BB Seguridade Participações is a leading Brazilian insurance holding company that oversees a diversified portfolio of risk management, pension and savings businesses. Established in 2012 as part of a strategic reorganization by Banco do Brasil, the company serves as the parent of several specialized subsidiaries offering insurance, pension plans and capitalization products across Brazil. With headquarters in Rio de Janeiro, BB Seguridade leverages a strong corporate governance framework and board oversight to align its subsidiaries’ operations with shareholder interests and regulatory requirements.
The company’s core operations are conducted through three main businesses: life and general insurance, private pensions and capitalization bonds. Its insurance arm provides coverage for automobiles, residential and commercial properties, rural activities and health-related risks. The pension segment offers open private pension plans designed to complement Brazil’s public social security system, while its capitalization business issues savings certificates that combine investment and prize-draw features. Together, these products address a broad range of individual and corporate client needs.
BB Seguridade’s distribution strategy is anchored in a bancassurance model that capitalizes on Banco do Brasil’s extensive branch network, which reaches more than 4,000 municipalities nationwide. In addition to physical branches, the company utilizes digital platforms, call centers and partnerships with independent agents to enhance customer accessibility and streamline policy issuance, claims management and customer service. This multi‐channel approach has enabled BB Seguridade to deepen market penetration and strengthen client relationships.
Since its inception, BB Seguridade has grown through continuous product innovation and disciplined risk management. The management team comprises seasoned insurance executives working alongside Banco do Brasil representatives and independent directors. Under this leadership, the company pursues sustainable growth opportunities in Brazil’s dynamic insurance and pension markets, maintaining a focus on operational efficiency, governance best practices and customer-centric solutions.
