NASDAQ:LGMK LogicMark Q2 2024 Earnings Report $0.0040 0.00 (0.00%) As of 03:56 PM Eastern ProfileEarnings History LogicMark EPS ResultsActual EPS-$24.00Consensus EPS -$26.75Beat/MissBeat by +$2.75One Year Ago EPSN/ALogicMark Revenue ResultsActual Revenue$2.34 millionExpected Revenue$2.37 millionBeat/MissMissed by -$30.00 thousandYoY Revenue GrowthN/ALogicMark Announcement DetailsQuarterQ2 2024Date8/13/2024TimeN/AConference Call DateTuesday, August 13, 2024Conference Call Time4:30PM ETUpcoming EarningsLogicMark's Q1 2025 earnings is scheduled for Tuesday, August 12, 2025Conference Call ResourcesConference Call AudioConference Call TranscriptPress Release (8-K)Quarterly Report (10-Q)Earnings HistoryCompany ProfilePowered by LogicMark Q2 2024 Earnings Call TranscriptProvided by QuartrAugust 13, 2024 ShareLink copied to clipboard.There are 4 speakers on the call. Operator00:00:00Good afternoon, and thank you for participating in today's Q2 2024 Conference Call. Joining me from LogicMark today are Charlene Simmons, Chief Executive Officer and Mark Archer, Chief Financial Officer. During this call, management will be making forward looking statements, including statements that address LogicMark's expectations for future performance or operational results and anticipated product launches. Forward looking statements involve risks and other factors that may cause actual results to differ materially from those statements. For more information about these risks, please refer to the risk factors described in LogicMark's most recent filed annual report on Form 10 ks and subsequent periodic reports filed with the SEC and LogicMark's press release that accompanies this call, particularly the cautionary statements in it. Operator00:00:52The content of this call contains time sensitive information that is accurate only as of today, August 13, 2024. Except as required by law, LogicMark disclaims any obligation to publicly update or revise any information to reflect events or circumstances that could occur after this call. It is now my pleasure to turn the call over to Shailene Simmons. Speaker 100:01:17Thank you, Olivia. I'd like to start by congratulating the team for the progress that we've made thus far in transforming ourselves to a personal safety company, a solutions provider that meets the needs of a much broader audience of people at various stages and with various needs in their lives. When I first joined as CEO, we were a hardware company generating one time revenue from sale of our personal emergency response systems to the government's Veterans Administration. While we had and still do have a long standing relationship meeting the needs of our valued veterans, I knew there was a greater potential. So as the team came together, we laid out our vision for Care Village, a connected care ecosystem that is both reactive and predictive. Speaker 100:02:08For those of you familiar with the technology space, you know that it takes time to upgrade a technology stack. When I arrived, the company's focus was very narrow and innovation had stagnated with nothing new introduced since 2015. Today, we are very different. We had our heads down since mid-twenty 21, focusing on paving the right path to expand our footprint in a much larger personal safety and elder care market. As a result, we have modernized existing products and developed new solutions. Speaker 100:02:45We now offer 5 PRRS solutions that include features such as advanced fall detection, geofencing for memory care, connect the cloud and caretaker app support. This also includes the use of big data, sensors, artificial intelligence and machine learning. We've also introduced a personal safety solution with the Aster Safety app, which comes with a Bluetooth button. With our new technology stack, there are now opportunities to expand and add on features that could be tied to a partner's technology or services, and it also allows us to accommodate white labeling and other opportunities for partnerships. We've also been building a strategic intellectual property fence around our care village. Speaker 100:03:45Since I arrived at the company in mid-twenty 21, we filed 14 patents. Our newest patent filed this week relates to risk and safety metrics calculation and assessment using sensors and algorithms, which integrate with our PERS and personal safety products and services. Other patents cover areas such as artificial intelligence, game theory, digital twins, environmental sensing, personalized behavior monitoring and more. So we built a robust IP portfolio, which is remarkable for a team of our size and in such a short period of time. And this asset will serve as another catalyst to grow sales through potential licensing agreements. Speaker 100:04:31In the months