The Atlanta Braves (NASDAQ:BATRA) (NASDAQ: BATRA) is a holding company overseeing one of Major League Baseball’s most storied franchises and related businesses. At its core, the company operates the Braves professional baseball team, including venue management at Truist Park in Atlanta. Beyond game-day operations, the Braves organization delivers content and fan engagement through regional broadcasting rights, digital media channels, and an expansive merchandising platform.
Key revenue streams for Atlanta Braves include ticketing, concessions, premium seating and hospitality, along with sponsorship and naming-rights agreements. The company’s multimedia arm manages the distribution of live games and original programming to regional sports networks and online audiences. In addition, Braves Holdings oversees The Battery Atlanta, a mixed-use development surrounding Truist Park that features retail, dining, office space and residential units, enhancing the franchise’s real estate portfolio and community footprint.
Originally established in 1871 and relocated to Atlanta in 1966, the Braves organization has a rich history marked by multiple World Series titles. In 2017, the team inaugurated Truist Park and opened The Battery Atlanta, modernizing its facilities and broadening its fan experience. In January 2023, the ownership group completed a spin-off from Liberty Media, launching Atlanta Braves as an independent public company to provide greater strategic focus on sports and entertainment operations.
Headquartered in Atlanta, the Braves serve a national and international fan base through live events, streaming platforms and branded merchandise. Leadership is spearheaded by Chairman Arthur M. Blank, with Terry McGuirk serving as Chief Executive Officer and Michael Plant as President. Under this management team, the company pursues initiatives in community outreach, youth baseball development and digital engagement to strengthen its market position and long-term growth prospects.
