Leafly Q2 2024 Earnings Call Transcript

Quartr
Provided by Quartr
August 8, 2024

Key Takeaways

  • Q2 financials: Revenue was $8.7 M (in line with guidance), net loss of $1.3 M, and a positive adjusted EBITDA of $483 K, reflecting improved focus on path to profitability.
  • Retail accounts fell 6.4% quarter-over-quarter to 3,595, driven largely by nonpaying customers and payment delinquencies, prompting stricter credit controls.
  • Revamped brand subscription tiers (Pro and Basic) have already driven a significant shift of GMV to paying brands, highlighting the monetization power of the Leafly platform.
  • Enhanced bad debt recovery efforts led to net write-off recoveries and reduced bad debt expense to 2.4% of revenue year-to-date versus a 6.5% full-year 2023 average.
  • Q3 guidance calls for about $8.4 M in revenue and an adjusted EBITDA loss under $1 M, as new sales and product initiatives aim to stabilize account base and revenue growth.
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Earnings Conference Call
Leafly Q2 2024
00:00 / 00:00

There are 4 speakers on the call.

Operator

Hello, and welcome to the LeafLeaf Second Quarter 2024 Earnings Call. My name is Natasha, and I will be coordinating your call today. I now have the pleasure of handing you over to your host, Eileen Askew, to begin. Eileen, please go ahead.

Speaker 1

Good afternoon, and welcome to Leaflea's Q2 2024 Earnings Call. Joining me on the call today are CEO, Yoko Miyashita and CFO, Suresh Krishnaswamy. In addition, Peter Lee, our President and Chief Operating Officer is also joining us on the call today to assist with Q and A. Today's prepared remarks have been recorded. A copy of our press release can be found on our website at investor.

Speaker 1

Leafle.com. Today's call will contain forward looking statements, which are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995 as amended. Forward looking statements include statements regarding the services offered by Leafly, the markets in which Leafly operates, business strategies, performance metrics, industry environment, potential growth opportunities and Leafly's projected future results, financial outlook, expected results from cost saving measures, management objectives and initiatives undertaken to improve our liquidity and capitalization and can be identified by words such as expect, anticipate, focus, intend, plan, believe, seek or will. These statements reflect our views as of today only, should not be relied upon as representing our views at any subsequent date, and we do not undertake any duty to update these statements. Forward looking statements by their nature address matters that are subject to risks and uncertainties that could cause actual results to differ materially from expectations, and we caution you not to place undue reliance on such statements.

Speaker 1

For a discussion of the material risks and other important factors that could affect our actual results, please refer to the risks discussed in today's press release, our 2023 Annual Report on Form 10 ks filed with the SEC on April 1, 2024 and our other periodic filings with the SEC. During the call, we will also discuss non GAAP financial measures, which are not prepared in accordance with generally accepted accounting principles. A reconciliation of the GAAP and non GAAP results is included in our earnings press release, which has been filed with the SEC and is also available on our website at investor. Leafly.com. We'll answer a few pre submitted questions at the end of this call.

Speaker 1

And with that, let me turn the call over to Yoko. Good afternoon. Leafle remains steadfast in our commitment to enhancing operational efficiency on our path to profitability. And while there is still work to be done, we're making meaningful progress. We remain focused on delivering on our mission to help consumers discover the magic of cannabis.

Speaker 1

These efforts have concentrated on creating value at the intersection of consumers, brands and retailers by offering services and products to monetize the valuable connections created on the Leafly platform among these three groups. In an era of liberalized access to cannabis, the need for Leafly's trusted voice and guidance has never been greater and we remain invigorated by the opportunities to fill that need for the many millions on their journey of cannabis discovery. Our revenue in the Q2 was in line with guidance at $8,700,000 Our net loss was $1,300,000 and we finished with our adjusted EBITDA and cash well ahead of guidance posting $483,000 in positive adjusted EBITDA this quarter, which reflects our continued focus on building a path to profitability even while revenue performance remains muted. This beat on adjusted EBITDA in the quarter was the result of our ongoing focus on collection efforts. We were pleased to secure recoveries against previously written off customers who are making good on their outstanding balances and reactivating on our platform.

Speaker 1

We are reaching a level of general stability with respect to bad debt. Payment delinquencies remain the largest segment of canceled customers, accounting for just under 40% of the monthly recurring revenue lost in the quarter. Inability to pay remains a symptom of our capital deprived industry and we have implemented stricter controls to keep customers current. We expect this pressure to continue until macro conditions improve. As account declines flatten, we are building a foundation from which we can grow back our retail account base, which sat at 3,595 retail accounts at the end of Q2.