ahead, we'll be focusing on expanding sales and marketing efforts across all our customer channels, including government, B2C and B2B. I'm proud of the fact that we have been both we have both at home and on the go solutions at varying price points. And with both reactive and predictive solutions, we now have opportunities for both one time and recurring revenue solutions with higher margins. I encourage everyone to visit our logicmark.com website and take the product quiz to see which solution fits your needs. One of our latest products is the Freedom Alert Mini. Speaker 100:05:10It's sleek, convenient and less than 2 ounces and packed with innovative features, so it's the perfect on the go safety device. It uses patented fall detection, GPS location services, water resistance and a care free caregiver companion app. The device also supports geofencing, allowing caretakers to establish a predefined area for their loved ones safety. This is especially crucial for those with Alzheimer's or early or other forms of dementia, who may tend to wander. The Freedom Alert Mini is a monitor device that is iOS or Android compatible and runs on any 4 gs LTE cellular network and is supported by a 20 fourseven U. Speaker 100:05:55S.-based care team. Another one of our products is this Astra Safety app, which is a real game changer for personal safety. This turns your smartphone into a personal safety device with 20 fourseven monitoring, where you can select which friends and family members can follow your jogging route or track your attendance at an event for additional safety support. Whether you're a college student on campus, a loan worker, a real estate agent hosting an open house by yourself, an adventurous senior exploring nature or a caregiver in a sandwich generation, Aster's innovative features offer unparalleled peace of mind. These are great examples of the work that we have done to expand our product offerings in personal safety and elder care. Speaker 100:06:45At this point, I'll hand over the call to Mark to summarize our financial results, including the recent capital raise that we completed. Speaker 200:06:53Yes. Thank you, Shaoyen. Revenue for the Q2 ended June 30, 2024 was 2,300,000 dollars up slightly compared with the same period last year. A higher average selling price more than offset softness in unit sales. The gross margin was a more normalized 67% for the 3 months ended June 30, 2024, down from the 69% for the 3 months ended in June of 2023. Speaker 200:07:29Gross profit in the Q2 of this year was relatively unchanged at 1,600,000 dollars compared with $1,600,000 in the same period last year. Total operating expenses for the 2nd quarter were $3,600,000 versus $3,900,000 last year, a decrease of 6%. Reduced operating expenses were driven by lower spending in product development and technical engineering, partially offset by higher spending in sales, marketing and advertising as the company pivots from developing new products to putting those products in the hands of our customers. General and administrative costs also fell due to lower recruiting, professional and legal fees. The net loss attributable to common shareholders for the Q2 was 2,100,000 dollars compared with a net loss of $2,300,000 in the same period last year. Speaker 200:08:42On a fully diluted basis, the net loss per share was $0.96 compared with a net loss of $1.83 per share in the prior period. As of June 30, 2024, our cash balance was $3,000,000 As Shailene referenced, on August 5, we closed on a registered secondary offering priced at the market. Gross proceeds before deducting placement agent fees and estimated offering expenses were approximately $4,500,000 We intend to use the net proceeds from the offering for working capital and general corporate purposes. We also plan on holding a special meeting of stockholders on October 1, which among other things will seek approval for first a reverse split of the company shares of common and Series C preferred stock, allowing us to regain compliance with NASDAQ's minimum bid price requirement as well as to approval for the issuance of 20% or more of our shares of common stock in connection with the just completed secondary offering. Shareholders of record as of August 5, 2024 will be entitled to vote. Speaker 200:10:20With that, I'd like to open the call up to any questions. Operator00:10:25Thank you. And we have a question coming from the line of Emmett with Zacks. Your line is open. Carla Mering, your line is open. Speaker 300:11:03Yes. Thank you very much. Sorry. So I think that you've said in the past that the DTC channel is viewed as an important new channel going forward. Can you give us any color how you see that channel gaining traction and what your plans are to try to promote sales