Qudian (NYSE:QD) Inc is a Beijing-based online consumer finance company that specializes in leveraging technology to provide small, short-term credit products to underserved consumers in China. The company operates through a digital platform that assesses creditworthiness using big data analytics, artificial intelligence, and machine learning. By automating the credit approval process, Qudian aims to deliver a seamless, user-friendly experience for borrowers seeking quick access to funds for everyday needs such as education, healthcare, and travel.
Qudian’s suite of products includes revolving credit lines, installment-based loans and point-of-sale financing solutions. These offerings are primarily targeted at young adults and urban professionals who may lack traditional collateral or credit histories. The company partners with major e-commerce platforms and social media channels to integrate its financing options directly into the online shopping experience. This embedded lending model helps Qudian maintain low acquisition costs while opening credit lines at the moment of purchase.
Since its founding in 2014, Qudian has expanded its geographic footprint across major metropolitan areas in Mainland China. After listing on the New York Stock Exchange in 2017, the company continued to invest in technology-driven underwriting and risk management systems. Qudian has also diversified into savings and wealth management products for its lending customers, aiming to build a broader financial ecosystem underpinned by digital capabilities.
Leadership at Qudian is spearheaded by co-founder and Chief Executive Officer Min Luo, who holds a background in technology and consumer internet services. Under Luo’s direction, Qudian has experienced rapid growth by focusing on data-driven decision making and regulatory compliance. The company’s management team comprises seasoned professionals with expertise in financial services, risk management and software development, positioning Qudian to adapt to evolving market conditions in China’s fintech landscape.
