continue to double down on our upmarket effort to attract high-value quality buyers. While overall active buyer growth was muted, high-value buyers who spend over $500 annually continue to show robust growth, up 4% year-over-year. Not only are we seeing more SMBs with deeper wallets come to Fiverr, we are also increasingly becoming a destination for mid to large-sized companies to fulfill digital services. Overall spend per buyer grew 8% year-over-year, the highest growth we've ever had in over a year.

Ofer Katz
President and CFO at Fiverr

We are very encouraged with our progress on expanding customer wallet share, especially given its compounding impact on our cohort and their long-term revenue streams. Take rate on our platform continues to be strong and expanding. Take rate for Q1 was 32.3%, up 190 basis points from a year ago. Both seller monetization programs continue to show robust growth. Promoted Gigs grew over 55% year-over-year, and Seller Plus grew over 75% year-over-year. We are also seeing some momentum from managed services offering within Fiverr Business Solutions as larger businesses look for end-to-end support from Fiverr in order to deploy freelancers at scale. We believe there are a lot of opportunities to double down in this area to further penetrate certain complex service categories, especially in the programming and tech vertical. A few weeks ago, we announced our first-ever stock repurchase program of up to $100 million.

Ofer Katz
President and CFO at Fiverr

This program demonstrates our confidence in the underlying fundamentals of our business and our commitment to creating shareholders' value. We believe our current stock price represents an attractive opportunity to do a repurchase. We expect to start executing the repurchase program immediately. Our strong balance sheet and strong free cash flow generation provide us with a financial capability to return capital to our shareholders while also continuing to invest in our key growth initiatives. Now, turning to guidance. For the second quarter of 2024, revenue is expected to be $93.5 million-$95.5 million, representing year-over-year growth of 5%-7%. Adjusted EBITDA is expected to be $16 million-$18 million, representing an adjusted EBITDA margin of 18% at the midpoint.

Ofer Katz
President and CFO at Fiverr

For the full year of 2024, we are raising the bottom end of our guidance and now expect revenue to be in the range of $381 million-$387 million, representing year-over-year growth of 5%-7%. Adjusted EBITDA is now expected to be in the range of $67 million-$73 million, representing an adjusted EBITDA margin of 18.2% at the midpoint. Our improved guidance reflects our strong performance in Q1 and is largely consistent with the assumption from the beginning of the year. With that, we'll now turn the call over to the operator for questions.

Operator

Thank you. As a reminder, to ask a question, please press star one one on your telephone and wait for your name to be announced. To whisper your question, please press star one and one again. We will now take the first question coming from the line of Ron Josey from Citi. Please go ahead.

Ron Josey
Ron Josey
Managing Director at Citi

All right. Thanks for taking the question. Micha, I was really fascinated and interested in all the commentary around AI. And so I wanted to hear just a little bit more about the approach that Fiverr is taking now that you have 10,000, I think, expert networks on the platform, the commentary around chatbot community, and things along those lines. So any insights or more details on the type of projects that you're seeing come in with AI would be really helpful here. And with that, maybe as the mix shift goes upstream and as we talk about Fiverr Business and more complex projects, just Ofer, remind us more about the trajectory on spend per buyer going forward. That was a very strong number here. And I wanted to get your thoughts on how that might progress throughout the year. Thank you.

Micha Kaufman
Founder and CEO at Fiverr

Good morning, Ron. Thanks for the question. So with regards to the AI and the development there, we're definitely seeing a tailwind in those categories. And these belong more in the complex section of categories. Those include categories that allow businesses to integrate AI into their products. I think we called out the fact that there is an increase in AI avatars in professional chatbots for customers. And we're seeing very high demand across those areas, which is the reason why it was important for us to have sufficient talent on the supply side and very professional one. As said, since a lot of it has to do with software development, these are obviously more complex types of projects that are associated with higher prices and more complex needs. And all of that contributes not only to growth as a category itself, but also the growth in spend per buyer.

Micha Kaufman
Founder and CEO at Fiverr

We're definitely seeing this continuing, which is why, as I've said, it was important for us to have a robust supply side on the marketplace. We'll continue to update as we see those services evolve. It's not just those services on the catalog, but also the fact that we're using AI extensively in the product itself to make the experiences of the customers and the sellers much, much better.

Ofer Katz
President and CFO at Fiverr

Ron, this is Ofer on the second part of the question under your spend per buyer growth. So we've seen tremendous growth this quarter of 8% year-over-year. And this is a clear indication for the efforts we are making and going up market, whether throughout the marketing channel focused on high-value buyer or product initiatives under the Business Solution platform. Those, as it's a clear majority of those efforts. And we think there is a room for us to further expand the spend over time as we keep investing in going up market and complex services. And just as Micha mentioned a minute ago, it will not necessarily grow at the same pace. But we do think there is a room to grow. And as we maintain the focus on the strategy of going up market, we believe the spend per buyer will grow accordingly.

