Thor Industries (NYSE:THO) (NYSE: THO) is one of the world’s leading manufacturers of recreational vehicles (RVs), serving customers through a broad portfolio of brands that span motorhomes, travel trailers, fifth wheels and specialty vehicles. Headquartered in Elkhart, Indiana, the company’s operations encompass product design, manufacturing, sales and distribution, with manufacturing facilities primarily located in the United States, Canada and Europe. Through an extensive dealer network, Thor Industries brings leisure and outdoor lifestyle products to retail locations across North America, as well as select markets in Europe and Australasia.
The company’s product lineup encompasses towable RVs under brands such as Keystone, Jayco, Airstream, and Heartland, as well as motorized offerings through Thor Motor Coach, Dutch Star and Entegra Coach. Each brand focuses on distinct customer segments, from entry-level travel trailers to luxury motorhomes, with features ranging from residential-style kitchens and entertainment systems to advanced chassis and safety technologies. In addition to recreational vehicles, Thor’s diversified portfolio includes specialty products such as park models and chassis components for strategic partners in related industries.
Founded in 1980 by Wade Thompson and Peter Orthwein, Thor Industries grew rapidly through both organic expansion and strategic acquisitions, including the 1986 purchase of Airstream and the 1991 acquisition of Dutchmen. The company went public in 1984 and has since built a global footprint, extending its reach through European RV maker Erwin Hymer Group in 2018 and other targeted investments. This growth strategy has enabled Thor to capitalize on trends in outdoor recreation and leisure travel, while leveraging manufacturing efficiencies and shared research and development across brands.
Under the leadership of President and Chief Executive Officer Robert Martin, who joined Thor in 2008 and assumed the CEO role in 2013, the company has emphasized continuous product innovation, quality enhancements and a customer-centric approach. The senior management team draws on decades of experience in manufacturing, engineering, marketing and supply chain management to navigate cyclical market conditions and evolving consumer preferences. As Thor Industries continues to drive growth, it remains focused on expanding its market presence through new product introductions, digital retail initiatives and sustained operational excellence.
