Zillow Group (NASDAQ:Z) is a leading online real estate marketplace that operates a portfolio of consumer-facing and professional-facing platforms, including Zillow, Trulia, StreetEasy and HotPads. The company’s digital ecosystem connects homebuyers, sellers, renters, landlords and real estate professionals through comprehensive property listings, interactive tools and proprietary data analytics. Zillow leverages its technology infrastructure to aggregate and display housing data, provide home value estimates (known as Zestimates) and offer personalized search experiences across desktop and mobile applications.
Founded in 2006 by former Microsoft executives Rich Barton and Lloyd Frink, Zillow Group set out to make real estate information more transparent and accessible. Headquartered in Seattle, Washington, the company expanded organically and through strategic acquisitions—such as StreetEasy in 2013 and Trulia in 2015—and went public in 2011. Over time, Zillow Group has refined its marketplace approach by integrating new features, enhancing its data science capabilities and adapting to shifting consumer behaviors in the real estate sector.
The company’s suite of offerings includes a Premier Agent program that connects licensed real estate agents with prospective buyers and sellers, as well as a Mortgages segment featuring Zillow Home Loans and a Lender Marketplace to match borrowers with lending partners. Additional services encompass rental-management solutions, home renovation calculators and display advertising tools for industry professionals. By combining comprehensive listings with value-added services, Zillow Group aims to streamline each stage of the property search and transaction process.
Under the leadership of CEO and co-founder Rich Barton, Zillow Group continues to drive innovation through investments in machine learning, mobile technologies and user experience enhancements. The executive team’s background in software development, data analytics and financial services supports the company’s growth strategy, which focuses on expanding its marketplace footprint and deepening engagement across all 50 U.S. states. Zillow Group remains committed to empowering consumers and professionals with the insights and connections needed to navigate the ever-evolving real estate landscape.