Ron Josey
Ron Josey
Managing Director at Citi

Okay. Thank you, Micha. Thank you, Ofer.

Micha Kaufman
Founder and CEO at Fiverr

Thank you, Ron.

Operator

Thank you. We will now take the next question from the line of Douglas Anmuth from JPMorgan. Please go ahead.

Douglas Anmuth
Douglas Anmuth
Managing Director at JPMorgan

Thanks for taking the questions. Micha, I wanted to dig into two topics from the letter: trust on the platform and then also the potential with agencies. So in terms of trust, can you just talk about what high-value buyers are telling you that they need to spend more and then what some of those key initiatives are? And then on agencies, if you could just talk more about the potential there, some of the progress you've seen in digital marketing and tech, and then what other verticals might be attractive to target going forward. Thanks.

Micha Kaufman
Founder and CEO at Fiverr

Thanks for the questions, Doug. Good morning. Yeah. So we've mentioned trust as one of the main drivers when we think about the ability to fulfill more complex projects. And as you think about it, the higher the spend is, the higher the trust that needs to be between the customers and the platform and the service providers, which is also one of the reasons why we're investing in agencies. So these two questions are connected from our end. And this is why we've seen agencies as a proxy for creating trust and quality, which is why we started to have more exposure to agencies on the platform in specific categories for many reasons, mostly being competitive reasons. We didn't list the categories in which we're going to continue rolling this out. But the plan is to continue rolling this out across many categories.

Micha Kaufman
Founder and CEO at Fiverr

And the signs that we're seeing so far are very promising. We're seeing great conversion. We're seeing much more complex services. And we're seeing that the overall spend that our buyers are doing with us when they work with agencies is multiple times what they do on average. So for all of these reasons, it's important for us to continue investing in it. And again, this is all about decision-making, which is also the reason why we were making the technology behind the matching algorithms much more sophisticated so we can actually provide matching with the types of talent that instill trust in the customers, and again, depending on the complexity of the project.

Douglas Anmuth
Douglas Anmuth
Managing Director at JPMorgan

Thank you, Micha.

Operator

Thank you. We will now take the next question from the line of Andrew Boone from JMP Securities. Please go ahead.

Andrew Boone
Andrew Boone
Managing Director at JMP Securities

Thanks so much for taking my questions. I wanted to follow along with that last question. As we do think about going after more complex gigs on Fiverr, Micha, can you talk about how the product needs to evolve in terms of moving away from just simple kind of point-and-click gigs versus something that may be more complex? What do you guys need to do to really bring more liquidity for complicated gigs? And then would love to hear more about take rate on the platform. Again, we saw it step up this quarter. How should we think about that going forward in the trajectory of take rates and the sustainability there? Thanks so much.

Micha Kaufman
Founder and CEO at Fiverr

Good morning, Andrew. Thanks for the question. So when we think about more complex services, this is actually what we've been doing with the types of solutions that we were building under the umbrella of the Fiverr Business Solutions. Meaning that in some cases, when the gig model can satisfy a need, then a pre-package model is sufficient. In some cases, a more bespoke type of treatment is needed in order to satisfy the need of a customer. And for that, we have multiple models. And again, I don't want to jump the gun as to what we're going to start introducing in our summer release. It is coming soon. So I'm not going to get into details.

Micha Kaufman
Founder and CEO at Fiverr

But for example, solutions like product management, where you can actually tackle more complex projects through the usage of a product manager that can orchestrate the entire project for you, is one of these solutions. Actually, in some cases, agencies are able to provide these types of project solutions. And there is a number of additional ways for customers to satisfy their more complex needs, which we're going to get to in our next earnings once we have the summer release behind us. So unfortunately, with some of that information, we'll have to wait a little while. The second one was take rate. Maybe Ofer, you want to answer that.

Ofer Katz
President and CFO at Fiverr

In terms of take rate, this question has been asked, I think, since we're on public, about the sustainability of take rate. We always said pretty much the same. We feel very confident with the take rate as it is now. It is based on two layers. One is transactional, and the second part is value-added services. The reason for the expansion is additional services that we offer both on the seller side and buyer side. We mentioned on the shareholders' letter the Promoted Gigs and Seller Plus contribution, 55% and 75%. We believe there is a room for both products to grow beyond. We also think that there are other products in the pipeline that might contribute on top. Confidence is high. We think that there is a room for us to extend take rate modestly over the next few quarters.