Speaker 1

This marks a 6.4% reduction quarter over quarter and reflects a similar decline in our ending retail accounts from Q1 over Q4 2023. Looking now to our brands business. Over the Q2, we revamped our brand subscription offering. We introduced tiers to our offering to PayGate the most engagement driving features to our paying tiers, Pro and Basic, while offering a free listing that creates incentives to upgrade to a paying tier. By pay gating the most important features such as more prominent placement in our products marketplace, we've seen a significant shift of GMV to subscribing brands in early results.

Speaker 1

We will be monitoring and optimizing this over the coming quarter. This is the direct power of the LeafLeaf platform at play and we can use these findings to prove the value of our platform in an effort to accelerate the sell through of our updated brand subscription product. We've also used this product launch to test our one to many outbound lead generation efforts and are using learnings from this project to revisit our lead generation strategy for retailers. At Leafly, we've long been committed to helping individuals discover the power of the cannabis plant. Increasingly for many consumers, that means turning to hemp derived cannabinoids to fill a supply gap created by state and federal legislative failure to legalize and regulate cannabis.

Speaker 1

From the introduction of popular hemp derived CBD products following passage of the Farm Bill in 2018 to hemp derived Delta-eight and increasingly hemp derived Delta-nine products, Leafly has played a pivotal role in connecting brands and consumers looking for these products. Since the start of the year, we have had very active dialogue with a number of hemp brands. While we are in the early stages of exploring this opportunity, we believe that hemp based cannabinoids present another avenue for us to fulfill our mission to help connect consumers with the cannabis products that are right for them wherever they are located. Now, turning our attention to various states and provinces that are showing strong momentum within the market. We are so excited to see the launch of Ohio's recreational program ahead of schedule this week.

Speaker 1

By 2,030, annual legal adult use marijuana sales in Ohio could top $2,800,000,000 according to estimates from New Frontier data. We are bullish on the state's approach of creating a smooth transition for existing medical cultivators, processors, testing labs and retailers as we believe this will create a robust market that's not as challenged by competition from the illicit market that other states have experienced. We are also very pleased to be able to offer our online ordering features to Ohio consumers, a service we were unable to under previous medical cannabis regulations. We also saw an expansion of the medical program in Washington DC, with the regulators they are broadening the medical program to open access to licensees from the legacy cannabis gifting stores as well as allowing for consumers to self certify to their qualifying medical conditions. This removes the need to obtain a doctor's recommendation to purchase from medical stores.

Speaker 1

Just last week, we expanded our partnership with Uber Eats into Alberta, Canada, delivering safe, legal cannabis straight to people's homes. Albertans 18 and over can now place orders from local licensed cannabis retailers in the Uber Eats app and have it delivered to their door by the retailer's provincially certified staff. Finally, we remain cautiously optimistic about Florida's ballot initiative in the fall, along with awaiting the DEA's and rulemaking to formalize the rescheduling announcement made earlier this year. The need for educated consumers and a trusted source to inform cannabis purchasing decisions has never been greater. And we're enthused and optimistic about our ability to create value for all participants on the LeafLeaf platform through premium content and connections between consumers and the local retailers and brands that serve them.

Speaker 1

I'll now turn it over to Suresh.

Speaker 2

Thank you, Yoko, and welcome, everyone. In the second quarter, we reported revenue of $8,700,000 down 18.3% year over year and down 3.6% sequentially. Retail revenue in Q2 was $7,300,000 and brand revenue was $1,400,000 The year over year decline in total revenue was primarily driven by the removal of nonpaying retail accounts from the platform over the last 12 months. At the end of Q2, our ending retail accounts totaled 3,595, which was a sequential decline of 245 accounts compared to the end of the Q1. The account declines were concentrated in a handful of markets with Florida, California and Oklahoma accounting for about 40% of the decline in ending retail accounts.

Speaker 2

It's important to note that the accounts that came off the platform during Q2 had a lower average ARPA as that cohort remains under pressure. Based on what we're seeing so far in Q3, cancellations are lower and we expect the decrease in ending retail accounts to moderate. As a result of lower ARPA accounts being removed from our site, our ARPA for the Q2 was $6.84 which was up 23% year over year and up about 1% sequentially. Brand revenue in the 2nd quarter was $1,400,000 down 25% year over year, but up from the $1,200,000 reported in Q1. Our second quarter is typically a seasonally strong quarter for brand revenue due to the fourtwenty holiday and this year was no different.

