SAP (NYSE:SAP) is a German multinational software corporation that develops enterprise software to manage business operations and customer relations. Founded in 1972 by five former IBM engineers, the company is headquartered in Walldorf, Germany. Over the decades, SAP has grown into a leading provider of enterprise resource planning (ERP) solutions, helping organizations automate and streamline core business processes across finance, human resources, manufacturing, supply chain and customer service.
The company’s flagship offering, SAP S/4HANA, is an in-memory ERP suite designed to enable real-time analytics and decision-making. SAP also provides a broad portfolio of cloud-based applications and services under brands such as SAP SuccessFactors for human capital management, SAP Ariba for procurement and supply chain collaboration, SAP Concur for travel and expense management, and SAP Customer Experience for CRM and e-commerce. In 2019, SAP expanded its experience management capabilities through the acquisition of Qualtrics, enhancing its ability to blend operational data with customer and employee feedback.
SAP serves customers in more than 180 countries and spans a wide array of industries including manufacturing, healthcare, retail, financial services and public sector. The company operates global data centers and partners with a network of consulting firms, system integrators and technology providers to deliver implementation, customization and ongoing support. SAP’s platform approach and open ecosystem enable businesses of all sizes to build extensions, integrate third-party applications and adopt emerging technologies such as artificial intelligence, machine learning and the Internet of Things.
Under the leadership of CEO Christian Klein and guided by founder and supervisory board chairman Hasso Plattner, SAP continues to prioritize innovations in cloud computing, data analytics and sustainability. The company has set strategic goals around reducing its own carbon footprint and helping customers achieve their environmental targets through improved process efficiency and asset management. With a focus on the “intelligent enterprise,” SAP aims to empower organizations to transform digitally and adapt to evolving market demands.