Andrew Boone
Andrew Boone
Managing Director at JMP Securities

Thank you.

Operator

Thank you. We will now take the next question from the line of Jason Helfstein from Oppenheimer. Please go ahead.

Jason Helfstein
Jason Helfstein
Managing Director at Oppenheimer

Thanks. Two questions. One, just on the spend per buyer, is there a way to kind of say how much of the improvement was due to improvement in SMB spend versus kind of moving up market to mix? And then second, I mean, you talked about how you are seeing clear momentum around AI categories and demand. I mean, can you maybe give the offsetting factors? Give us a sense of where you're seeing kind of headwinds or negative pressure from AI that may be cutting into certain categories that are just not as important. And are you able to kind of distill that from other macro factors that could also be affecting those categories? Thank you.

Micha Kaufman
Founder and CEO at Fiverr

Morning, Jason. So on the spend per buyer, it is more driven by the investment that we're doing in going up market, which shouldn't be a surprise. When we think about customer acquisition in general, we've been focusing on high-value buyers, those who are spending more with us. And that cohort continues to grow. Second thing is that we know that core behavior continues to improve in the sense that the customers that we acquire spend materially more in their first transaction with us and then in subsequent transactions. So all of that is what is mostly contributing to spend per buyer. We haven't seen any macro changes, meaning macro is not getting better. And by the way, again, I don't think it should be a surprise to anyone. If you think about the macro conditions, they haven't changed thus far.

Micha Kaufman
Founder and CEO at Fiverr

But definitely, the investment that we're doing in those better, higher-quality cohorts is paying off, and the spend per buyer is a good reflection of it. The second part of your question about the clear momentum that we're seeing with AI so we mentioned in the previous earnings the fact that the negative impact that we're seeing from AI is mostly around the very simple types of services. Those are normally services that would sell for $10-$15, which is I mean, we are moving. I mean, the majority of the majority of contribution is coming from more complex services anyway. And as I said, we continue to see AI as a net positive. So it's contributing more than the offsetting factors of simple product. It happens across several categories in several verticals. But there's nothing specific to call out.

Micha Kaufman
Founder and CEO at Fiverr

Even you look at areas that you might think that AI would influence significantly, like translation. But what you're seeing is actually that the very simple services around translation are being affected. The more complex types of services are not. I mean, if you would publish a book and then want to translate it into a different language that you don't command, I would doubt that you would let AI translate it and go publish the outcome without actually verifying it. So these are examples.

Jason Helfstein
Jason Helfstein
Managing Director at Oppenheimer

You get a lot more interesting book that way.

Micha Kaufman
Founder and CEO at Fiverr

I mean, yeah. I mean, the outcome might be surprising with all the hallucinations that AI likes to do.

Jason Helfstein
Jason Helfstein
Managing Director at Oppenheimer

But the point is things like Logo, for example, right, which again, going back to the very early history of the company, right, that was this is like a low ARPU type thing. Even in that, it is an area that you're still actually seeing people using this. And it's not like the logos have gone to zero on Fiverr.

Micha Kaufman
Founder and CEO at Fiverr

Correct. Again, I mean, if you're a serious business that takes your design, your brand seriously, you would take an expert to actually work. I'm sure many experts actually use AI tools in their process of work, but they don't rely on blindly letting AI run the work for them. It is more of the modern tech that they use in order to amplify their creative process.

Jason Helfstein
Jason Helfstein
Managing Director at Oppenheimer

Yeah. I appreciate the color. Thank you.

Micha Kaufman
Founder and CEO at Fiverr

Thank you, Jason.

Operator

Thank you. We will now take the next question from the line of Matt Farrell from Piper Sandler. Please go ahead.

Matt Farrell
Matt Farrell
Senior Research Analyst at Piper Sandler

Thanks for taking my question, guys. As you continue to prioritize the move up market, can you just remind us of the go-to-market strategy for the larger wallet clients? As we progress along this move, how should we think about the need for a salesforce as you move forward? Thanks.

Micha Kaufman
Founder and CEO at Fiverr

Morning, Matt. Thanks for the questions. So we've talked about this in previous quarters as well. When you look at the top-of-funnel traffic that comes to Fiverr, it contains all the customers that we need to go up market. And in most cases, it's just identifying who those customers are and making sure that we drive them to the best experience within the product. And in our case, it's the types of solutions that are offered by the Fiverr Business Solutions suite with Pro leading that suite. And to increase that, we have introduced a number of additional programs, like the partnership program, Certified, in Enterprise, which allows us to really entertain all the range of different customers as we go up market. But as I've said, in most cases, I mean, the sales team here on the enterprise side is extremely small.