Speaker 2

We saw brands investing in marketing during April in advance of fourtwenty. Following the holiday bump in spend, brands returned to the spend levels we saw in Q1. Gross margin in the 2nd quarter improved year over year to 89% compared to 88% in Q2 of 2023. Moving to operating expenses. In Q2, OpEx totaled $8,400,000 down 17.5% year over year.

Speaker 2

We continue to focus on keeping our costs in check and aligning to our revenue opportunities. Looking to Q3, we expect our OpEx excluding stock based comp to be at similar levels to Q2. Our net loss in Q2 was $1,300,000 a modest improvement from the $1,400,000 net loss reported in Q2 of 2023. We are pleased to report that our adjusted EBITDA in Q2 was positive $483,000 compared to $80,000 reported in Q2 of 2023. As Yoko discussed, our success and recovery of bad debt expense contributed to the positive EBITDA in Q2.

Speaker 2

We continue to work towards building a long term profitable business and leveraging our business model to achieve this. Before turning to the balance sheet, I want to highlight the progress we've made with her bad debt and collections. As we mentioned last quarter, we've been very focused on improvements and saw the results of those efforts in Q2 with a net recovery in the quarter. Year to date, our bad debt expense as a percentage of revenue is 2.4% compared to the 6.5% average for the full year 2023. Overall, our number of delinquent accounts continues to trend downwards.

Speaker 2

Based on what we're seeing so far in July, this trend has continued and we plan to maintain these tighter processes to sustain and improve on this trend. Now to the balance sheet. We ended the quarter with $13,600,000 in cash, excluding restricted cash. We expect Q3 cash burn to come in just a little more than the $1,200,000 interest payment on the convertible notes. In order to allow us flexibility around offering our common stock from time to time and giving us additional optionality in raising capital, in late June, we launched an at the market or ATM offering program.

Speaker 2

Since the end of the second quarter, we have raised a modest amount of capital in our ATM offering. Going forward, we will be opportunistic based on market conditions in our use of this facility. We also continue to have conversations with our lender and our financial advisors regarding our outstanding $29,400,000 convertible notes that are due in January of 2025. We don't have any further updates on this today, but look forward to keeping you informed of this matter as appropriate. Now to our guidance.

Speaker 2

For Q3 2024, we expect revenue of around $8,400,000 and an adjusted EBITDA loss of less than 1,000,000 dollars We have a number of projects and initiatives underway in both product development and sales strategy to stabilize revenues. We are seeing green shoots associated with these efforts and we'll have more confidence as we see the results of these initiatives over the next few quarters. The team is focused on executing on these projects and we look forward to updating you on our progress. I'll now turn the call back to Yoko.

Speaker 1

Thanks, Suresh. As Eileen mentioned, Peter Lee, our President and Chief Operating Officer is also joining us on the call today to assist with Q and A. Eileen will now move to the questions that we received prior to the call. Thanks, Yoko. First, we received this question.

Speaker 1

How is the second half of the year shaping up? When can you get back to top line growth?

Speaker 2

Thanks for the question, Andy. We did provide guidance for revenue and adjusted EBITDA for Q3 and we're not providing guidance beyond that. What I can say is that the team is hard at work to stabilize both the account base and revenues. As I said earlier, we're seeing green shoots associated with the new sales efforts and product enhancements. It's a high priority across the business and we're working closely with customers and are encouraged by the responses to our efforts.

Speaker 1

Another question we received, which I'll have Peter answer is how many new accounts did you add in the second quarter?

Speaker 3

Sure. The gross account adds in Q2 were similar to those in Q1. We continue to have net declines in retail accounts and we believe our work over the past few quarters and delinquent accounts will help stabilize the account base in the upcoming quarters. As Suresh mentioned in his closing remarks, we're executing on new sales initiatives and strategies with the goal of winning new business and mitigating churn.

Speaker 1

And the final question we received, which Yoko can address is, can you provide an update on the status of your NASDAQ listing? Thanks for the question. In late May, we submitted a proposed plan of compliance to NASDAQ and we're continuing to work with them and provide them updates on our progress to regain compliance with the applicable listing standards. In the meantime, our stock continues to be listed and traded on the NASDAQ Capital Markets and we'll provide updates on this when we have more information to share. That's it for questions.

Speaker 1

Great. Thanks, Eileen. Thanks so much for your questions. I want to thank you all for your participation today and for your continued interest in Leafly.

Operator

Ladies and gentlemen, this concludes today's call. You may now disconnect your line.

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