European Wax Center (NASDAQ:EWCZ) is a national provider of hair removal services and related beauty products. The company operates through a network of company-owned and franchised locations, delivering professional waxing treatments for both women and men. Its core service offerings include facial waxing, bikini and Brazilian waxes, arm and leg treatments, back and chest services, and specialized body waxing. In addition to waxing services, European Wax Center markets a range of proprietary retail products such as pre- and post-wax skincare lotions, exfoliating treatments, and moisturizers designed to enhance client comfort and results.
Founded in 2004, European Wax Center introduced a standardized approach to the waxing experience, focusing on consistent training, customer education, and hygienic protocols. Over the years, the company has refined its wax formulas and service protocols with an emphasis on minimizing discomfort and maximizing the longevity of results. Its service model incorporates personalized consultations, expert application techniques, and post-treatment skincare recommendations, all delivered in a welcoming salon environment.
European Wax Center has expanded rapidly through a franchising model, partnering with individual franchisees to grow its footprint across North America. Today, the company maintains locations in nearly every U.S. state and select regions of Canada, serving urban, suburban and resort markets alike. Each center adheres to a unified brand experience, drawing on centrally developed marketing programs, training modules and operational support systems to ensure a high level of service consistency.
With a corporate support team overseeing franchise development, training, marketing and product innovation, European Wax Center has positioned itself as a leader in the specialty beauty segment. The company continues to invest in new service offerings and enhancements to its retail product line, aiming to capture opportunities in both established and emerging markets. As the demand for professional hair removal treatments grows, European Wax Center remains focused on operational excellence and customer satisfaction across its expanding salon network.