Micha Kaufman
Founder and CEO at Fiverr

We're able to continue adding a lot of big logos into our products. The majority is coming from the funnel that comes to Fiverr. And as we become better at identifying those customers and pairing them with the right solutions, the better the conversion and the engagement that we're getting with these customers.

Matt Farrell
Matt Farrell
Senior Research Analyst at Piper Sandler

Thanks. Congrats on the share repurchase authorization. Just given that it's your first program and the strength of your balance sheet, how should we be thinking about the pace of buybacks as you kind of start to implement the program? Thanks.

Micha Kaufman
Founder and CEO at Fiverr

Thank you. In general, I think we've given color on our remarks. But again, this really reflects our confidence in Fiverr's long-term opportunity. Given the fact that we have a very strong balance sheet and free cash flow, we have the ability to invest into growth while also returning some shareholder value. We've put this plan in place so that we can execute it as fast as possible. For as long as the stock is cheap, right? The speed really will depend on strategic decisions and market conditions. We said that this would be our strategy moving forward. As you said, this is the first time that we're doing it. But as long as these conditions are met, we're going to do it as fast as possible.

Matt Farrell
Matt Farrell
Senior Research Analyst at Piper Sandler

Awesome. Thanks again, guys.

Micha Kaufman
Founder and CEO at Fiverr

Thank you.

Operator

Thank you. We will now take the next question from the line of Eric Sheridan from Goldman Sachs. Please go ahead.

Eric Sheridan
Eric Sheridan
Managing Director at Goldman Sachs

Thanks so much for taking the question. Just one, if I could. When you think about the international opportunity, how should we be thinking about going deeper in the markets you're already in versus continuing to expand the geographic footprint in the years ahead? And how much of an element of the decision between either or both of those options are down to a better macro environment and maybe a little bit more visibility into return on investment to sort of widen out that purview? Thank you.

Micha Kaufman
Founder and CEO at Fiverr

Morning, Eric. Thanks for the questions. Yeah. So as we noted, the focus that we have on the international is mostly around U.K. and Germany right now. And we're seeing that they're doing well. They're growing faster than the U.S. under these conditions. And I think that the key to that is, A, there is more of an on-top potential outside of the U.S. The U.S. has a different level of maturation when you think about working with freelancers and agencies. And Europe is picking up. Macro conditions are not materially different, but they are different. And the strategy of optimizing the different marketing channels or customer engagement channels are something that we've been perfecting over the past few quarters.

Micha Kaufman
Founder and CEO at Fiverr

And I think that coupled with the fact that we've identified some cultural changes that require some product tweaking in order to optimize the experience in different locales has altogether proven itself to be working out well, which is the reason why it's growing faster. We'll continue doing that. The opportunity for growth is obviously very, very large. If you think about just Europe combined in terms of SMB size, the SMBs in Europe combined is one and a half times larger than the US, meaning that there's plenty of potential to continue growing there. And obviously, when macro improves, growth is going to be easier and cheaper.

Operator

Thank you. We will now take the next question from the line of Bernie McTernan from Needham & Company. Please go ahead.

Stefanos Crist
Stefanos Crist
Internet Equity Research Associate at Needham & Company

Hi. This is Stefanos Crist calling in for Bernie. Thanks for taking our questions. I just wanted to clarify. The complex services getting over to a third of the marketplace, is that GMV or the number of jobs? And maybe what are you contemplating for that mix shift for your fuller guidance? Thank you.

Micha Kaufman
Founder and CEO at Fiverr

The short answer is it's GMV. Our expectation is that complex will continue to grow.

Stefanos Crist
Stefanos Crist
Internet Equity Research Associate at Needham & Company

Got it. Thank you.

Operator

Thank you. We will now take the next question from the line of Rohit Kulkarni from Roth MKM. Please go ahead.

Rohit Kulkarni
Managing Director at Roth MKM

Hey. Thanks for taking my questions. A couple, if I could. One on AI. This 95% growth in AI GMV, it might be coming off of a small base, but do you see that trend line accelerate as I'm sure there are new types of use cases getting unlocked as well as new types of buyers coming in? And any more color on this AI-related GMV, where is it coming from? Where is the strength manifesting in right now, either small versus high-value buyers or repeat buyers getting more active versus net new buyers coming to the platform? So that's my first question on AI. And second, to the extent you can comment on how you feel about the long-term profitability of the business. Clearly, with the share buyback, you have greater conviction.