through DTC? Speaker 100:11:31Yes. Thank you for the question, Marla. Hope you're well. So, yes, DTC, I think, is a very important channel for us. And when we talk about DTC, we're really talking about not just sales from our website or even App Store downloads and sales for our Astra product, but we're also talking about the work that we're doing on Amazon. Speaker 100:11:55And for anybody who's ever worked with Amazon, they are a behemoth and they are not an easy organization to work with often as a corporate entity. And so we continue to make strides there, reducing our costs, participating in the Amazon programs for shipping to ensure that we actually get products into the hands of the customers as quickly as possible. And we have now launched our mini product as well as our guardian 911 product, which is one of our key heritage sort of products on that particular platform as well. So we will continue to basically promote and look for ways to increase those opportunities. We also are very focused on working with a number of different sort of D2C ad opportunities, always constantly looking at, of course, increasing the lifetime value LTV of the customer and basically doing the acquisition as low as possible. Speaker 100:12:55We are a team of startup people with corporate background, but in our hearts we're sort of startup people. And so our interest has always been to basically deal with acquisition to be nimble, because that's the size of our company and to basically acquire customer with as much low cost as we can in a very competitive market. I think we have to note here that our competitors, Medical Cardiand, which is a privately held company, some of these folks have been in the market D2C for more than 10 years, right? And so D2C is extremely very, very new for us. And so we continue to make very good strides along those lines. Speaker 300:13:39Okay. Thank you. And then one last question, which is about Aftar, now that you've had not a very long timeline, but sometime on your belt. Astra represents a new target market, I believe, a new demographic. So in terms of addressing that demographic going forward, are you thinking that there will be other opportunities to provide services and or new products for that particular demographic or for the demographics, I should say, that fall outside of your traditional core demographic? Speaker 100:14:21Yes. It's to be candid, the after launch is an exciting one for us. I mean, we have been and continue to love the silver tsunami that comes along with our PRRS marketplace, right? It's nothing to sneeze at when onefour is when your customers make up onefour of the U. S. Speaker 100:14:42Demographic and that's nothing compared to a global sort of like look in terms of how many people are turning 65 and over. And of that 65, 1 in 4 are falling. So we continue to be very bullish on the aging silver tsunami market. But the astro market really opens us up to a completely new TAM for the company. It really also allows us to do a lot of things that I think are very different in terms of the type of partnerships that we can participate in. Speaker 100:15:18The reality is that 66% of Americans are afraid to do outdoor activities. I mean, I'm saddened. I had friends who actually had tickets to go see Taylor Swift in Austria, all places and it was canceled. And so I think that for a lot of people, personal safety is really top of mind for a lot of them. From big events like that to going to a festival, people don't feel safe anymore. Speaker 100:15:45And so the after product actually opens us up to a marketplace of people, I mean, 66% of Americans not feeling good about doing outdoor activities like concerts, events, going jogging, that's really rather shocking. And so we think that that marketplace represents a very solid opportunity for us to grow our pie, but also that this is a market and the Aster product allows us to also partner in a B2B2C side. And so you will see us actually talking about partnerships in this category a heck of a lot more in terms of who we could work with to make these products available to sort of business partnerships and distribution partnerships. So it's a very exciting spot to be Speaker 300:16:33in. Okay. Thank you very much. Operator00:16:39Thank you. And I'm showing no further questions in the queue at this time. I will now turn the call back over to Charlene for any closing remarks. Speaker 100:16:49Thank you, Olivia. In summary, I'd like to say that I'm more encouraged than ever about our future prospects. Studies show that the elderly population is living longer and prefer to age in place, and personal safety concerns are all time high. We've made great strides in transforming LogicMark into a supplier of innovative, reactive as well