Li Auto (NASDAQ:LI) Inc. is a Beijing-based electric vehicle manufacturer specializing in premium smart electric SUVs powered by extended-range electric vehicle (EREV) technology. The company’s flagship product, the Li ONE, combines a battery pack with a small internal combustion engine that acts as a generator, addressing range anxiety common in fully electric vehicles. Li Auto has since expanded its lineup with the L9, L8 and L7 models, each offering advanced driver-assist features, over-the-air software updates and touchscreen-centered interior designs that cater to tech-savvy consumers in urban and suburban markets.
Founded in October 2015 by entrepreneur Li Xiang, Li Auto conducted its initial public offering on the Nasdaq in July 2020 under the ticker LI. Since its debut, the company has focused on integrating sophisticated infotainment systems and intelligent cockpit experiences, developing a proprietary operating system known as Li OS. Research and development centers in Beijing, Shanghai and Silicon Valley enable Li Auto to collaborate with global technology partners, while a growing network of sales and service centers across mainland China supports its direct-sales model and on-the-road support infrastructure.
Li Auto’s business model emphasizes a one-stop user experience, combining vehicle sales, charging solutions and after-sales services. Beyond its EREV lineup, the company invests in building out its charging and battery-swap networks to improve convenience for customers. Advanced driver-assistance systems (ADAS), voice-activated controls and smart connectivity features are central to its product strategy, appealing to families and professionals seeking both performance and comfort.
Under the leadership of founder and CEO Li Xiang, Li Auto continues to refine its product portfolio and explore new energy technologies. While its current market footprint is focused on China, the company has signaled potential plans for international expansion as it scales production capacity and deepens collaborations with component suppliers. Headquartered in Beijing with additional offices domestically and abroad, Li Auto combines automotive engineering, software development and consumer electronics design to position itself as a leading innovator in the electric mobility sector.