Rohit Kulkarni
Managing Director at Roth MKM

There's a high likelihood that you're closing in on high teens EBITDA margin as the year exits. So perhaps talk about how high do you think this business's profitability can go? And there are marketplaces of your similar characteristic that have demonstrated 30%, 35% margins over the future. So I would love to see how you're thinking now that last 18 months you've provided a very strong track record of kind of stabilizing, growing, and then improving profitability. So thank you.

Micha Kaufman
Founder and CEO at Fiverr

Good morning, Rohit. Thanks for the question. Yeah. So you're right. AI is still pretty new. So as a base, it is growing off. It is obviously a new category. But we continue to add a lot of new AI categories constantly as the technology evolves. And overall, we're seeing lots of buyers coming to Fiverr as a destination for those services. So we are becoming synonymous with these types of services. And as we mentioned on the call, we're seeing over 10,000 AI experts on the supply side. It's continuing to grow. And we're seeing that demand coming both from new customers and repeat customers. Some customers are getting to us through these categories. And obviously, these categories have a higher ticket size. They're, by definition, more complex and require bespoke development. And we're seeing our existing customers using that.

Micha Kaufman
Founder and CEO at Fiverr

So this is definitely a great influence both on the top of funnel for acquisition, but also for retention. As to long-term, so I think you've said it. We've been taking very consistent steps to improve EBITDA margin over the past few quarters. Nothing was a huge step function, but more a very thoughtful way of improving the margin as we continue to not neglect growth, which is very important. We set up the 25%, and the idea is to get there. Will there be an opportunity to increase that after we meet that number? Potentially, yes. And instead of throwing promises at this point, we want to make sure that we continue the consistent execution towards the long-term margin goal that we've set up.

Rohit Kulkarni
Managing Director at Roth MKM

Great. Great. Thank you.

Operator

Thank you. We will now take the last question from the line of Marvin Fong from BTIG. Please go ahead.

Marvin Fong
Marvin Fong
Director at BTIG

Great. Good morning. Thanks for taking my question. Just one for me. I didn't want to actually talk about EBITDA a little closer here, just specific to this year. So very strong performance in the first quarter above the top end of your guide. As I think you reiterated the top end and raised the lower end of EBITDA guidance for a year, but just curious what was sort of the thought or what's your view of EBITDA margins for the balance of the year? Being conservative is understandable in this environment, but is there any moving parts we should be aware of? Do you kind of plan to increase some OpEx items or anything along those lines? Just any additional color on how we should think about EBITDA for the rest of the year would be great. Thanks.

Ofer Katz
President and CFO at Fiverr

Hey, Marvin. I think that given the macro continues to be a challenge, we are very prudent in our guidance. We haven't changed anything on the baseline assumption from the beginning of the year other than being more confident in our ability to deliver. So during this kind of period, the way we manage the business is very careful, balancing between growth and keeping the healthiness of the business. And I think you can see the outcome. The plan for the remainder of the year is to continue to invest in product as we expand into more complex projects and going up market, continue to invest in marketing as long as the market allows us to be very efficient. And you can see the TROI, how it behaves quarter-over-quarter, and make sure we grow on a healthy pace and improving the EBITDA throughout the remainder of the year.

Ofer Katz
President and CFO at Fiverr

But there's no moving part that I think you guys are not aware of.

Marvin Fong
Marvin Fong
Director at BTIG

That's great. Thanks, Ofer, for that insight. Appreciate it.

Operator

Thank you. There are no further questions at this time. I would like to hand back over to the speakers for closing remarks.

Micha Kaufman
Founder and CEO at Fiverr

Thank you, Sandra, for moderating this call. Thank you, everyone, for participating. We wish all of you a great day and look forward to seeing you very soon. Have a great day.

Operator

This concludes today's conference call. Thank you for participating. You may now disconnect.

Analysts
    • Andrew Boone
      Managing Director at JMP Securities
    • Douglas Anmuth
      Managing Director at JPMorgan
    • Eric Sheridan
      Managing Director at Goldman Sachs
    • Jason Helfstein
      Managing Director at Oppenheimer
    • Jinjin Qian
      EVP of Strategic Finance and Investor Relations at Fiverr
    • Marvin Fong
      Director at BTIG
    • Matt Farrell
      Senior Research Analyst at Piper Sandler
    • Micha Kaufman
      Founder and CEO at Fiverr
    • Ofer Katz
      President and CFO at Fiverr
    • Rohit Kulkarni
      Managing Director at Roth MKM
    • Ron Josey
      Managing Director at Citi
    • Stefanos Crist
      Internet Equity Research Associate at Needham & Company
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