as predictive solutions to improve personal safety and quality of life. This is the right time for us to continue investing in the personal safety and elder care markets. Speaker 100:17:23We appreciate the support that all our stock stakeholders have provided thus far, and we look forward to keeping you updated on our developments. Thank you. Operator00:17:35Ladies and gentlemen, that does conclude our conference for today. Thank you for your participation. You may now disconnect.Read morePowered by Key Takeaways LogicMark has transformed into a connected care ecosystem (“Care Village”) offering five reactive and predictive PERS solutions, backed by AI, big data and sensors, and has filed 14 patents since mid-2021 to build a strategic IP portfolio. The newly launched Freedom Alert Mini PERS device delivers advanced fall detection, GPS location, water resistance and geofencing via a 24/7 U.S. care team and companion mobile app. The Aster Safety smartphone app turns any phone into a personal safety device with 24/7 monitoring, route sharing and event tracking features, opening LogicMark to new consumer segments and B2B2C partnerships. In Q2 FY2024, revenue rose slightly to $2.3M with a 67% gross margin, net loss narrowed to $2.1M (-$0.96 per share) from $2.3M (-$1.83), and cash stood at $3.0M. On August 5, LogicMark closed a $4.5M secondary offering for working capital, and plans a reverse stock split and shareholder vote on October 1 to regain NASDAQ compliance. AI Generated. May Contain Errors.Conference Call Audio Live Call not available Earnings Conference CallLogicMark Q2 202400:00 / 00:00Speed:1x1.25x1.5x2x Earnings DocumentsPress Release(8-K)Quarterly report(10-Q) LogicMark Earnings HeadlinesLogicMark's Holistic Approach: Leveraging Artificial Intelligence And SaaS To Protect Aging Loved OnesJune 4, 2025 | benzinga.comLogicMark, Inc. Common Stock to Commence Trading on OTC Markets as the Company Continues Advancing Growth InitiativesJune 2, 2025 | globenewswire.comThe End of Elon Musk…?The End of Elon Musk? Don't make him laugh. Jeff Brown has been hearing this same tired story for years, and he's been proven right time and time again. And now, while the media focuses on Tesla's "demise," he's uncovered an AI breakthrough that's about to make Elon's doubters eat their words yet again. According to his research, if you listen to the media and miss out on Elon's newest breakthrough, it's going to cost you the fortune of a lifetime.June 13, 2025 | Brownstone Research (Ad)LogicMark to be delisted from NasdaqJune 1, 2025 | uk.investing.comLogicMark extends CEO’s contract, adjusts change controlMay 22, 2025 | investing.comLogicMark Extends CEO’s Term Amid Governance ChangesMay 21, 2025 | tipranks.comSee More LogicMark Headlines Get Earnings Announcements in your inboxWant to stay updated on the latest earnings announcements and upcoming reports for companies like LogicMark? Sign up for Earnings360's daily newsletter to receive timely earnings updates on LogicMark and other key companies, straight to your email. Email Address About LogicMarkLogicMark (NASDAQ:LGMK) provides personal emergency response systems (PERS), health communications devices, and Internet of Things (IoT) technology that creates a connected care platform in the United States. The company's devices provide people with the ability to receive care at home and age independently and to check, manage, and monitor a loved one's health and safety remotely. It also manufactures and distributes non-monitored and monitored personal emergency response systems, which are offered through the United States Veterans Health Administration (VHA), direct-to-consumers, healthcare durable medical equipment dealers and distributors, monitored security dealers and distributors, and its ecommerce website logicmark.com and Amazon.com. The company was formerly known as Nxt-ID, Inc. and changed its name to LogicMark, Inc. in March 2022. LogicMark, Inc. was founded in 2006 and is based in Louisville, Kentucky.View LogicMark ProfileRead more More Earnings Resources from MarketBeat Earnings Tools Today's Earnings Tomorrow's Earnings Next Week's Earnings Upcoming Earnings Calls Earnings Newsletter Earnings Call Transcripts Earnings Beats & Misses Corporate Guidance Earnings Screener Earnings By Country U.S. Earnings Reports Canadian Earnings Reports U.K. Earnings Reports Latest Articles Broadcom Slides on Solid Earnings, AI Outlook Still StrongFive Below Pops on Strong Earnings, But Rally May StallRed Robin's Comeback: Q1 Earnings Spark Investor HopesOllie’s Q1 Earnings: The Good, the Bad, and What’s NextBroadcom Earnings Preview: AVGO Stock Near Record HighsUlta’s Beautiful Q1 Earnings Report Points to More Gains Aheade.l.f. Beauty Sees Record Surge After Earnings, Rhode Deal Upcoming Earnings Accenture (6/20/2025)FedEx (6/24/2025)Micron Technology (6/25/2025)Paychex (6/25/2025)NIKE (6/26/2025)Bank of America (7/14/2025)JPMorgan Chase & Co. (7/14/2025)Wells Fargo & Company (7/14/2025)Interactive Brokers Group (7/15/2025)América Móvil (7/15/2025) Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
