JAKKS Pacific (NASDAQ:JAKK) (NASDAQ: JAKK) is a Los Angeles–based company that designs, develops and markets a broad range of toys and consumer products. Since its founding in 1995 by industry veteran Jack Friedman, the company has built a diversified portfolio spanning three primary segments: Toys, Consumer Electronics & Seasonal, and Kids Furniture & Accessories. JAKKS Pacific specializes in both licensed and proprietary brands, collaborating with major entertainment and sports licensors to bring popular characters and franchises to market.
The company’s Toys segment includes action figures, dolls, role-play items, collectible toys and outdoor activity products. Its Consumer Electronics & Seasonal segment features video game controllers, ride-on vehicles, audio products, outdoor water toys and seasonal décor offerings. The Kids Furniture & Accessories group produces themed bedroom furnishings, playroom décor and storage solutions designed to appeal to preschool and young-child demographics. Across all segments, JAKKS Pacific emphasizes innovation, quality and brand alignment to meet evolving consumer interests.
JAKKS Pacific serves major retail channels in North America, Europe, Latin America and the Asia-Pacific region. Its global distribution network reaches approximately 100 countries, covering big-box retailers, specialty stores, e-commerce platforms and wholesale partners. This international footprint enables the company to leverage regional licensing agreements and tailor product assortments to local tastes and seasonal trends.
Under the leadership of Chairman and Chief Executive Officer Stephen Berman, JAKKS Pacific continues to pursue strategic partnerships and new product introductions. Over its nearly three-decade history, the company has maintained a focus on brand collaborations, operational efficiency and expanding its product pipeline. With a management team experienced in toy and entertainment licensing, JAKKS Pacific aims to capitalize on established consumer markets while exploring growth opportunities in emerging channels and geographies.
