Fomento Económico Mexicano, S.A.B. de C.V. (NYSE: FMX) is a Mexican multinational beverage and retail company headquartered in Monterrey, Mexico. Established in the late 19th century with origins in Cuauhtémoc Brewery, Femsa has evolved into a diversified operator in the consumer sector across Latin America and the Philippines. The company is a major bottler for The Coca-Cola Company through its subsidiary Coca-Cola FEMSA, which ranks among the world’s largest Coca-Cola bottlers by sales volume.
In addition to its beverage operations, Femsa owns and operates Oxxo, Mexico’s largest convenience store chain, offering snacks, beverages, financial services and quick commerce solutions. The company has expanded its retail footprint across Latin America, integrating digital payments, last-mile delivery and other innovations to meet evolving consumer demands. This extensive network supports cross-selling opportunities and reinforces Femsa’s position in high-frequency retail.
Femsa also manages a portfolio of health and pharmaceutical services through its Femsa Salud segment, which includes pharmacy chains and healthcare distribution networks in Mexico and selected Latin American markets. The company’s strategic investments include a long-term stake in Heineken N.V., further diversifying its beverage offerings and enhancing its global reach. By leveraging its distribution expertise and retail infrastructure, Femsa creates synergies across its beverage, retail and health businesses to drive operational efficiency and sustainable growth.
Governance at Femsa reflects its combination of family heritage and institutional oversight, with José Antonio Fernández Carbajal serving as chairman emeritus alongside a board focused on long-term value creation. Under the leadership of its executive team, the company emphasizes community engagement, environmental stewardship and digital transformation initiatives to strengthen its competitive position. Femsa’s diversified business model and broad geographic presence underpin its role as a leading consumer goods and retail platform in emerging markets.