There are 4 speakers on the call. Operator00:00:00Good afternoon, and thank you for participating in today's Q2 2024 Conference Call. Joining me from LogicMark today are Charlene Simmons, Chief Executive Officer and Mark Archer, Chief Financial Officer. During this call, management will be making forward looking statements, including statements that address LogicMark's expectations for future performance or operational results and anticipated product launches. Forward looking statements involve risks and other factors that may cause actual results to differ materially from those statements. For more information about these risks, please refer to the risk factors described in LogicMark's most recent filed annual report on Form 10 ks and subsequent periodic reports filed with the SEC and LogicMark's press release that accompanies this call, particularly the cautionary statements in it. Operator00:00:52The content of this call contains time sensitive information that is accurate only as of today, August 13, 2024. Except as required by law, LogicMark disclaims any obligation to publicly update or revise any information to reflect events or circumstances that could occur after this call. It is now my pleasure to turn the call over to Shailene Simmons. Speaker 100:01:17Thank you, Olivia. I'd like to start by congratulating the team for the progress that we've made thus far in transforming ourselves to a personal safety company, a solutions provider that meets the needs of a much broader audience of people at various stages and with various needs in their lives. When I first joined as CEO, we were a hardware company generating one time revenue from sale of our personal emergency response systems to the government's Veterans Administration. While we had and still do have a long standing relationship meeting the needs of our valued veterans, I knew there was a greater potential. So as the team came together, we laid out our vision for Care Village, a connected care ecosystem that is both reactive and predictive. Speaker 100:02:08For those of you familiar with the technology space, you know that it takes time to upgrade a technology stack. When I arrived, the company's focus was very narrow and innovation had stagnated with nothing new introduced since 2015. Today, we are very different. We had our heads down since mid-twenty 21, focusing on paving the right path to expand our footprint in a much larger personal safety and elder care market. As a result, we have modernized existing products and developed new solutions. Speaker 100:02:45We now offer 5 PRRS solutions that include features such as advanced fall detection, geofencing for memory care, connect the cloud and caretaker app support. This also includes the use of big data, sensors, artificial intelligence and machine learning. We've also introduced a personal safety solution with the Aster Safety app, which comes with a Bluetooth button. With our new technology stack, there are now opportunities to expand and add on features that could be tied to a partner's technology or services, and it also allows us to accommodate white labeling and other opportunities for partnerships. We've also been building a strategic intellectual property fence around our care village. Speaker 100:03:45Since I arrived at the company in mid-twenty 21, we filed 14 patents. Our newest patent filed this week relates to risk and safety metrics calculation and assessment using sensors and algorithms, which integrate with our PERS and personal safety products and services. Other patents cover areas such as artificial intelligence, game theory, digital twins, environmental sensing, personalized behavior monitoring and more. So we built a robust IP portfolio, which is remarkable for a team of our size and in such a short period of time. And this asset will serve as another catalyst to grow sales through potential licensing agreements. Speaker 100:04:31In the months ahead, we'll be focusing on expanding sales and marketing efforts across all our customer channels, including government, B2C and B2B. I'm proud of the fact that we have been both we have both at home and on the go solutions at varying price points. And with both reactive and predictive solutions, we now have opportunities for both one time and recurring revenue solutions with higher margins. I encourage everyone to visit our logicmark.com website and take the product quiz to see which solution fits your