Telefónica Brasil S.A., operating under the Vivo brand, is one of Brazil’s leading telecommunications providers. The company offers a diversified portfolio of services, including mobile voice and data, fixed-line telephony, broadband internet and pay television. Through its extensive network infrastructure, Telefónica Brasil serves both individual consumers and corporate clients, delivering solutions that span basic connectivity to advanced digital and cloud-based services.
In the mobile segment, Telefónica Brasil provides a range of prepaid and postpaid plans, along with handset financing and device insurance options. The fixed broadband business covers residential and commercial markets with high-speed internet and fiber-to-the-home (FTTH) offerings. In addition, the company’s pay TV services feature a mix of local and international programming, delivered via IPTV and satellite platforms.
Telefónica Brasil maintains operations across all 26 Brazilian states and the Federal District. Its headquarters are located in São Paulo, and it operates data centers and retail outlets nationwide. The company has invested heavily in network modernization, including the rollout of 4G and 5G mobile networks, fiber infrastructure upgrades and expansion of enterprise connectivity solutions such as Internet of Things (IoT) and managed cloud services.
Originally part of Brazil’s state-owned Telebrás system, Telefónica Brasil was privatized in 1998 and subsequently became a subsidiary of Spain’s Telefónica S.A. The Vivo brand was launched in 2003, consolidating several regional operators under a unified identity. Christian Gebara has served as Chief Executive Officer since 2020, steering the company’s strategy toward digital transformation and sustainable growth in Brazil’s highly competitive telecom market.
