AppLovin (NASDAQ:APP) is a global technology company that provides a comprehensive suite of products and services designed to help mobile app developers grow their businesses. Founded in 2012 and headquartered in Palo Alto, California, AppLovin offers tools for user acquisition, monetization, and analytics that enable clients to attract new users, engage existing audiences, and optimize revenue streams. Its flagship offerings include the AppDiscovery™ platform for app marketing, which leverages machine learning algorithms to identify high-potential users, and the MAX mediation platform, which allows developers to manage multiple ad networks and optimize ad yield.
In addition to its core marketing and monetization products, AppLovin delivers a range of analytics and measurement solutions. The company’s Adjust acquisition expanded its capabilities in attribution and performance measurement, giving developers actionable insights into campaign effectiveness and user behavior. These tools support app publishers in understanding the return on ad spend and refining their strategies across channels and markets.
AppLovin operates on a global scale, serving customers across North America, Europe, Asia-Pacific and other regions. The breadth of its network and real-time bidding infrastructure enables the delivery of targeted, high-quality ads in hundreds of millions of mobile devices worldwide. This international reach is supported by regional offices and partnerships that help tailor offerings to local markets and regulatory environments.
Under the leadership of co-founder and CEO Adam Foroughi, AppLovin has pursued a strategy of organic innovation and strategic acquisitions to broaden its product ecosystem. The company continues to invest in advanced technologies—such as artificial intelligence and machine learning—to enhance performance for app developers and advertisers alike. As the mobile app economy evolves, AppLovin’s integrated platform aims to simplify growth and maximize value for its customers.