needs. One of our latest products is the Freedom Alert Mini. Speaker 100:05:10It's sleek, convenient and less than 2 ounces and packed with innovative features, so it's the perfect on the go safety device. It uses patented fall detection, GPS location services, water resistance and a care free caregiver companion app. The device also supports geofencing, allowing caretakers to establish a predefined area for their loved ones safety. This is especially crucial for those with Alzheimer's or early or other forms of dementia, who may tend to wander. The Freedom Alert Mini is a monitor device that is iOS or Android compatible and runs on any 4 gs LTE cellular network and is supported by a 20 fourseven U. Speaker 100:05:55S.-based care team. Another one of our products is this Astra Safety app, which is a real game changer for personal safety. This turns your smartphone into a personal safety device with 20 fourseven monitoring, where you can select which friends and family members can follow your jogging route or track your attendance at an event for additional safety support. Whether you're a college student on campus, a loan worker, a real estate agent hosting an open house by yourself, an adventurous senior exploring nature or a caregiver in a sandwich generation, Aster's innovative features offer unparalleled peace of mind. These are great examples of the work that we have done to expand our product offerings in personal safety and elder care. Speaker 100:06:45At this point, I'll hand over the call to Mark to summarize our financial results, including the recent capital raise that we completed. Speaker 200:06:53Yes. Thank you, Shaoyen. Revenue for the Q2 ended June 30, 2024 was 2,300,000 dollars up slightly compared with the same period last year. A higher average selling price more than offset softness in unit sales. The gross margin was a more normalized 67% for the 3 months ended June 30, 2024, down from the 69% for the 3 months ended in June of 2023. Speaker 200:07:29Gross profit in the Q2 of this year was relatively unchanged at 1,600,000 dollars compared with $1,600,000 in the same period last year. Total operating expenses for the 2nd quarter were $3,600,000 versus $3,900,000 last year, a decrease of 6%. Reduced operating expenses were driven by lower spending in product development and technical engineering, partially offset by higher spending in sales, marketing and advertising as the company pivots from developing new products to putting those products in the hands of our customers. General and administrative costs also fell due to lower recruiting, professional and legal fees. The net loss attributable to common shareholders for the Q2 was 2,100,000 dollars compared with a net loss of $2,300,000 in the same period last year. Speaker 200:08:42On a fully diluted basis, the net loss per share was $0.96 compared with a net loss of $1.83 per share in the prior period. As of June 30, 2024, our cash balance was $3,000,000 As Shailene referenced, on August 5, we closed on a registered secondary offering priced at the market. Gross proceeds before deducting placement agent fees and estimated offering expenses were approximately $4,500,000 We intend to use the net proceeds from the offering for working capital and general corporate purposes. We also plan on holding a special meeting of stockholders on October 1, which among other things will seek approval for first a reverse split of the company shares of common and Series C preferred stock, allowing us to regain compliance with NASDAQ's minimum bid price requirement as well as to approval for the issuance of 20% or more of our shares of common stock in connection with the just completed secondary offering. Shareholders of record as of August 5, 2024 will be entitled to vote. Speaker 200:10:20With that, I'd like to open the call up to any questions. Operator00:10:25Thank you. And we have a question coming from the line of Emmett with Zacks. Your line is open. Carla Mering, your line is open. Speaker 300:11:03Yes. Thank you very much. Sorry. So I think that you've said in the past that the DTC channel is viewed as an important new channel going forward. Can you give us any color how you see that channel gaining traction and what your plans are to try to promote sales through DTC? Speaker 100:11:31Yes. Thank you for the question, Marla. Hope you're well. So, yes, DTC, I think, is a very important channel for us. And when we talk about DTC, we're really talking about not just sales from our website or even App Store downloads and sales for our Astra product, but we're also talking about the work that we're doing on Amazon. Speaker 100:11:55And for anybody who's ever worked with Amazon, they are a behemoth and they are not an easy organization to work with often