Integral Ad Science (NASDAQ:IAS) (IAS) is a global technology and data analytics company that helps advertisers and publishers measure and optimize the efficacy, safety, and quality of digital advertising campaigns. The company’s core business centers on ad verification, providing clients with metrics on ad viewability, brand safety, fraud detection, and contextual relevance to ensure that online ads reach real audiences in brand-approved environments. By leveraging machine learning and proprietary data signals, IAS delivers insights that enable marketers to assess campaign performance across desktop, mobile, video, connected TV, and social media channels.
IAS offers a suite of products and solutions designed to address the full spectrum of digital media quality challenges. These include viewability measurement tools that track whether ads are actually seen by users, fraud protection services that identify invalid traffic and block non-human impressions, and brand safety solutions that screen content for risks such as hate speech, adult themes, or other unsuitable material. The company has also expanded into contextual targeting, combining artificial intelligence with semantic analysis to help advertisers place messages in contextually relevant environments without relying on cookies or personal identifiers.
Since its founding in 2009 and headquarters in New York City, Integral Ad Science has grown its global footprint, operating across North America, Latin America, Europe, the Middle East, and the Asia-Pacific region. The company serves a broad range of clients, including leading brands, media agencies, publishers, and digital platforms, and processes trillions of impressions each month. In 2021, IAS became a publicly traded company on the Nasdaq through a merger with a special purpose acquisition company, marking a significant milestone in its expansion.
Integral Ad Science is led by CEO Lisa Utzschneider, who joined the organization in mid-2021 following senior leadership roles at Google and YouTube. Under her direction, IAS continues to invest in research and development to refine its analytics capabilities and broaden its product offerings. The company’s executive team brings deep expertise in technology, media, and data science, maintaining IAS’s position as a key partner for stakeholders seeking transparency and accountability in the digital advertising ecosystem.
