Restaurant Brands International (NYSE:QSR) is a Canadian-American multinational quick service restaurant holding company formed in 2014 through the merger of Burger King and Tim Hortons. Headquartered in Toronto, Ontario, RBI expanded its portfolio in 2017 with the acquisition of Popeyes Louisiana Kitchen. The company’s strategy centers on owning and nurturing iconic brands that serve a global customer base.
RBI’s primary business activities include brand development, marketing, supply chain management and franchising. Through a predominantly franchise-based model, the company provides franchisees with restaurant design, real estate, operational training and promotional support. A smaller segment of its global network comprises company-owned restaurants, which serve as innovation platforms and training centers for new products and technologies.
The company’s three flagship brands each target distinct segments of the quick service market. Burger King offers flame-grilled burgers and sandwiches, Tim Hortons features coffee, baked goods and breakfast items, and Popeyes specializes in Louisiana-style fried chicken and seafood. Together, these brands operate in more than 100 countries and territories, with thousands of restaurants across the Americas, Europe, Asia Pacific and the Middle East.
Since January 2019, José E. Cil has served as President and Chief Executive Officer, overseeing global growth initiatives, digital ordering enhancements and loyalty program expansion. RBI is majority-owned by investment firm 3G Capital, which supports long-term investment in brand innovation and franchisee partnerships.