as a corporate entity. And so we continue to make strides there, reducing our costs, participating in the Amazon programs for shipping to ensure that we actually get products into the hands of the customers as quickly as possible. And we have now launched our mini product as well as our guardian 911 product, which is one of our key heritage sort of products on that particular platform as well. So we will continue to basically promote and look for ways to increase those opportunities. We also are very focused on working with a number of different sort of D2C ad opportunities, always constantly looking at, of course, increasing the lifetime value LTV of the customer and basically doing the acquisition as low as possible. Speaker 100:12:55We are a team of startup people with corporate background, but in our hearts we're sort of startup people. And so our interest has always been to basically deal with acquisition to be nimble, because that's the size of our company and to basically acquire customer with as much low cost as we can in a very competitive market. I think we have to note here that our competitors, Medical Cardiand, which is a privately held company, some of these folks have been in the market D2C for more than 10 years, right? And so D2C is extremely very, very new for us. And so we continue to make very good strides along those lines. Speaker 300:13:39Okay. Thank you. And then one last question, which is about Aftar, now that you've had not a very long timeline, but sometime on your belt. Astra represents a new target market, I believe, a new demographic. So in terms of addressing that demographic going forward, are you thinking that there will be other opportunities to provide services and or new products for that particular demographic or for the demographics, I should say, that fall outside of your traditional core demographic? Speaker 100:14:21Yes. It's to be candid, the after launch is an exciting one for us. I mean, we have been and continue to love the silver tsunami that comes along with our PRRS marketplace, right? It's nothing to sneeze at when onefour is when your customers make up onefour of the U. S. Speaker 100:14:42Demographic and that's nothing compared to a global sort of like look in terms of how many people are turning 65 and over. And of that 65, 1 in 4 are falling. So we continue to be very bullish on the aging silver tsunami market. But the astro market really opens us up to a completely new TAM for the company. It really also allows us to do a lot of things that I think are very different in terms of the type of partnerships that we can participate in. Speaker 100:15:18The reality is that 66% of Americans are afraid to do outdoor activities. I mean, I'm saddened. I had friends who actually had tickets to go see Taylor Swift in Austria, all places and it was canceled. And so I think that for a lot of people, personal safety is really top of mind for a lot of them. From big events like that to going to a festival, people don't feel safe anymore. Speaker 100:15:45And so the after product actually opens us up to a marketplace of people, I mean, 66% of Americans not feeling good about doing outdoor activities like concerts, events, going jogging, that's really rather shocking. And so we think that that marketplace represents a very solid opportunity for us to grow our pie, but also that this is a market and the Aster product allows us to also partner in a B2B2C side. And so you will see us actually talking about partnerships in this category a heck of a lot more in terms of who we could work with to make these products available to sort of business partnerships and distribution partnerships. So it's a very exciting spot to be Speaker 300:16:33in. Okay. Thank you very much. Operator00:16:39Thank you. And I'm showing no further questions in the queue at this time. I will now turn the call back over to Charlene for any closing remarks. Speaker 100:16:49Thank you, Olivia. In summary, I'd like to say that I'm more encouraged than ever about our future prospects. Studies show that the elderly population is living longer and prefer to age in place, and personal safety concerns are all time high. We've made great strides in transforming LogicMark into a supplier of innovative, reactive as well as predictive solutions to improve personal safety and quality of life. This is the right time for us to continue investing in the personal safety and elder care markets. Speaker 100:17:23We appreciate the support that all our stock stakeholders have provided thus far, and we look forward to keeping you updated on our developments. Thank you. Operator00:17:35Ladies and gentlemen, that does conclude our conference for today. Thank you for your participation. You may now disconnect.Read morePowered by