Monster Beverage (NASDAQ:MNST) (NASDAQ: MNST) is a leading American beverage company specializing in the production, marketing and distribution of energy drinks. Headquartered in Corona, California, the company is best known for its flagship Monster Energy line, which includes a variety of formulations such as original Monster Energy, Java Monster coffee-infused beverages, Monster Rehab electrolyte-enhanced drinks and Monster Hydro non-carbonated options.
Originating from Hansen’s Natural Corporation, founded in 1935 as a producer of natural sodas and juices, the company shifted focus to energy beverages in the early 2000s. In 2002 it launched the Monster Energy brand, quickly gaining traction through targeted event sponsorships and lifestyle marketing. In 2012, the company changed its name to Monster Beverage Corporation to reflect its primary emphasis on energy drinks and related products.
Monster Beverage conducts its operations across North America and serves consumers in more than 100 countries through a network of bottlers, distributors and strategic partners. A key distribution alliance with The Coca-Cola Company, established in 2015, has helped extend the reach of Monster products by leveraging Coca-Cola’s global logistics and sales infrastructure in numerous markets.
Under the leadership of Chairman and CEO Rodney C. Sacks and President and COO Hilton H. Schlosberg, Monster Beverage continues to innovate within the energy segment through product extensions, reformulations and branding collaborations. The company’s portfolio also encompasses licensed beverage brands originally developed by Hansen’s, as well as co-branded offerings that cater to different consumer tastes and usage occasions.
