Zillow Group (NASDAQ:ZG) operates as a leading online real estate marketplace in the United States. Since its founding in 2006 by Rich Barton and Lloyd Frink, the company has expanded its platform to connect home buyers, sellers, renters and real estate professionals through a portfolio of brands including Zillow, Trulia, StreetEasy, HotPads and RealEstate.com. Its flagship websites and mobile apps aggregate property listings, historical transaction data and neighborhood insights, empowering consumers to make informed decisions when navigating the housing market.
At the core of Zillow’s offering is the Zestimate, an automated valuation model that provides estimated home values based on public and user-submitted data. In addition to search and valuation tools, the company generates revenue through Premier Agent advertising programs, mortgage origination services, title and escrow operations, and ancillary products such as Zillow Closing Services. Zillow’s brief foray into iBuying under the Zillow Offers program demonstrated its willingness to innovate across the entire real estate transaction, though the company has since refocused on its marketplace strengths and strategic partnerships.
Geographically, Zillow Group maintains a presence across nearly all major U.S. metro areas, with localized offerings such as StreetEasy in New York City and specialized rental searches via HotPads. While its primary focus remains the United States, Zillow periodically tests international expansion and cross-border data integrations to enhance its understanding of global real estate trends and consumer behaviors.
Under the leadership of CEO Rich Barton, who returned to the role in early 2019, Zillow Group continues to invest in artificial intelligence, mobile optimization and strategic acquisitions to refine its user experience. Supported by a management team with deep expertise in technology and real estate, the company aims to modernize housing transactions through data-driven insights and end-to-end digital services.
