Futu (NASDAQ:FUTU) Holdings Limited is a technology-driven online brokerage and wealth management platform primarily catering to retail investors. Headquartered in Hong Kong, the company operates a suite of digital trading applications that enable clients to access global equity markets, including Hong Kong, U.S. and select Asian exchanges. With a focus on seamless user experience and advanced analytical tools, Futu aims to democratize investment by combining intuitive mobile and desktop interfaces with professional-grade research capabilities.
At the core of Futu’s offering is its flagship trading platform, which provides real-time market data, customizable charting tools, algorithmic order types and in-app community features. Investors can trade stocks, exchange-traded funds (ETFs), options and warrants, and can also access margin financing and securities lending services. The platform integrates proprietary research reports, financial calendars and in-house market commentary to help users make more informed investment decisions.
Futu was founded in 2007 by Leaf Hua Li, who serves as the company’s Chief Executive Officer. It began servicing clients in Hong Kong before gradually expanding its reach to Mainland China and the United States. In March 2019, Futu completed a listing on the Nasdaq Stock Market, reinforcing its commitment to transparency and global best practices. The company holds multiple licenses and registrations, including approvals from the Hong Kong Securities and Futures Commission (SFC) and U.S. regulatory bodies, enabling it to operate across multiple jurisdictions.
Under the leadership of Leaf Hua Li and a management team with extensive experience in financial technology and brokerage operations, Futu continues to invest in platform enhancements, product innovation and customer support. Its strategic partnerships and continuous feature upgrades reflect the company’s ambition to build a one-stop ecosystem for trading, research and portfolio management on a global scale.
